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Meredith Waguespack

@mwaguespack

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wife, mama, mawmaw ⁣
Founder @sweetbatonrouge ⁣
Brother brand @thecoastalpelican
Restaurant @library_wp
Subscription @lagniappebox
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Looking back over 16 years of business, it’s so fun to see all the designs we’ve created—and look at what stuck and what didn’t! As the brand has grown, I’ve learned to lean deeper and deeper into our niche. Starting a business from scratch is incredible, but it definitely comes with a steep learning curve. I’ve had designs become huge successes, and I’ve had designs completely flop. But every single one helped me better understand our core community and what y’all truly love. I’ve even navigated a few name changes and fun ideas that didn’t pan out quite like I hoped. As an entrepreneur and the visionary behind Sweet Baton Rouge®, my mind is always dreaming and thinking. For a long time, I worked way beyond the normal 9 to 5. It’s only in recent years that I’ve found the flexibility to pick up tennis, slow down, and spend more quality time with my family. I’ve slowly learned to stop chasing just the numbers, enjoy the ride, and appreciate the good right in front of me. What started with selling t-shirts out of the trunk of my car with a $500 loan and years of ambition—and all the incredible people along the way—has been the most rewarding journey of my career. As we inch closer to our 16th birthday on October 24th: What year did you discover Sweet Baton Rouge® between 2010 and 2026? Tell me in the comments!
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What a month September turned out to be! From being interviewed by The New York Times / @theathletichq and printing our SBR x Magpie collaboration to seeing the shop full of familiar faces during our in-store pop-ups, every single day brought something to celebrate. We launched our Geaux Pink initiative, prepped all the new fall apparel, and shipped out piles of packages every afternoon! Thanks to y’all, we’ve already donated over $1,400 from our t-shirt sales in September. Heading into October brings us right to our Sweet 16th Anniversary on October 24th. It’s moments like these that show just how much love goes into this small business. You may mostly see the fun we’re having, but there are days that are harder than hard—whether it’s managing heavy expectations or handling unexpected problems out of our control. But we promise you, we are always working for you. Even when it might not seem like it, we’re behind the scenes running on overdrive. Grace is always welcome in our little space! Cheers to another month of doing what we love!
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A day in the life of a woman who stopped networking alone 💫 If you’re building a business and tired of doing it solo — this is your sign. @influential_bwn is growing, and we want YOU in the room. Comment ‘BWN’ and I’ll send you the details. 👇 #WomenInBusiness #BatonRougeBusiness #NetworkingMatters #FemaleFounder #BWNExpansion
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YOU’VE BEEN ASKING FOR THIS FOR YEARS. And today, it’s finally here. 🎉 We announced earlier this summer that we were working on something BIG, and today is the day. Influential BWN Digital Membership is officially OPEN! After five years of building a trusted network for female entrepreneurs locally, we’re taking it NATIONWIDE. 🇺🇸 If you’re looking for a women’s business group, female entrepreneur community, business networking group for women, women’s mastermind, or a network designed to help you grow your business, this is your invitation. Get access to monthly masterminds, business education, a private member portal, business challenges, member spotlights, podcast opportunities, in-person workshops, preferred vendor benefits, and a network of women who understand what it takes to build and grow a business. The table is set. Your seat is waiting. 🪑✨ Comment “INFO” and we’ll send you the membership details! And don’t forget, we’re also hosting a FREE class this Friday: 5 Marketing Opportunities Hiding in Plain Sight to Grow Your Business. It’s a great way to get a taste of what Influential BWN is all about! Comment “CLASS” for the registration link. #femaleownedbusinesses #womeninbusiness #femaleentrepreneurs #womanownedbusiness #smallbusinessowner
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Here is a quick preview of what’s making a comeback for the fall season this Thursday, the 3rd! Mark your calendars, 🍂🎃 Plus, keep your eyes peeled—we have a second drop featuring a few extra spooky seasonal items coming your way later this month!
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Championship Sunday!
