Instagram story viewer> @newconsumer> Tagged
The New Consumer(@newconsumer)'s profile avatar HD Profile

The New Consumer

@newconsumer

1K
followers
38
following
The New Consumer is a publication by @fromedome about how and why people spend their time and money.
POSTS STORIES REELS TAGGED
The peptide economy is being built in real time. Regulators are considering lifting bans on compounded drugs, potentially reshaping access and accelerating investment in regulated care models. At the same time, consumer interest is surging — even as understanding lags behind. A @newconsumer survey found that only 41% of Gen Z and millennials say they understand peptides, while another third have heard of them but aren’t sure what they are. Despite the gap between interest and understanding, younger consumers are the most interested in peptides, with a majority saying they’d only use them under clinical supervision — signaling demand for trusted providers over gray-market sourcing. As biology becomes programmable, telehealth brands are betting on the peptide boom, building infrastructure to provide education, clinical guidance, prescriptions, fulfillment, and ongoing care. 📩 Subscribe to Fitt Insider for the latest health and fitness headlines — delivered every Tuesday and Friday → link in bio.
22
Download
Are you an Optimizer? Our Consumer Trends research has identified a consumer group that’s a brand operator’s dream: Around one third of Americans — 36% in our June survey, nearly equally split between men and women — say they consider themselves in “optimization mode,” actively making choices to improve their energy, appearance, and long-term health. We’re calling them the Optimizers, and we’ll be following them closely. These people have money (though most aren’t rich), they’re in their spending years, they’re paying attention, and they’re trading up to more premium products and services. They want max health and max pleasure, and are willing to pay for it. Full post at newconsumer.com — join today to get my work first. @newconsumer
8
Download
What were the highlights at The Specialty Food Association's Summer Fancy Food Show? Dan Frommer (@fromedome), founder of The New Consumer, and Matt Rodbard (@mattrodbard) share their finds. ⁠ ⁠ Listen to the full This Is TASTE episode at link in bio.⁠
11
Download
Let’s be clear — Allbirds’ recent fire sale was a disaster. But the truth is more complex and nuanced than “DTC brands didn’t work.” It’s actually pretty easy to make a list of brands generating hundreds of millions of dollars of revenue — even more than a billion — in direct-to-consumer e-commerce sales. Join The New Consumer @newconsumer to get my next newsletter first.
1
Download
Wellness is getting built into everything. ✈️ Airport gyms (@anytimefitness) 💪 Protein as identity ♻️ Recovery as luxury (@marriottbonvoy) 💉 GLP-1s reshaping behavior 🕰️ Longevity as a category (@lucillehealth) The shift? Wellness is moving from effort → environment. Save this. These are the signals shaping what’s next. Full Pulse in bio.
0
Download
You might think younger people would be more excited about new tech, but in @newconsumer's recent survey of thousands of Americans, millennials were way more hopeful about AI than Gen Z. "Millennials grew up with the internet and saw it as an enabler in many ways," @fromedome explains. "It shrunk the world and it gave us jobs and it created new industries—and it made a lot of people a lot of money. And Gen Z is coming into the tail end of that now." On the final Aboard Podcast of the year, Dan breaks down those findings—and much more. Check it out via the link in our bio!
2
Download
In my advisory work, I’m drawn to startup founders who have some kind of unfair advantage. Sometimes it’s supply-chain driven—vertical integration into a raw material, or a direct route to market that cuts out middlemen. And sometimes, the advantage is attention. When I first met @alibonar co-founder of @oat.haus in 2017, she already had it. Others I’ve worked with have it too. But some don’t, and don’t even know it. Social today operates under an entirely different economic reality, and most founders are still running old playbooks. If you’re not willing to get on camera yourself, someone else can do it for you—and do it well—if you know who to look for. Read how on Substack. 🔗 in bio
0
Download
We headed to New York City to attend a marketing/AI conference called BRXND. The day was filled with conversations led by industry leaders explaining the power of AI and its role in marketing. It’s so important to stay on top of trends and see what’s going on in the ever-changing market. Change is the only constant. Stay curious my friends. #MarketingExperts #SmallBusiness #NYC #StayCurious #Learn #KreativeTribeCo #JoinTheTribe
1
Download
