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Orlando VA Healthcare System serves 130,000+ Veterans in Central and East Florida. #IGY6
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The Red Coat Ambassador Program is part of the new culture of customer service at VA Medical Centers across the country.

The Orlando VA Medical Center was one of the first facilities to pioneer the program. Today, its VA employees and volunteers greet Veterans, their families and caregivers with a smile, and help them find their way around the facility.

But what makes a good ambassador? Patient relations assistant, Michael McKnight, believes the standards should always be as high as the commitment Veterans made to our country. “A Red Coat Ambassador is a person who is going to be out front,” said McKnight. “We really try to show the Veterans love as we escort them to their daily schedules.” Learn more about how VA is improving Veterans experience at va.gov/ve.
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