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Today we can finally announce something huge:

@younglivesvscancer - one of the UK’s leading children’s cancer charities, has made a strategic investment into Orli.

As an A&E doctor, this feels full circle.

I’ve spent years meeting families at some of the most frightening, overwhelming and uncertain moments of their lives.

Clinical care matters.
Currently, we forget the emotional burden that comes with it.

We know that helping children prepare for healthcare impacts outcomes.

Whether they feel safe.
Whether they understand what’s happening next.
Whether they have a way to express the things they can’t always put into words, or regulate the feelings that arise.

These things matter.

Orli is built to use play, creativity and characters to help children make sense of big feelings, and to empower the adults around them.

Young Lives vs Cancer have an Innovation Lab actively partnering with a small number of innovators who are building technology that can change how young people and families experience cancer care.

They are the perfect partner for us to expand into healthcare:

- Decades of experience supporting children, young people and families
- Frontline practitioners across the UK
- A community of young people with lived experience.

Watch this space 💚💜

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What’s the biggest mistake founders make? 👀

For @drmarkcox, founder of @orliverse and our London Accelerator Pitch winner, it’s trying to build too much, too soon.

His advice? Find one thing. Get someone to pay for it. Then scale. 🚀

Looking to take your business further? Download our Accelerator app to get started. Link in bio

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A lot can happen in a year.

Since winning our London Accelerator Pitch Competition, @drmarkcox has been busy growing his business and building the team behind it. Swipe to see @orliverse’s journey with us so far. ➡️

“Orli is a behavioural intelligence platform that helps kids prepare for life’s wobbly moments, through personalised companions that help them play. We turn that play into insight for the adults and relationships around that child.”

“NatWest have been incredible to us. Not only did they give us £70,000 and put on an event that I’ll never forget. What we’ve been able to do together since, I really didn’t expect.”

“‘Orlidays’ came about with NatWest inviting families in over summer. Summer creates a lot of disruption and lack of routine that can create a lot of big feelings and wobbly moments. We thought it would be a great idea to run sessions that give these feelings somewhere to go.”

“The amount of support and willingness to work with us on these ‘Orlidays’ across the UK - the buy-in from the employees, buy-in from senior executives, It’s been it’s been out of this world. We’re really excited about what’s to come next.”

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Remember our London Accelerator Pitch Competition winner? 👀

This summer, he’s been taking his business @orliverse across the UK.

We partnered with founder Mark Cox to bring his vision for ‘Orlidays’ to life, helping children explore big feelings through creativity, play and imagination. 🎨✨

And what a success it’s been. 👏 We can’t wait to see where Orli goes next.

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We’ve been touring the UK asking parents the same BIG question.

And by day 3, we started to hear the same BIG answer:

“What’s a wobbly moment from your childhood?”

The most common answer?

Something that happened at school.

An exam result.
The transition between schools.
Something another child said that stuck for thirty years.

The people answering are adults, describing feelings they’ve carried since they were seven. Their children are sitting right next to them, living their own version of it now.

It’s a pattern, and we’re excited to study it properly, with a load more families.

But if we want to help children through the wobbly moments, school looks like a good place to start.

Does this resonate with you?
Was your wobbliest moment at school?

I’d love to hear it.

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Thank you @orliverse for inviting us and Manchester families to yesterday's #Orliday!

Check out the new friends that we made - Empy and Cief - and look through photos 2 through 9 to see how we created our new Orlis. 💕

👨‍💻 Visit https://orliverse.lovable.app/ or scan the QR code on the 10th photo to create your own virtual Orlis in the Orliverse.

Follow @orlihealth to learn more about their innovative mental health platform for children. 💗

P.S. Who can guess how we came up with their names?

Our new mates, Empy and Cief, are taking shape! ☺️

Hello there, Empy and Cief! 😍

P.S. Who can guess how we came up with their names? 😉

Manchester's skyline, as seen from One Spinningfields Square 🏙️

👨‍💻 Visit https://orliverse.lovable.app/ or scan the QR code on the 10th photo to create your own Orlis in the Orliverse.

Follow @orliverse to learn more about their innovative mental health platform for children. 💗

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The pressure to make summer holidays magical is real. But your kids won’t remember the perfect day out.

They’ll remember you, side by side, making something silly together.

Over the last week we’ve watched hundreds of families do exactly that across the UK.

This was from Glasgow - Day 3 of our mission to helping 1M children.

Consider this your sign to keep it simple and save it for a wobbly afternoon.

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Come with me to see how you can make your own Orli!

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Meet my first Orli, Mr Boredom!

He’s a cool little dude, sometimes a little annoying as he bugs me alot when he’s bored but I like him as my companion. He keeps me company when I’m figuring out what activity to do next or what to do to keep myself busy when I feel like I’m a little bored too.

What do you do when you’re bored? Comment below, I’d love some ideas ♥️

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I have some really exciting news to tell you!!!

👊🏽🔥👏🏽♥️🙌🏾

Let me know what you think in the comments below

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My first A&E shift in two months* was brutal.

And my 10th patient of the day reminded me why we’re building Orli.

30 degrees outside. Four-hour waits. One doctor off sick. Three nurses down. Five hospital-grade coffees deep.

Then I met a lady I’d noticed earlier in the waiting room.

Holding her head. Clearly in pain.

Doing everything she could to keep her two young children entertained.

We took a history and investigated:

No red flags. Nothing sinister.

But after a short conversation, it became clear what she was really carrying.

Single parent. Two children under ten. Work uncertain. Money uncertain.

The stress had built to the point where hospital felt like the only place left to go.

As she left, she thanked me.

Not for the medicine.

For the conversation.

That stuck with me.

She didn’t just need a doctor.

She needed to feel understood.

And so do her children, before life teaches them to carry those same feelings alone.

That’s what we’re building at Orli.

Not just for children but for the parents holding it all together too.

Connection earlier, way before the waiting room. 💚💜

*I’ve struggled to find time to work in A&E recently because Orli has completely taken over my life (in the best way).

Big announcement coming this week...*

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