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Pascal Sgrō

@pascalsgro

1.5K

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2002

following

🔜 @bipliege
Finalistes Photo – Prix Jeunes Talents 2026 @lesagentsassocies

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et @alba.editions au @lesfugueursdulivre avec dans le désordre mes remerciements à @lintervalle.blog Fabien Ribery @laura_bernad_bxl @rozafaelshan @pascalsgro + les invitées surprises @chloeleliege et @adina_im ! Une symphonie avec @antonio_jimenez_saiz au pupitre ! Merci au @lecomptoirdulivreliege @emelynedelfosse et peut-être d’autres inconnu.e.s sur le parcours - Spécial dédicace à @hotermanscollin et Olivier Dengis

#limitededitionbooks #independentpublisher #photographiecontemporaine #poésievisuelle #indiephotobook #photobookjousting #selfpublishedphotobook #artbookpublishing #bibliodiversite #independentpublishers #antoniojiménezsaiz #antoniojimenezsaiz
#artistsbooks #autoedition #lapaixnullepartailleurs
#selfpublishedauthor #selfpublished

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Last week, I had the honour of joining the panel at Gallery Fold × @samsungnederland / @samsung_be , where we talked about AI, creativity and its growing place within the art world.

One statistic stayed with me: 43% of Belgians already see AI as a fully-fledged tool for creating good art.

I find that incredibly encouraging.

I don’t see AI as a replacement for painting, sculpture, photography or any other art form. Quite the opposite. I see it as something new joining them, another medium through which artists can explore ideas, emotions and stories.

Of course, this new technology comes with questions.

Its environmental impact deserves attention, and I’m encouraged to see efforts being made towards more efficient technology, data centres and cleaner energy. Every creative medium has an environmental footprint in one form or another. The goal shouldn’t be to point fingers, but to keep finding better and more responsible ways to create.

Copyright deserves the same thoughtful conversation. Questions around training data, consent and artists’ rights are important. But they can exist alongside another reality: original art can be created with AI.

Art has always evolved through experimentation, influence and new ways of seeing. Dada challenged what art could be. Collage created new meaning by bringing fragments together. Pop Art found an artistic language in the visual culture of everyday life.

AI is different from all of them, but perhaps we are once again witnessing the arrival of a new medium that asks us to reconsider what creating can mean.

I started exploring generative AI in early 2022, and I’m proud to be part of a pioneering generation of artists exploring its possibilities while its artistic language is still being shaped.

Not against traditional art.
Not instead of traditional art.
Alongside it.

And maybe, a few years from now, we won’t even feel the need to call it “AI art” anymore.

We’ll simply call it art, tout court. ❤️

#aiart #art #ai

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A little walk through Gallery FOLD Brussels ✨

I’m so happy to be part of this exhibition with Samsung and to have the opportunity to show my work at Gallery FOLD in Brussels.

Beyond seeing the works come together in the gallery, one of the things I enjoyed most was meeting and talking with some of the other artists. There’s something quite special about realizing that, even when our practices and approaches are very different, we somehow speak the same language.

The AI art community has brought so many wonderful people into my life over the past few years. There’s a real sense of connection, curiosity and mutual support, and it was beautiful to experience that again here.

A huge thank you @samsung_be and @samsungnederland for making this possible, to @lisa_klop and the Gallery FOLD team for bringing it all together, and a very special thank you @ddking_art for recommending my work 💛

If you’re in Brussels, come and have a look!

📍 Gallery FOLD
Place Sainte-Gudule 5, Brussels

📅 September 25–26
🕐 13:00–18:00
Free entrance

#entertheaivoid #visitbrussels #bxlove #artandtechnology #samsung

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Come visit the Gallery Fold, an AI-art gallery in Brussels by Samsung Galaxy. I really like the way they bring art and technology together, working with different artists — in this case, two of my favorites: Belgian artist Pascal Sgro and Dutch artist Medusa Medusa.

Every visitor can experiment with these creative features on the Galaxy Z Fold 8 directly at the gallery. Curious to see what you’ll end up creating 😉

It actually reminded me of this one time when I ended up drawing all night at a friend’s party with @joachimfroment & @ori_orisun , instead of dancing like everyone else.

Practical info :
Friday 25th and Saturday 26th September
Brussels - Place Sainte-Gudule 5

@samsung_be

Adv
📸 Merel Daantje

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alati issue no.004 is coming soon.
pre-order opens today through dm.
cover by @pascalsgro

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*INTERVIEW* Éclats de familles

Parfum - Pascal Sgro

La série « Parfum » de Pascal Sgro explore les liens entre ses racines italiennes et sa vie en Belgique à travers le quotidien de sa famille. Réalisées à hauteur de table, dans la lumière d’un flash direct, ses photographies capturent des scènes ordinaires dans leur forme la plus brute et sincère, parfois traversée par une esthétique chaotique. Sa sœur et ses grands-parents y apparaissent comme des figures récurrentes. C’est un regard aussi tendre que drôle que pose Pascal Sgro sur les siens.

