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Physique Development - Fitness Coaching

@physiquedevelopment_

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The last coach you’ll ever need 👏🏻
probably your coach’s coach
🎙️The Physique Development Podcast
Apply here👇🏻

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@brittanys_paige is a digital nomad who is always on the go, while also helping other women do the same.

But even though she LOVES what she does, she found her body and mind carrying stress along with a persistent gut issue that never seemed to fully go away.

Brittany was worried that not being paired with Alex wouldn’t get her the results she so often sees us post but just 4 months together and all her inflammation is GONE, she’s down 5lbs, a gut protocol completed, she’s learned SO MUCH - and the most aligned she’s EVER been.

All while being able to live her most purpose driven life and attract her ideal clients.

Physique Development doesn’t want to get you results. We want to help you KEEP those results and live a life that lights your soul on fire.

If you feel love your life but want to take to feel aligned AND hot, comment or DM “purpose”.

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“But, I’ve been doing all the best exercises to grow my glutes?! They just don’t work for me😭”

I fear the results show you haven’t been doing them well enough, intensely enough, long enough, well fed enough, or all the above. 🤷

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It is in-fact not cool & did not help near as much as I thought it was

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do you want the life or just the idea of it?

ep. 286 of the @physiquedevelopment_ podcast is a banger but what’s new when SueB and EmD get together!!!!! comment 286 and we will send it your way 🤏🏼

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I see this every single day.

Women come to me fed up, ready to make a change, ready to lose body fat now.

But there’s usually something underneath that needs to be handled first.
Hormones off. Digestion is a mess. Sleep being wrecked. Chronically sore from training.
All stuff that makes fat loss unpredictable no matter how dialed the plan is.

& they are all signs that we need to strengthen your foundation, before focusing on fat loss.

That’s why I’m so bullish on eating more, training hard, and getting your internal health right before pushing a deficit.

It requires getting specific about what’s actually wrong.
Not guessing or running the same workouts & plan that worked a few years ago.

That’s what I dig into with every client before we touch a diet phase. And why results like these aren’t accidents. 
Comment or DM ‘Privilege’ & lets chat about the framework I have developed to make your next fat loss phase successful.

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The silliest of cues are typically the best ones.

This is a video I sent one of my 1-on-1 clients as we worked through fixing her RDLs to get more glutes tension & it clicked for her.

The best 1-on-1 coaching service available @physiquedevelopment_

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calling all the girlies who want a BIG LIFE 🗣️🙂‍↕️
I contain multitudes and I assume you do too 🫶🏼

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The goal should never be to get really good at losing fat. The goal should be to become someone whose habits actually support maintaining the desired result.

Instead of asking yourself “How can I lose X lbs or get to where I want to go as fast as possible?”

Reflect on: “What am I doing now that has contributed to where I am? What would I need to be doing consistently to maintain where I want to go?”

Narrowing that gap is where your long term success lies.

Maybe it’s eating enough fiber. Maybe it’s getting more consistent with steps or lifts.
Maybe it’s learning how to eat at restaurants or how to handle weekends when fewer variables are within your control.

If the gap between your current habits and your ideal maintenance habits is huge, some 8 week crash diet is not going to solve your problems. Ever. It is probably getting you further from the actual habits you’ll eventually need.

You truly do not need to learn how to get there, again and again. You need to learn how to STAY THERE.

So audit yourself:
What habits got me where I am now? What habits will get you where you want to go? How can we close that gap?

If you can see the gap but don’t know how to close it, that is precisely what I’m here for.

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“I just need to lock in!” is “diet starts Monday!” dressed up in 2026 vibes.

You don’t. I promise you don’t. You don’t need to revamp your routine and add a bunch of things to an arbitrary to do list.

You need to find the effective dose for your life and stick with it consistently. It doesn’t matter if you want to train 5 days per week if it doesn’t work for your life - I will pick 2-3x with consistency over a 5 day plan that never gets completed every. single. time.

If you are constantly locking in again every Monday, take this as your sign to make sure what you’re asking yourself to ‘lock in’ with is actually going to work for you.

If your plan only works when you’re ‘locked in’, is it actually a good plan…? I don’t mean to be harsh but SHEESH let’s leave this 2000s era nonsense behind us and think about doing the dang thing as consistently as we can for as long as we can, even if it might look like doing a little ‘less’ initially.

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use your friends or your not a hot girl, I don’t make the rules!!!!!!

wanna hear more hot girl sht? comment 286 and we will send the episode your way!!

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out here fighting the good fight

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If I never hear the phrase “lock in” again, it will still be too soon.

Not because I don’t want want you to be committed to your goals - it is so far the other way, actually, but I feel like the phrase “lock in” has become shorthand for completely overhauling your life in the name of getting results as quickly as possible.

And sure, just like any other crash diet or quick fix, that can work for awhile but when something else inevitable changes or motivation dips again, what happens?

Why not focus on finding a sustainable minimum effective/baseline dose instead of ramping up to 10 right away?

I genuinely have no interest in helping you crash diet your last 10 pounds off via your next ‘lock in’ plan.

I would so much rather see you play the long game and build a process that you can repeat AND adapt when those life changes inevitable happen.

I would much rather you learn the skills to support training hard when you do train vs. forcing 4-5 training sessions every single week.

I would much rather teach you how to fuel your body instead of just eat less and build muscle to protect your system 10 years from now, not to hit a scale goal for an arbitrary date 10 weeks from now.

The goal is not to see how hard you can push yourself over a short period of time. It is to figure out what works for your person, your life, your goals, and to keep doing that for a long ass time.

I promise you’ll get so much further if you stop trying to ‘lock in’ every other week and instead learn how to keep going (even if you need to adjust route to your destination) when the going gets tough 🫶

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