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Portuguese Craft Cider • Natural cider
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🍎 I see Asturias does something the rest of the cider world should pay attention to.

Today, for Apple Day, Villaviciosa is introducing people to Asturian cider apple varieties through an interactive sensory experience  as part of the celebrations. ‘People’ includes children and I love that.

Years ago, I worked with children and their acceptance of vegetables. One thing became very clear to me: familiarity matters! When children touch, smell, taste and play with real foods, curiosity grows. And curiosity can change what they are willing to eat.

>>> Now think about cider.
I’ve seen children growing up among apple trees in Portugal, UK, Scandinavia etc… Apples are part of their everyday lives. They know the fruit, the harvest, the people behind it.

Chile is another interesting example. It’s a country with a wonderful tradition of apple growing, yet I’ve met sooo many people here who never tried or knew what cider was…

Meanwhile, industrial drink brands are building familiarity and shaping taste preferences from childhood. Coca-Cola  doesn’t wait until they are 18… Shouldn’t we be doing more to introduce the next generation to our own fruit culture?

I do not suggest to teach children to drink cider. Let them pick apples, discover their aromas, explore orchards and hear the stories behind them. Because the future of cider doesn’t begin in a glass. It begins with muddy boots, sticky fingers and an apple straight from the tree.

🍎 Happy Apple Day!

#AppleDay #CiderCulture #SidraDeAsturias #FoodEducation #sidrasantiago 

Thanks to @nunonorinho for being an inspiration with his sweet daughter and for the pics!
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Assim se fez a festa!

No final do dia ficou clara a ideia: a sidra é plural. Não há uma só sidra, mas sim várias!
Provaram-se as diferenças, quebraram-se mitos e barreiras, e o público ficou ainda mais próximo destes produtores.

Ficou a vontade de repetir!

Os agradecimentos vão para todos os que inundaram o @pac0vio , para o @louismfm e para a @vbalinha por nos terem dado o melhor sustento e acolhimento; para o @ogassociados1969 (porque, sem @sidramapontedelima não havia esta “brincadeira” do Sem Drama) e, claro, para todos os produtores:
ADA: @ada.adrianadavid 
ARRAÇADA: @arracada.cider 
CASTELO BRANCO: @joeciderbarfield 
THE DRUNKEN PHARMACIST: @thedrunkenpharmacist_ 
FACA NOS DENTES: @sidrafacanosdentes 
NORIS: @noriscider 
NUA: @cidernua 

Não sabemos ainda se, para o ano, haverá mais... mas sidra haverá, certamente!
Passem pelo @pac0vio se quiserem encontrar e abrir algumas destas garrafas.

📷 : @joaopeixoto.pt 
#sidra #sidreiros #maçãs #vinhodemaçã #semdrama #festa
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