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Mujeeb Latheef

@mujee.local

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Cinema.Art.Poetry
Driving @localsustainableliving
Evolving with communities & creative minds.
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Some evenings stay with you. 🤍 The first edition of The Unwritten Menu was one of those evenings I will carry with me for a while. It was never just about the food. It was about the stories behind it, the memories attached to it, the conversations around the table -and the lovely people who came and made the evening what it was. I’ve always believed that food is one of the most beautiful ways to remember where we come from. And perhaps that is what The Unwritten Menu is really about -bringing those stories to the table, one dish at a time. A special thank you to Team @localsustainableliving for opening your space to this idea and being part of its first chapter. 🤍There were many hands that helped bring this evening to life, and I’m truly grateful to each one of you. 🤍 Thank you to everyone who sat around my table on 3 October. It was lovely having you there. ❤️ Until the next table. #TheUnwrittenMenu #NimisRecipes #KeralaFood #FoodStories #culinaryheritage
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“We didn’t have money. We had people.” That’s probably the simplest way I can explain how Local came to life. I’m a filmmaker by profession. My cousin brother, Noufal, is part of this journey too. We also come from a family that has been in advertising for over four decades. Somewhere along the way, our work kept bringing us stories of people and artisans who were doing incredible things but rarely getting the visibility or marketplace they deserved. The idea for Local actually began almost fourteen years ago. Whenever we travelled, we rarely cared about reaching the destination. We took random routes, met artisans, discovered people making beautiful things in remote places, and kept wondering: Why aren’t these products reaching more people? That’s where the idea of creating a fair marketplace began. Our first experiment was much smaller. We were living in a joint family with sixteen or seventeen people, most of them women, who cooked, baked, made soaps, dishwashing liquids and all kinds of things at home. We thought, Why not make a little extra and try selling it? We started with food, delivering it ourselves to neighbours. Then came the thought: why should it stop at food? Why not candles, soaps, crafts, clothing and everything else people make at home? Eventually, that became Local Sustainable Living. We wanted the name itself to say what we stood for local and sustainable. But sustainability, to me, has never meant only the environment. There are three kinds of sustainability we think about: environmental, social and economic. For our first sustainable festival, we received around 120 applications and shortlisted around 25 vendors who were locally and independently making their products. We had no marketing budget. No big production team. But we had people. We put out a simple video saying, We’re preparing for a sustainable festival. If you want to help, come. Six or seven people showed up. Then more came. - Mujeeb Latheef Written by: @malika.draft
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Timeless drift
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✨♥️
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Client : Jio HotStar @jiohotstarmalayalam PRINCE OF MOLLYWOOD PROMO Jio Hotstar Team : Deepak Sasikumar @photocorrect Prasanth Ravi @prkprasanth Jenith Kachapalli @jenithkachappilly KishanKumar @kishanmican @nirmal.palazhi , @daindavis_dd_ @harishmamohann @vidhya.vijaykumar @rasiyamia_ Production House : MONKS UNITED Director : Anu Bhaskar @anubhaskar_filmmaker Executive Producer:Anandu M Nair @anandu.nair.7 Line Producer : @vineeth_vijay007 @sodalimeproduction D. O. P : Jebin Jacob @dp_jebinjacob Editor : Syam Sasidharan @shyamsasidharan_s Music : Niranj Suresh @niranjsuresh Production Design : Sunil George @sunil__george_ Associate Director : Mujeeb Latheef @mujee.local Asst Directors: Ratheesh Mohan @ratheesh_mohanan_editz , Esha Mathews @_essshhaa Make-up : Suresh Pisharody @suresh_pisharody Costume Designer : Aiswarya Unnikrishnan Asst. Cinematographer : Sheena Chacko @sheenachacko C.G : Shijith Purushotham, Burning Coal Media.@sj_shijith D. I Colorist : Ebin Philip, Studio Hue @ebinphilip_ Spot Editor : Yasin Mohammed @yasi Production Manager : Shaji @shaji
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LOOKS👀 Highlights | Instant Avial | Improv Show Amazing space - @localsustainableliving # Entertainment partner - @beacn.social Photography - @akkshay___ #kochievents #improv #kochi #onam theatreimprov
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#bts #btsarmy #shoot Client : Jio HotStar @jiohotstarmalayalam PRINCE OF MOLLYWOOD PROMO Jio Hotstar Team : Deepak Sasikumar @photocorrect Prasanth Ravi @prkprasanth Jenith Kachapalli @jenithkachappilly KishanKumar @kishanmican @nirmal.palazhi, @daindavis_dd_ @harishmamb @vidhya.vijaykumar @rasiyamia_ Production House : MONKS UNITED Director : Anu Bhaskar @anubhaskar_filmmaker Executive Producer:Anandu M Nair @anandu.nair.7 Line Producer : @vineeth_vijay007 @sodalimeproduction D. O. P : Jebin Jacob @dp_jebinjacob Editor : Syam Sasidharan @shyamsasidharan_s Music : Niranj Suresh @niranjsuresh Production Design : Sunil George @sunil__george_ Associate Director : Mujeeb Latheef @mujee.local Asst Directors: Ratheesh Mohan @ratheesh_mohanan_editz , Esha Mathews @_essshhaa Make-up : Suresh Pisharody @suresh_pisharody Costume Designer : Aiswarya Unnikrishnan Asst. Cinematographer : Sheena Chacko @sheenachacko C.G : Shijith Purushotham, Burning Coal Media.@sj_shijith D. I Colorist : Ebin Philip, Studio Hue @ebinphilip_ Spot Editor : Yasin Mohammed @yasi Production Manager : Shaji @shaji
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Cuties went to see pulikali. 💥 PC: @aashiq_haneef
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Behind the frames of our Estilocus Onam film with Fahadh Faasil. 🎬✨ A glimpse of the moments, people and energy that brought it all together. Client: @estilocus Directed by @mujee.local DOP: @noufalsaidal Production: @ideaforgeinc Excecutive producer: @monicabennyofficial Production designer: @diya_rose_mariya Assistant cinematographer: @amal_tomy_sb #BehindTheScenes #Estilocus #FahadhFaasil #IdeaForgeInc #OnamFilm BTS
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സദ്യ ആണല്ലോ main ! Lil touch of romance🥂 ഇതെൻ്റെ വക 5 എണ്ണം രവി ചെയ്ത ബാക്കി 10ൻ്റെ video കിട്ടില്ല നാക്കില നീട്ടി ഇരിപ്പാണേ... ചേല് 🌸✨ Highjacked Wearing മുണ്ട് only because he dirtied all other pieces of cloth ☺️ Thee loves to click in black & white🌚 വിളമ്പാൻ സുന്ദരികൾ✨ വെന്തു, ഇനി വിളമ്പാം🍻 Grace ! അല്ല Francea. അതുതന്നെ! അൽപ്പം കുശലം പറഞ്ഞിരിക്കാം'ല്ലേ ! Resting Needed Deserving Naturing🧿✨ Indulgence✨ Exploring Bromancing @jaykism_2 🫂behind the📸 Just before they could pose But, exactly where it was best @aashiq_haneef മണ്ണലേ മറിയട്ടേ ഞാനുമുണ്ടോ✨
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നൂറാംകുഴി | NOORANKUZHI A traditional Onam game where players aim at small pits carrying points from 10 to 100 using marbles. Yesterday, we brought it back to Local. Because this is how we celebrate the localness of Local.
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Onam date at @localsustainableliving ❤️‍🔥 📸 @athul_morningstar
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