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Optical Underground

@opticalunderground

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Past Seasons Eyewear from the most creative brands.
Authentically sourced. Discreetly priced.

POSTS STORIES REELS TAGGED

The space got more real the more they sang to masked suited up figure of a man #musicproducer #liminalspaces #weirdandwonderful #lofiandchill

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Hayes Valley is going full Halloween! 👻🎃

Costumes encouraged, candy guaranteed, zero age limit. Come trick + treat, & stay for the glowing sculptures, live music, bubbles, bites, sips & a FREE movie under the stars at @proxysf. 🍬🍸

🗓️ Friday, October 30 · 4-10pm

👻 4-6pm | Treats + Street Party
Follow the ghost window clings to merchants handing out candy, then hit @hayespromenade for giant glowing sculptures by @AstroBotanicals, face painting by Suzy, live music from @BrendanGetzell & bubbles from @SterlingBubbles. Made possible by a generous grant from @AvenueGreenlight. ✨

🍔 6-7pm | Dinner + Drinks + Peeks
Refuel with dinner, drinks, shopping and grab-&-go bites from our favorite neighborhood spots.

🎬 7:30-9pm | Free Movie at PROXY
Bring a blanket, claim your spot at 7pm & settle in for Minions & Monsters. 🍿

🍫 Candy & Shop stops: @aetherapparel,@Ahlem, @aviatornationsf, @away, @brooklinen, @buckmason, @buloshoes, @elbowchocolates, @shopclarev, @cotopaxi, @credobeauty, @darkgardencorsetry, @duerperformance, @theepicureantrader, @fdoriansf, @huckleberryhousesf, @fiddlesticks_sf, @thursdayboots, @kope.house,@lisasaysgah, @marinelayer, @opticalunderground, @orangebird_sf, @parachutehome, @patxishayesvalley, @peakdesign, @rails, @Rivian,@saltandstraw, @sfdancegear, @shop_sommer, @warbyparker, @aesop, @calikites, @sfhometowncreamery, @maisonverbena, @reliquarysf, @ritualhayes, @topodesigns_sanfrancisco, @truesake 💥

Big thanks to our AMAZING sponsors @avenuegreenlight @Absinthesf, @Arbor_sf, @Arlequinwine, @PROXYsf & @Signatureco_! 🧡

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Seasons change but the scene stays the same. There’s no place in the Bay quite like Hayes Valley 🔥

#explorehayesvalley #HVMC #Hayesvalleyhighlights #

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🌈Love is love. Color is mandatory.

This Pride Month & throughout the year, we’re celebrating the people, stories, creativity & community that make San Francisco shine.

Spotted in Hayes Valley: rainbow shades from our friends at @opticalunderground, because seeing the world in technicolor is just way more juicy + fun.

Happy Pride, Bay Area. ❤️🧡💛💚💙💜

#HVMC #explorehayesvalley #pridesf #opticalunderground

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🍷Hayes Valley turned out & turned it UP at the Wine Walk!

What an EPIC evening of wine, wandering, shopping, music, prizes, laughs, new faces, familiar faces, & quintessential, Hayes Valley spirit.

A massive THANK YOU to all of our incredible wineries, merchants, makers, hosts, & partners who helped bring this Wine Walk to life. We truly couldn’t do it without you & this phenomenal community ❤️!

🥂Huge love to:

@unefemmewines
@arlequinwine
@avanellewine
@springboardwine
Four Dimes Wine
@vaughnduffywines
@josephjibrilwines
@itri_cellars
@thebirdsf
@afterworkbarsf
@barjamonsf
@sanfranciscomeatco
@tansywines
@house_of_agatha
@orangebird_sf
@shopclarev
@aetherapparel
@duerperformance
@adventuroussportssf
@makerstudiokidz
@credobeauty
@opticalunderground
@hayesvalleymed
@mmclay_ceramics
@darkgardencorsetry
@rivianofficial
@brooklinen
@aa_shakes
@aviatornationsf
@theheightschiro
@hvnasf

…plus everyone who came out, sipped, strolled, stamped, danced, & made the night unforgettable. 🥂

Already counting down to the next one. 🍾✨ #HayesValleyWineWalk

Gratitude to @kendall.lobo for the first few shots + to @mmclay_ceramics for another fabulous after party!

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The famed HAYES VALLEY WINE WALK is just weeks away! Got your ticket yet?

💃MAY 16TH | 3–6PM

Snake between stores & pours in bustling Hayes Valley with dozens of buddies & new friends.

💥Start at the @house_of_agatha silver Airstream (Linden & Octavia) to grab your wristband, glass + map.

💥Then wander, sip, & flirt with a few new favorite wines, while casually popping into:

• @orangebird_sf
• @shopclarev
• @arlequinwine
• @aetherapparel
• @duerperformance
• @adventuroussportssf
• @makerstudiokidz
• @credobeauty
• @opticalunderground

🍇 Tastings flowing all afternoon from amazing vintners such as @unefemmewines
💃 Zero rush/ casual stroll
📝Get your card stamped along the way (yes, prizes are involved)
🍷Follow the buzz to the grand finale—

✨ Afterparty at @mmclay_ceramics 6-7pm for goodies & giveaways from:

@credobeauty
@hayesvalleymed
@rivianofficial
@orangebird_sf
@opticalunderground
@brooklinen
@aa_shakes
@shopclarev
@aviatornationsf

👯Call your trusted wine crawl crew & lock in tickets.

🎟 Link in bio
21+ only
#HayesValleyWineWalk #SipSipHooray #WineCrawl #ExploreHayesValley #hvmc

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Buckle up SF, the famed HAYES VALLEY WINE WALK is BACK!!!