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Tonight is officially the night! Chef Rey is heading to L’Auberge Casino & Hotel Baton Rouge to compete in Fête Rouge, presented by the Baton Rouge Epicurean Society. I was in the kitchen last night craving our Shrimp & Polenta—an absolute staple on our menu if you haven’t had it yet—and made sure to wish Chef Rey the best of luck. He is bringing his incredible talent and styling to the competition floor, and we could not be prouder to have him representing our restaurant and his talent. Chef, we believe in you and know you are going to shine tonight! Drop a comment below to send Chef Rey some love as he competes for “Best Dish in Baton Rouge.” Heading to the event? Make sure to buy your tickets online before 5:00 PM sharp. No tickets will be sold at the door!
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From shirts to scholarships, Meredith Waguespack built her business from the ground up and has put BTR at the heart of all of it. Last Saturday, we caught up with her to hear about the Ultimate Tailgate and with vendors to hear what makes BTR better for them! #BetterinBTR | #225
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Take a peek into what our day looked like the day before set up for the Ultimate Tailgate! We had some last-minute prep and pickups. A huge thank you to Mele Printing for taking care of all our paper goods and sponsor corrugated signs. Thank you as well to @cocacolaunited for donating water to keep us going! We also had to mark the streets (only for it to rain hours later and wash some of it away, go figure!). We delivered an order to our friends at @magpie_cafe around 5 PM on Friday night, then headed back to the store. I worked on items for the Venmo Wall, while Emily printed more of our Petey Tote Bags (which, by the way, we still have a few available in-store and online!). We grabbed dinner from our neighbors at @bin_77, packaged up a ton of pending orders, and finally called it a night around 9 PM. The next morning, we were up bright and early. We both planned to arrive at 5:30 AM to walk the streets and fix those washed-away markings. This year, we implemented a vendor load-in flow that worked so smoothly, and we were so appreciative of how great everyone did. Beyond getting our store ready, we hosted two amazing vendors inside—a big thanks to @poshpopgp and @joesbakerybr! Outside, at our main tent, you may have seen @s.m_mcneese helping us out again this year. We also set up a new tent right outside the store to greet everyone, hand out flyers, and take orders for the Ultimate Tailgate Giveaway and Petey Tote Bags. A special thank you to our corporate sponsors who joined us out there: @origin_batonrouge, @visitbatonrouge and @redstickcoverage. We are so appreciative of your support! It was a scorcher—I actually did a heat analysis after, and it hit 97°! (For comparison: the past two years were 90°, and 2023 was 103°!). But it was so much fun regardless. [more in the comments]
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The Ultimate Tailgate was nothing short of ULTIMATE 💜 Thank you @mwaguespack and @sweetbatonrouge for all of the hard work y’all put into not only this event, but for your community and local small businesses! To all of my friends that came by to support us, y’all warm my heart in a way that I can’t even explain! To my husband, @tpgraybjj you deserve every bit of Employee of the (year). I appreciate you more than I say! To Becca with @reblcreative thank you for putting up with my crazy ideas and collabing with me! I’ve enjoyed so much not only our business partnership but our friendship and I’m so glad our paths have crossed 💛 also glad that it doesn’t stop here 🤭 And to every person that came by, posted about Luxe Soleil, supported us socially or financially - thank you from the bottom of my heart! Can’t wait to do it again next year!! #sweetbatonrouge #theultimatetailgate #batonrougebusiness #womeninbusiness #spraytanartist
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We’re all set up and ready to welcome you to the Ultimate Tailgate at Perkins Rowe! Our table is inside Sweet Baton Rouge. Special thanks to Meredith and the staff of Sweet Baton Rouge for all their hard work hosting this event. #batonrouge #ultimatetailgate #sweetbatonrouge #perkinsrowe #joesbakerybr
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Just in time for the Ultimate Tailgate!!💜 💛💜 LSU Skyline Acrylic contour block and ornament! Come see them in person at the Ultimate Tailgate tomorrow Perkins Rowe 10-5 #southernartist #batonrougeartist #ultimatetailgate #sweetbatonrouge
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