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Park City Culinary Institute

@parkcityculinary

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🧑🏻‍🍳 Culinary Institute in Salt Lake City and Park City
🥘 In-person and online courses
⬇️ Join a class ⬇️

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Bill's Unexpected Mayo Jam Bagel Revelation.....

#LGE #LGED #letsgodrink #letsgoeat #Podcast #podcasts #SLC #slcutah #pour #alcohol #drinks #drinking #consumption #fyp #drinkstagram #foodstagram #food #culinary #culinaryschool #mayo #mayonaise #miraclewhip #bagel #jam #jamgram #mayojambagel #mayogram #bagelgram #parkcityculinaryinstitute #podcastshow

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This week’s Freedthinker marketing podcast is with @lauriemoldawer , the founder and owner of Park City Culinary Institute. For the complete podcast, #linkinbio👆

During the conversation, we discuss:

* Learning quickly from failures, like paying lots to promote classes when few people showed up.
* Finding out what people want, rather than what you *think* they want.
* “Spending money is the trick to making money” - knowing where to spend it.
* Making good decisions with your time so that you can accelerate growth.
* Getting very clear on your ideal customer - what the local cultural issues and needs are, being aware of it and catering to it accordingly.
* Identifying the acquisition cost of your customer, knowing what the customer ‘lifetime’ value is, and using that information to shape your marketing spend.
* The importance of referral marketing through happy customers - making sure that your customers are *ecstatic* so that people refer their friends.
* Pivoting your business as the market changes.
* Automating marketing.

👩🏻‍🍳👩🏻‍🍳👩🏻‍🍳

Hear/see more Freedthinker episodes at https://www.freedthinking.com/freedthinker and on Spotify, Audible, Amazon, Apple Podcasts, Buzzsprout and elsewhere.

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Laurie Moldawer is the founder of Park City Culinary Institute @parkcityculinary . Her school helps people start and grow food-related businesses, and has some famous alumni including the founders of Crumbl Cookies and Kodiak Cakes. Born in NYC, Laurie is a graduate of le Cordon Bleu in Paris and moved to Utah to become a better skier.
#marketing #marketingpodcast #marketingexpert #digitalmarketing #marketingagency #PR #marketing #business #marketingdigital #digitalmarketing #branding #socialmedia #entrepreneur #socialmediamarketing #design #instagram #advertising #smallbusiness #motivation #love #success #marketingstrategy #seo #digital #empreendedorismo #entrepreneurship #instagood #onlinemarketing #marketingtips #startup #follow

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