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Visual identity, direction and cinematic production logo for film and tv production company, Real Friends Media.

“A company that keeps good company” at its core, the identity reflects the power of collaboration in filmmaking to elevate the voices of unique storytellers.

Special thanks to longtime friend @dowdcorbin for bringing the production logo animation to life. 

Full case study at rossproulx.com

Client: @realfrens
Typography: @abcdinamo 
Footage: “The Abnormal Beauty Company” (2025)
Motion Design (Production logo): @dowdcorbin
Motion Design (Case study): Ross Proulx
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TONIGHT ON @cravecanada.

A rare look inside the rise of The Ordinary—the brand that shook the industry and changed beauty forever.

Prod Co: @realfrens, The Donaldson Company
Producers: @lanamauro_, @mackiegd
Director: @aref.mahabadi
EP: @dakotakisaacs

Supervising Producer: @chantalcachet
Story Producer: @biglissie
APs: Jamie Hurcomb, @sydneyjcowper
Archive Producer: Melissa Laverdure
DP: @devink_film
Cam Op: @motionpicture.co
Editors: @el_breeze , Mike Munn
Story Editor: @mum_jokes
Composer: @kobakov
PD: @tarabertrim
LPs: @katekroll.blackmoonmedia,
@peterharveyfilm
Post: @urbanpost_toronto,
@annexpoststudio
Post Producers: @alexordanis, @melhore
AEs: @andrewgilbride, @paulstavropoulos

Distributed globally by @fifthseason 

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Something in the works 👀 #upfronts
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