Né durant ses études, le projet s’est construit à partir d’images prises sans intention précise, développées puis accumulées au fil des visites familiales. Par sa pratique spontanée, ses images s’apparentent, comme le photographe le souligne lui-même, aux snapshots et aux photographies de famille des années 1990 et 2000. Pour Pascal Sgro, chaque détail participe à la construction d’une mémoire sensorielle dense, faite de saveurs, d’ambiances et d’odeurs presque perceptibles dans ses images et d’autant plus dans cette installation inspirée de son jury de fin d’étude à l’Académie des Beaux-Arts de Bruxelles (L’ArBA-EsA).

🔎En savoir plus sur www.museephoto.be

📅à voir jusqu'au 27 septembre

#famille #photographebelge #photographescontemporains #eclatsdefamilles #photography portraitphotography

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Laureaat phototwens 2026 @pascalsgro stelt zijn werk tentoon in @expoleuven Rijschoolstraat 4 in Leuven, van 4 tot 27 september 2026.

Met de steun van
@arctic_paper_benelux
@leuven
@30ccleuven
@zwartopwit
@hopperandfuchs

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Les joies dominicales du quelconque.

Mardi Forestier, Avale-tout. Atelier Téméraire, 2026.

Pascal Sgro, Parfum. 2026.

#lesjoiesdominicalesduquelconque #mardiforestier #pascalsgro #thebrusselsscene #pinkrectangle

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A huge thank you to everyone who made our exhibition possible and so special.

Thank you to @arthublondon for providing such a beautiful space, and thank you to everyone who came along to support the show. We are incredibly grateful to all of the amazing artists who shared their work and helped bring this exhibition to life.

Thank you to @alicecampos_z for collaborating with us and helping create such an inspiring and memorable exhibition, and to @felixfalckn for all his hard work installing the show with us.

And a special thank you to Ian Smith (Emily’s dad) for spending hours creating such a wonderful video of the exhibition.

We’re so proud of what we’ve created together and so thankful to everyone who was part of it.

Lots of love,

@emilyjunesmithy & @edward_brilliant

@zinniacollective_

—

#ZinniaCollective #EmilyJuneSmith #EdwardBrilliant #Exhibition #PhotographyExhibition

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Our exhibition install started yesterday ‼️

We can’t wait to see you all tonight at...

ASSEMBLY | A Group Photographic Exhibition
Private View: 18 June, 6-9pm

If you can’t make it no worries, it is also open on:
Open 18th - 22nd June

Art Hub, Stanley Street, London @arthublondon

Curated by@zinniacollective_and @alicecampos_z

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HIGHLIGHTS FROM THE OPENING EXHIBITION

Proud to welcome a school for the third time and to support emerging photographic practices, the A Foundation presents Hâtez-vous lentement !, a group exhibition featuring alumni from the Master in Photography programme at the Royal Academy of Fine Arts Brussels (ArBA-EsA), with works by Éloïse Brunet, Lorraine Chassain, Francesca Comune, Aleksandra Czepinska, Mona Jennepin, Florine Maitre, Virgilio Martini, and Quentin Massot.

Inspired by Nicolas Boileau, the exhibition title evokes the temporality of artistic practice, balancing discipline, detours, and experimentation. This selection of works reflects the vitality of a new generation of artists.

Hâtez-vous lentement !
Photography graduates from the Royal Academy of Fine Arts Brussels
04.06 – 28.06.26

Pictures: @vincentdankaerts

#arba #june #afoundation #opening

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LOOKING BACK AT THE EXHIBITION OPENING

Proud to welcome a school for the third time and to support emerging photographic practices, the A Foundation presents Hâtez-vous lentement !, a group exhibition featuring alumni from the Master in Photography programme at the Royal Academy of Fine Arts Brussels (ArBA-EsA), with works by Éloïse Brunet, Lorraine Chassain, Francesca Comune, Aleksandra Czepinska, Mona Jennepin, Florine Maître, Virgilio Martini, and Quentin Massot.

Inspired by Nicolas Boileau, the exhibition title evokes the temporality of artistic practice, balancing discipline, detours, and experimentation. This selection of works reflects the vitality of a new generation of artists.

Hâtez-vous lentement !
Photography graduates from the Royal Academy of Fine Arts Brussels
04.06 – 28.06.26

Pictures: Vincent Dankaerts

#arba #june #afoundation #opening

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