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Roch Frey

@roachfree

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🌺 The Famous Underpants Run in Kona Hawaii! 🌺

It’s a tradition. And if you don’t know. Now you know.

We take an oath in the beginning to promise that we resist the temptation to wear “evil garments” (such as thongs, bun huggers, slugos, palm smugglers, banana hammocks, or speedos) outside of actual swimming or racing!

Over time it started as a funny and fun event. Now @ironmantri is raising money to help charities.

@i_tri_and_pass_gas and I enjoyed the 2.4 K run along with Sophie, @scottflathousephoto daughter!

Day #2, I clocked almost 25,000 steps!! Stay tuned for more events from Thursday and this morning 🏄‍♀️😍🌺

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I’m so grateful for the friends I have made from paddling and these guys @gloren1 @tmsrally @roachfree I have know from before @toa._.pere was born.
But we all share the same passion and excitement for each other when we are out in the deep blue paddling. @catalinaclassicpaddleboardrace

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Cup’s been full with friends and fam from all over coming to visit through the seasons🥹🤍➡️

👆🏾 chit chat ride and climb with Roch & Heather🚵🏻‍♀️

Sharon and Cliff’s first proper Boulder visit✅❤️

Boulder preview with Liv and Ryan (Liv’s first Boulder visit!!)🚵🏻‍♀️🍷🎉

Shenyue’s first time in Boulder/US!! 🇺🇸❤️🥹

Nikki becoming a shredder 🏂

Annual NYE countdown with my girls❤️🤪😳

Rocky Mountain National Park✅ for Yu on her 2nd Boulder visit❤️

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My serious endorphin addiction and love of endurance sports started in 1994 with a duathlon. I’ve spent 32 years chasing finish lines + PRs. Most of it before social media. I’ve managed all-women triathlon teams since 2005.

One thing no one tells you is that at some point things change. You lose the drive and will to suffer. Your body can’t handle the volume + intensity it used to. I’ve been fighting it, but my body keeps telling me “it’s time”.

I’m thankful for how much sport has given me. The highs, the lows, the friendships, the competition, the therapy during some dark times. The list goes on and on.

I am by no means going to stop running, swimming, skiing, riding, climbing mountains, hitting the gym or whatever else looks fun to me. I’ve just had to accept that I might have to do less of it than my 10-year younger self. Longevity is the new goal and I need to stop letting it bother me and to choose to live in the moment. Aging is not for the faint of heart, but I’m not quitting.

“Don’t cry because it’s over. Smile because it happened.”

I’d love to hear from you if you went through or are going through this transition.

📸 @timtadder

1994: I did my first triathlon. In a bikini.

1996-2004 : I was sponsored by Speedo and kept the bikini fit streak going.

I raced well over 100 triathlons spanning 20 years including Kona in ’98.

I thought after having my son Gavyn in 2002 I would stop racing triathlon. Turns out I kept it up another 12 years.

2009 : 70.3 World Champs I designed my own kit. It gave me style watts and I landed 8th in the world in my age group. I was sponsored by Zoot Sports.

2005-2008 : I managed my first all-women’s triathlon team for Her Sports + Fitness magazine.

2010 : I founded Betty Designs. It was a life-changing + challenging year for me personally, but made for a great year for racing.

2010-2014 : I ran the Nytro Women’s Triathlon Team out of that famous triathlon shop in Encinitas, California.

Running was always my favorite discipline of the 3 sports.

2014 : I did my last triathlon in Solana Beach wearing my first Betty Designs one piece trisuit.

2014 : I started the Betty Squad Racing Team.

2014–2015 : Matt and I

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The 19th Annual Seaside Slide!

What an Epic Day!!!

Perfect course conditions, sold out race with paddlers from all over SoCal, frothing groms in a sprint race, rad beach cleanup, fun awards + afterparty! So stoked to be part of this special paddling community 🙏🏽🤙🏽

Thanks to all the sponsors that believed in us bringing back the race @robmachadofoundation @rob_machado @breakerscbg @surftechusa @northcountypaddlers @h2o_audio @surfride @barkboards @hammersandlegends @forteholistictherapies @staycovered @dingkingsurfboardrepair

And the crew that made it happen @donaldmiralle @tmsrally @dllourens @brcastile @mikes_twistedearth @roachfree @chuckglynn @lem_girl @inskeep_design @lccswimanddive

Already looking forward to the 20th Annual next year!!!

📸 @seanhaffey999 @davepricephotography @ericarnoldvisuals @buckinghamwally

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Afterparty & Awards for the 2026 Seaside Slide will be hosted at surfing legend Benji Weatherly’s Bar & Restaurant Breakers @breakerscbg in the heart of Encinitas for delicious Hawaiian style grinds & drinks, as well as a Paddler Only Raffle with swag from our amazing sponsors. The name of the overall winner will be added to the beautiful perpetual trophy that is displayed above the bar there… Mark your calendar for May 2nd it’s gonna be epic!

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Storm watch 2025 in San Diego!
Merry Christmas & Happy Holidays from our family to yours!!!

🎄🎁🎅🏽❤️

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Its the time of the year when the memories of past @molokai2oahu start to pop up, how fast does time fly by. I feel so fortunate to have been able to do this since 2003 with my family, friends and meet ton of new ones along the way

@surfride @oakley @h2o_audio #ncp #northcountypaddlers @barkboards

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Happy Canada 🇨🇦 Day‼️
#canadaday

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Beautiful convergence on an Endless Summer day, no coincidence that the 30th Annual Waterman’s Challenge Swamis 2 Windansea finish line coincided with the Paddle Out and Celebration of Life of legendary surfer and shaper Mike Hynson today. 🙏🏽🌈🤙🏽
Aloha @mikehynsonsurfboards #mikehynson #watermanschallenge

📷 photos:
@donaldmiralle 1, 14, 19, 20
@jackspitser 2-10, 13, 15-18
@kcalfredphoto 11, 12

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Happy Flag Day Canada 🇨🇦
#notthe51ststate
#truenorthstrongandfree

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Trip of a lifetime! Kitzbuhel Austria!!🇦🇹

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