💃MAY 16TH | 3–6PM 🕺🏼

Consider this your permission slip to sip ALL afternoon, as your favorite neighborhood turns into roving bands of buddies, wine in hand, snaking between stores & pours (aka a ton of fun!)

💥Start at the @house_of_agatha silver Airstream (Linden & Octavia) to grab your wristband, glass + map.

💥Then wander, sip, & flirt with a few new favorite wines (& friends), while casually popping into some Hayes Valley hot spots.

🥂Enjoy pours from:

@unefemmewines
@arlequinwine
@avanellewine
@springboardwine
Four Dimes Wine
@vaughnduffywines
@josephjibrilwines
@itri_cellars
@thebirdsf
@afterworkbarsf
@barjamonsf
@sanfranciscomeatco
@tansywines

🥂 Start Here

@house_of_agatha (395 Linden St.)
Grab your glass + map, & stroll to:

@orangebird_sf
@shopclarev
@arlequinwine
@aetherapparel
@duerperformance
@adventuroussportssf
@makerstudiokidz
@credobeauty
@opticalunderground
@hayesvalleymed

🕺💃Wrap up the evening with an afterparty at @mmclay_ceramics

🏆 The Fun Part
Hit 9+ stops, collect stamps & you might just leave with more than a buzz… let’s just say the prizes are always TOP notch.

🎁 Prize Partners:

@credobeauty
@darkgardencorsetry
@hayesvalleymed
@rivianofficial
@orangebird_sf
@opticalunderground
@brooklinen
@aa_shakes
@shopclarev
@aviatornationsf
@theheightschiro
@darkgardencorsetry

📍 Details
Tickets: http://hayesvalleywinewalk.com
Check-in: 3–5pm
Event: 3–6pm
Afterparty: 6–7pm
21+

🍾Proudly presented presented to you by: @explorehayesvalley + @hvnasf

🍇 Tastings flowing all afternoon from amazing vintners such as @unefemmewines
💃 Zero rush/ casual stroll
📝Get your card stamped along the way (yes, prizes are involved)
🍷Follow the buzz to the grand finale—

✨ Afterparty at @mmclay_ceramics 6-7pm for goodies & giveaways!

👯Call your trusted wine crawl crew & lock in tickets.

🎟 Link in bio
21+ only
#HayesValleyWineWalk #SipSipHooray #WineCrawl #ExploreHayesValley #hvmc

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#localshopping#sfshopping #sanfrancisco #discoversf #bayarea

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Cupid is en route & Hayes Valley is setting the mood. From cards to corsets, the V-Day flirt is on.

#velntinesintheBay #HVMC #explorehayesvalley #vday

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It’s a wrap on the @explorehayesvalley Winter Merchant Mixer hosted at the beautiful @rivianofficial space. The eve was all about connection + collaboration.

Huge thanks to our incredible Hayes Valley merchants for showing up to mix, mingle, chat, sip, & spark ideas:

@aesop, @parachutehome, @opticalunderground, @darkgardencorsetry, @sfdancegear, @omsabor / @phonobarsf, @thetintgallery, @aetherapparel, @proxysf, @hayespromenade, @shopclarev, @elbowchocolates, @tallioscoffee / @tallioscoffeesf, @figandthistle, & @thebuoysf

We’re so grateful for your time, insight, & community spirit.

Special love to @papitohayes for the dangerously good margaritas, @haziesonhayes for the delicious bites, & @arlequinwine for a crisp white that we’re still thinking about. SO good!

Hayes Valley merchants — not an HVMC member yet?
Link’s in the bio.

Come be part of the momentum.
More to come soon…

#explorehayesvalley #HVMC #HVMCwintermixer #hayesvalleyhappenings

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Ushering in another year in the best neighborhood in the Bay! Happy New Year's from @explorehayesvalley! 🥂

#explorehayesvalley #hvmc #Newywarsinsf

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✨️What a night! ✨

The 35th Annual Hayes Valley Holiday Stroll was pure magic — packed streets, overflowing restaurants, music in every corner, & full festive cheer from start to finish.

🌠Our performers lit up the neighborhood: from @donovanplant, Sisters of Perpetual Indulgence, @afrikaamerica, @magic.nostalgia, @rockprojectsf, the Marjolein Shiamatey Classical Quartet, @thetapdancingChristmastrees (always iconic), to rhe legendary Abominable Snowman

🚗Huge love to @ftapothecary for sponsoring the Photo Bus — an absolute crowd favorite. Gratitude to the plus face painters & artistic touch of @hvaw.hayesvalleyartworks as well.

Our shops + restaurants? They SHOWED UP with sips, sweets, specials, surprises, & deep seasonal discos:

❤️Thanks to you all!!
@house_of_agatha @madisonreed @lisasaysgah @brooklinen @darkgardencorsetry @thetintgallery @mrtipplessf @malinandgoetz @thebirdsf @buloshoes @fiddlesticks_sf @orangebird_sf @brass_tacks_sf @aninabarsf @paoloshoes @aetherapparel @opticalunderground @ahlem @shopclarev @ftapothecary @elephantsushi_sf @shopazil @hayesvalleymed @suppenkuchesf — & so many more.

🎀Endless thanks to our sponsors: The Chris Larsen Fund (via Silicon Valley Community Foundation), San Francisco Association of REALTORS @sfassociationofrealtors. @eatradradish_, @avenuegreenlight & Redwood Credit Union. We couldn't have dont it without you.

& last but not last to @hvnasf — for partnering with us to host another unforgettable stroll.

Hayes Valley, you brought the joy!!

📸s c/o @adrienneleighmoorephotography

#HayesValleyHolidayStroll #HayesValleyMerchants #HVMC HVNA SanFranciscoHolidayEvents SanFranciscoHolidays

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