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Raina Penchansky

@rainapenchansky

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Co-Founder & CEO Digital Brand @therealdba Co-Head @unitedtalent Creators
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Raina Penchansky (Co-Head of UTA Creators and Co-Founder & Chief Executive Officer of Digital Brand Architects) and our client Micky Gordon joined FT Live’s Business of Entertainment Summit, headlining a panel about how creators are building IP empires. With Financial Times’ U.S. Media Editor Anna Nicolaou, the two discussed how creators are launching full-scale companies rooted in audience ownership and community formation—and then leveraging their IP to grow their businesses across film, TV, and streaming, and more. “Creators are their own form of massive consumer research,” Penchansky said, emphasizing how powerful that is when “content isn’t linear in the way it once was.” #FTEntertainment 📷: Hal Horowitz Photography
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I know it's almost October, but August slipped away in a moment of time... my heart and stomach are so full looking back at these 💗
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My camera roll recently makes me happy, in zero particular order other than my child in that tee shirt gets top billing
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Started our “garden themed” paper machè costume Can you guess? Paper machè partè First day cutting cardboard/shaping process First day success Ansel’s costume taking shape Kids craft table Inspo…. Inspo… INSPO! 👀 Spooky but cute Inspo for girls trip New Orleans group 🖤
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From cold pitch rejection to $4.5M pre-seed round❤️‍🔥 @jaclynrjohnson of @investwithcherub is a beast #startup #founder #cherub #startupfunding #katemcandrew
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To kick off NYFW, our very own Jane Siskin along with Lauren Sherman and Puck gathered a group of industry insiders and founders for an evening of invigorating conversation. 📸 // @mweinbergerr
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came to serve🎾 my first US OPEN w/ @ayansaces x greygoose 💙 thank you so much for having me!
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A little roundup of our day at the @investwithcherub 💸 Creator Angel Summit connecting with incredible room of creators, founders, and investors. Our very own @sarinavirktorrendell took the stage for a shark-tank style pitch to @kate__mcandrew @bethferreira2 @suneeramadhani and a packed room of creators looking to invest. Walked away with so many new connections and more excited than ever to build the future of creator businesses. Thank you to @jaclynrjohnson and @nadyaokamoto for creating a space for the future of the creator economy. 🚀🚀🚀🚀
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Los Angeles-based Cherub (@InvestwithCherub) raised $4.5 million in pre-seed funding, with investors including Kate McAndrew of Baukunst, Slauson & Co, and Ghost Angels. Founded by Jaclyn Johnson and Angeline Vuong, Cherub is a network connecting founders, investors and creators, helping startups build their cap tables while giving investors and creators access to early-stage investing and advisory opportunities; Johnson is the company’s co-founder and CEO. FUN FACT: Over $12mm deployed to founders through Cherub connections - 4,000+ founders and investors on the platform - Launching Cherub for Creators September 2026 - Head of Creators at UTA (Raina Penchansky) and Founder Digital Department (Ali Grant) are early investors in the company FOUNDERS: Jaclyn Johnson (@JaclynrJohnson) & Angeline Vuong (@Angelineasaurus) INVESTORS: Kate McAndrew of Baukunst, Slauson & Co & Ghost Angels AMOUNT: $4,535,000 HQ: Los Angeles, California #VentureCapital #Cherub #TradedPartner #JaclynJohnson #TradedVC
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We had so much fun hosting a special sneak peak of @spaweekendmovie last night with a few of our favorite people ✨ This movie is exactly what @rainapenchansky and I love so much: laughter with your best girlfriends on an epic weekend away together. We plan ours months in advance and in permanent marker. Thank you to @blackbearpics for bringing this little luxury to life with @oliveandjune, and to @adam_demos for making the trek back to LA after the NY premiere to make sure the night was that much more sparkly. Cannot wait to hear how y’all like the movie, it’s so happy and giggly and brings out all the smiles! 🥂✨ XO SGT
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Cheers to the best @cannes_lions yet! 🇫🇷 🛥️ We hosted 20 #AxiosLive events throughout the week, and I had the privilege of interviewing so many incredible media leaders, athletes and creators, including: 
2. @rachelzoe & @nbcuniversal’s Alison Levin 
3. @d.ham3 & @ameethsank 
4. @ndamukongsuh
5. @cleashearer & @rainapenchansky
6. @joshrichards 7. @melrobbins (at the LIONS Creator Stage) 8. @gracewellsphoto
9. @pstorre
10. @hodakotb
11. @dhar.mann
12. @apnews CEO Daisy Veerasingham
13. @elfcosmetics Chief Technology & AI Officer Ekta Chopra I loved making my annual stop to @femalequotient to moderate a conversation at FQ Beach! And co-hosting three insightful roundtables at Axios House. So grateful to everyone who joined us and made the week so memorable. Until next year! 🥂
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This week at Cannes Lions was SO inspiring. Without a doubt, the very best event for brands and creators. We left with new friends, new connections, and a million new ideas (we also left with heatstroke) 🌊✨🛟
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