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Jazzmyne Kierra

@no_conformity

1.2K

followers

379

following

🧚🏽‍♀️ Campaign Architect ✨
Release strategy & fanbase development for music artists building career momentum 💿
20K on TikTok | 📍Bay Area

POSTS STORIES REELS TAGGED

you can have 100K followers and not one person who’d buy a ticket. 🎙

artists ask us “how do I build a fan base?” all the time. most of the time, they’re really asking how to get more followers. those are two completely different things.

Episode 4 is all about the difference. 👀

be honest: how many of your followers would actually show up if you asked them to? tell us below 👇🏽

comment FANS and we’ll DM you the second Episode 4 drops.

#MarketingGirliesBeLike #MusicMarketing #FanBase #ArtistDevelopment #MusicIndustry

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that’s exactly what great marketing does. 🎙

the visual for “Daddy Died” has you walking through that hospital in slow motion, and you feel it before you understand it. the shock of thinking you’re walking out with someone. no content calendar did that. the feeling did.

that’s the goal of a rollout: make people feel like they’re part of something before the music ever drops.

what’s the last rollout that made you feel something before you even heard the song? tell us below 👇🏽

full episode is on YouTube + Substack, link in bio.
#MarketingGirliesBeLike #DaddyDied #MusicMarketing #ArtistDevelopment #RolloutStrategy

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they sold us on going to the club. the album gave us therapy. 🧾

Jamila wrote the full case study on FLO’s Therapy At The Club rollout: what they got right (fan engagement, visuals, partnerships) and what was still owed (the story, and giving “Leak It” the time it deserved).

swipe for the receipts. comment “FLO” and we’ll send you the full deep dive on Substack.

also, we just hit 100 of you. thank you for being in the group chat early 🩷

Words + Research — @itsjamila_
Creative + Design — @jazzyjai

#MarketingGirliesBeLike #FLO #TherapyAtTheClub #MusicMarketing #ArtistDevelopment

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“My song drops in two weeks” should not be the start of your relationship with your audience. 😭

Talk to them. Pay attention. Engage back.

Give people a reason to care before you ask them to show up.

#musicmarketing #musicindustry #marketinggirliesbelike #artistdevelopment #musicbusiness

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Take Notes: Followers consume. Fans participate. 📝

Artists and artists’ teams, if you want to build a fanbase, give people something to DO.

Have fans join your group chat. Give them access to something exclusive. Allow fans to be part of the conversation.

We’re breaking down how @flolikethis gives fans reasons to get involved beyond streaming the music—and why that matters.

Fans gotta lock in. Give them a reason to. 🔐

Hear the full conversation in Episode 03 of Marketing Girlies Be Like on Substack and YouTube.

#MarketingGirliesBeLike #MusicMarketing #ArtistDevelopment #FLO #musicindustry

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Your talent doesn’t need a glam appointment 💅🏾

We love a polished visual, but every post doesn’t need a videographer, a stylist, and a full production budget.

Sometimes it’s you singing through your skincare routine. Sometimes it’s a freestyle straight to the camera.

Give people something to discover, something to connect with, and a reason to come back. Don’t underestimate the low-lift stuff.

Hear more gems about the difference between Low-Lift & High-Lift content in Episode 03 of Marketing Girlies Be Like.

Link in bio 🔗✨

#musicmarketing #musicindustry #marketinggirliesbelike #cocojones #FLO

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If you’re wondering why all your perfectly curated photos and videos aren’t connecting with your audience… you may have forgotten to humanize yourself as an artist.

In a world of perfectly polished feeds and AI artist competition, being human is an advantage. It’s okay to show fans the ugly, the unpolished, and the imperfect. Social media is social at the end of the day. 😏

Don’t be Doja, but be like Doja! 😂 Show us something real. Give us balance. Give your audience something to connect to beyond the music.

Because perfection might get someone’s attention, but personality gives them a reason to stick around.

#musicmarketing #musicindustry #marketinggirliesbelike #musicbusiness #dojacat

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Artists will spend six months choosing the cover art.

Three months debating the lead single.

And about seven minutes thinking about how people are actually supposed to discover the music.

Then wonder why nobody’s listening…

One of the biggest myths in music is that great music sells itself. We think great music deserves great marketing.

Episode 03 of Marketing Girlies Be Like is out now on YouTube & Substack. 🎥✨

#musicmarketing #marketinggirliesbelike #musicindustry #mgbl #musicbusiness

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“of course they don’t understand Black culture, no one in the building is BLACK.” 😭
we weren’t trying to drag anybody. we were pointing at a real business problem 👀. you can’t effectively market a Black R&B group to a Black American audience without Black perspective in the room. that’s a gap most labels aren’t even naming, let alone fixing.
Jamila’s got friends across the pond who confirmed it firsthand how Black artists actually get treated in the UK industry versus here.
full conversation drops tomorrow. Episode 03 of Marketing Girlies Be Like link in bio. 🎙 #MusicMarketing #MusicIndustry #BlackCulture #RnBMusic #FLO

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@parisalexamusic captured 2,500+ Forever Pre-Saves on “Honeymoon”⚡

She didn’t wait for a moment, she captured it. As the song started going viral, she used her NxtGen forever pre-save to turn that attention into real fan growth across Spotify + Apple Music.

The best part? Those fans don’t just save this release. Future releases get saved too.

Virality fades. The fan connection doesn’t.

Comment NEXT to get access 👇

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What defines a music rollout in 2026?
we need to talk about it 🗣️

some of y’all don’t have a rollout 👀
you have a release date, a cover art post, and three captions you wrote the night before.

swipe through to see if you ACTUALLY have a rollout and if you want the full breakdown, comment ROLLOUT below and we’ll send you Episode 02 of Marketing Girlies Be Like. 🎙

#MusicMarketing #ArtistDevelopment #MusicBusiness #RolloutStrategy #MusicIndustry

Strategy + Creative — @no_conformity
Co-Host + Strategy — @itsjamila_

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Artists are becoming more willing to share their finstas and make it a community of fans and friends who actually actively engage with their content. It creates intimacy, while also giving artists a space to figuratively “let their hair down” online without everything being super curated or focused on promotion.

Kehlani did it, and it worked to her advantage for the rollout of her self-titled album.

What do you think about this new method of targeting super fans? Will you use it in your next rollout?!

Episode 2 of Marketing Girlies Be Like is out now on YouTube and Substack! 🎬✨

#marketinggirliesbelike #musicmarketing #kehlani #artistdevelopment #musicindustry

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