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PointB | Shopify Design + Development

@pointb_ecommerce

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Working with independent brands to launch + grow their online businesses on Shopify | #ShopifyExpert
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A rebrand isn’t always about changing everything. Sometimes it’s about knowing what deserves to stay. @fantasia_by_deserio has been around since 1970, a family jewelry business built on decades of craftsmanship, reputation and history. So when we began the rebrand, the goal wasn’t to invent a new story. It was to bring the existing one forward and make it impossible to miss. We built the identity around heritage, craftsmanship, quiet authority and wearable confidence. Fantasia’s customer appreciates luxury, but she wants to live in it. Jewelry that can be worn every day, travelled in and trusted, rather than saved for an occasion. That sense of heritage was important, but so was Fantasia’s personality. There is an independent streak to the brand, a little edge, and the kind of confidence that comes from never needing to chase trends or shout for attention. One of my favourite details is the custom icon. The D + S of DeSerio are interwoven into a single continuous mark, with an abstract heart hidden within it as a quiet tribute to Albert DeSerio, the man at the heart of the family business and its legacy. The original Fantasia green was kept too, then refined and carried into a richer, more contemporary palette that still feels unmistakably theirs. The result feels familiar, but elevated. Established, but current. True to the history of the business without being held back by it. A good rebrand shouldn’t erase history. It should make it relevant again. Special shout out: @pointb_ecommerce for her always fabulous website development and @themissingpieceagency for her all around talent and insight! @bycarleycelia for her lovely photography. #luxurybranding #jewelrybranding #brandidentitydesign #rebranding #luxurywebsitedesign
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Step inside the new world of Fantasia. Our new website was designed to bring you a more immersive look at the details that define us, from the century of craftsmanship behind our jewelry to the collections created to become a part of your own story. Discover better navigation, learn what makes each piece exceptional and find designs that feel distinctly your own in an online experience that reflects who we are today - while honouring the legacy of artistry behind us. Explore the new Fantasia by DeSerio. . . . . . #fantasiabydeserio #brilliancewithoutboundaries #websitereveal #labgrowndiamonds #sustainablejewelry
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That’s a wrap! Product photo shoots are complete, and we’re moving forward with the new website - set to launch Fall 2025. It truly takes a village, and we’re so grateful to everyone who’s been part of this journey. Thankful for these creatives - @larascarrdesign @pointb_ecommerce @its.abigailfenton @berkshiremuse @belvederelenox . . . #mackimmieco #newwebsite #ittakesavillage #grateful #thankful #loveourcustomers❤️ #fall2025launch
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A Site Visit - A Note of Thanks We’re deeply grateful for the opportunity to visit @prospectberkshires and experience the stunning beauty of your property firsthand. Thank you to Beck for your insights tour and to Max and Lacey - for making this site visit happen. @prospectberkshires offers an inspiring sense of peace, we can’t wait to return for our photo shoot. The setting quietly reflects the MacKimmie Co. ethos - natural, rooted, enduring. We can’t wait to return in September- with @its.abigailfenton for our web-site photo shoot in this unique and tranquil destination. Grateful! MacKimmie Co.
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Small Business Week started yesterday! How are you celebrating your favourite small businesses? #smallbusinessbc #smallbusinesscanada #smallbusinessowner #smallbusinessalberta #smallbusinesssaskatchewan #smallbusinessmanitoba #smallbusinessontario #smallbusinessquebec #smallbusinessnewbrunswick #smallbusinesspei #smallbusinessnewfoundland #smallbusinessnovascotia #smallbusinessyukon #smallbusinessnwt #smallbusinessnunavut #canadianmade #canadianlocal #canadian #cloudbasedaccountant #cloudbasedbookkeeper
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Small Business Week started yesterday! How are you celebrating your favourite small businesses? #smallbusinessbc #smallbusinesscanada #smallbusinessowner #smallbusinessalberta #smallbusinesssaskatchewan #smallbusinessmanitoba #smallbusinessontario #smallbusinessquebec #smallbusinessnewbrunswick #smallbusinesspei #smallbusinessnewfoundland #smallbusinessnovascotia #smallbusinessyukon #smallbusinessnwt #smallbusinessnunavut #canadianmade #canadianlocal #canadian #cloudbasedaccountant #cloudbasedbookkeeper
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Entrepreneurship can be lonely. Sometimes your friends and family support you, but just don't 'get it'. That's why having a strong community of other business owners is critical for your success and well being!⁠ ⁠ I'm thankful to have inspiring women entrepreneurs in my life that hold me accountable, and show me what's possible as they crush it in their businesses!⁠ ⁠ @thebuzzingblonde⁠ @signaloperations⁠ @point_b⁠ @burdenbrandmanagement⁠ @greystreetmedia⁠ @thetravellingpescetarian⁠ @businessbabesco⁠ ... and so many more! ♥️⁠ ⁠ Tag your business bestie so we can give them a follow! ⬇️⁠ ⁠ #communityovercompetiion #entrepreneurship #freelancelife #businessbabe
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Keep your #Grounds4Change shots coming! Seeing how you enjoy your Birch Bark Coffee makes us so proud and grateful. This shot is from our website designer @pointbdigital! ✨☕️👌🏻
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