✨Consumer Food Feelings with Dan Frommer of The New Consumer Dan Frommer, founder and editor in chief of The New Consumer, is Gage Mitchell’s special guest on this week’s episode of Brands for a Better World. In this conversation, Dan discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Dan shares insights from his research, highlighting the need for education and understanding in navigating consumer trends. Key Takeaways: 🟠 Understanding consumer behavior is crucial for effective marketing. 🟠 There is often a gap between what consumers say they want and what they actually buy. 🟠 Food choices are influenced by technology and social media. 🟠 Generational and gender differences play a significant role in food preferences. 🟠 Education about food and health is essential for consumers. 🟠 Surveys can provide valuable insights but have limitations. 🟠 Real food is preferable to ultra-processed options for health. 🟠 Trust in institutions is declining, leading consumers to rely on influencers. 🟠 Personalization in food choices is becoming more important. 🟠 Gratitude and mindfulness can enhance consumer satisfaction. 🎧 Now streaming on all podcast platforms. Learn more about Dan Frommer @fromedome and The New Consumer @newconsumer. Follow Brands for a Better World @bands.for.a.better.world to keep up with the show and check out Modern Species, Gage’s design firm @modspec. 🎙️ Heritage Radio Network produces the world’s largest collection of food podcasts, drinks podcasts, and everything in between. #heritageradionetwork
0
Download
✨Consumer Food Feelings with Dan Frommer of The New Consumer Dan Frommer, founder and editor in chief of The New Consumer, is Gage Mitchell’s special guest on this week’s episode of Brands for a Better World. In this conversation, Dan discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Dan shares insights from his research, highlighting the need for education and understanding in navigating consumer trends. Key Takeaways: 🟠 Understanding consumer behavior is crucial for effective marketing. 🟠 There is often a gap between what consumers say they want and what they actually buy. 🟠 Food choices are influenced by technology and social media. 🟠 Generational and gender differences play a significant role in food preferences. 🟠 Education about food and health is essential for consumers. 🟠 Surveys can provide valuable insights but have limitations. 🟠 Real food is preferable to ultra-processed options for health. 🟠 Trust in institutions is declining, leading consumers to rely on influencers. 🟠 Personalization in food choices is becoming more important. 🟠 Gratitude and mindfulness can enhance consumer satisfaction. 🎧 Now streaming on all podcast platforms. Learn more about Dan Frommer @fromedome and The New Consumer @newconsumer. Follow Brands for a Better World @bands.for.a.better.world to keep up with the show and check out Modern Species, Gage’s design firm @modspec. 🎙️ Heritage Radio Network produces the world’s largest collection of food podcasts, drinks podcasts, and everything in between. #heritageradionetwork
0
Download
✨Consumer Food Feelings with Dan Frommer of The New Consumer Dan Frommer, founder and editor in chief of The New Consumer, is Gage Mitchell’s special guest on this week’s episode of Brands for a Better World. In this conversation, Dan discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the dichotomy between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Dan shares insights from his research, highlighting the need for education and understanding in navigating consumer trends. Key Takeaways: 🟠 Understanding consumer behavior is crucial for effective marketing. 🟠 There is often a gap between what consumers say they want and what they actually buy. 🟠 Food choices are influenced by technology and social media. 🟠 Generational and gender differences play a significant role in food preferences. 🟠 Education about food and health is essential for consumers. 🟠 Surveys can provide valuable insights but have limitations. 🟠 Real food is preferable to ultra-processed options for health. 🟠 Trust in institutions is declining, leading consumers to rely on influencers. 🟠 Personalization in food choices is becoming more important. 🟠 Gratitude and mindfulness can enhance consumer satisfaction. 🎧 Now streaming on all podcast platforms. Learn more about Dan Frommer @fromedome and The New Consumer @newconsumer. Follow Brands for a Better World @bands.for.a.better.world to keep up with the show and check out Modern Species, Gage’s design firm @modspec. 🎙️ Heritage Radio Network produces the world’s largest collection of food podcasts, drinks podcasts, and everything in between. #heritageradionetwork
0
Download
FLOOR13 TRADESHOW NYC 🗓️ July 19–21 | 📍Midtown Loft & Terrace Presented by @floor13studio If your store is looking for something new — new brands, new strategies, new ways to drive traffic and engagement — this is the tradeshow designed for you. Floor13 isn’t just about placing orders. It’s about: ✔️ Getting connected to the right brands for your shop ✔️ Lining up in-store activations and content opportunities that drive foot traffic ✔️ Meeting editors, stylists, and creators who help amplify your buys ✔️ Building a network of people who are actively working to help retailers thrive in this shifting market We’ll also be launching our Retail Concierge Program, and a few other new programs at the show. If you’ve been stuck, plateaued, or simply want to rethink how you buy — Floor13 is built to help you do better business. More details coming soon. Let us know if you want in. #floor13tradeshow #floor13studio #nyctradeshow #retailstrategy #retailactivations #storegrowth #fashionretail #independentretail #wholesalehelp #retailconcierge #retailmarketing #fashiontradeshow #nycmarketweek #buyerswelcome
0
Download
back to up