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There was a time when children's television was the Canadian industry's most successful export, but the industry has collapsed,” said Christina Jennings, Shaftesbury's Chairman and President. “Our announcement today to support both Rocket Fund Canada and helping to greenlight several kids' projects, is an urgent call to action.”

Agnes Augustin, Rocket Fund Canada President & CEO, said “Shaftesbury is demonstrating the kind of leadership our sector needs through its support for children's programming through its CMF Distributor Envelope and its generous contribution to Rocket Fund's operations,”.
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