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Rising Media Stars provides community support and education for women of color who work in sports broadcasting or are starting a career in the field.
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For 20 years, @lachinarobinson has stayed committed to making women’s sports seen, heard and valued.

When she entered sports media, she was told covering men’s sports would bring more money and recognition. She didn’t listen and stayed committed to women’s basketball anyway—back when press conference rooms often had only a handful of people in them.

Now, those rooms are packed.

Robinson’s work has grown beyond broadcasting. Through Rising Media Stars (@risingmediastars), she mentors women of color pursuing careers in sports media and emphasizes the importance of building relationships beyond the most visible names in the industry.

Through @therisewithlachina, she’s taking that mission even further, using lessons from women’s sports to instill confidence and foster career growth and personal development.

For Robinson, success isn’t about money or fame. It’s about impact, growing women’s basketball and creating space for more diverse voices.

Read the full story on LaChina Robinson’s journey at the link in bio. Follow @arenatalent for more.

#WomensSports #WomensBasketball #WNBA #WomenInSports  #SportsBusiness
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This summer was special 💕💘
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We all went into this World Cup expecting USA and WNBA heavy teams to dominate but we’ve collectively learned something after this group phase; WNBA Talent does not guarantee wins. 

THE first round of FIBA has wrapped and we’ve been cheering on USA (and our French Baddies too) but global players are showing up and out from all over the world. 

#fibawwc #teamusa #puertorico #wnba #global
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