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I was so excited to work with a great group of professionals to create a set of cookies that honored this amazing new park. The Veterans Memorial Park will be Carlsbad’s largest community park and the city’s first dedicated space to honor the service and sacrifice of our nation’s veterans. @carlsbadcagov @carlsbadchamber @rocksparkpr

#veteransmemorialpark #customcookies #carlsbadchamberofcommerce #carlsbad #northcountysd

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CAPIO 2026 💚 Sunshine and good company.
@rmg.communications
@rocksparkpr
@melodyhendrickson

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⚡Research ⚡ Planning ⚡ Implementation ⚡ Evaluation ⚡

Most of us learned RPIE at some point. But most of us also juggle rapid-fire requests, tight deadlines, leadership pivots, and “quick favor” or “small tweak” emails.

When that happens, planning gets compressed, research gets skipped, and evaluation becomes an afterthought. Suddenly, it’s harder to explain why we chose a tactic, defend a budget, or prove what worked.

CAPIO is bringing RPIE back into the room! ⚡ Our new in-person RPIE Strategic Planning Training Series are not academic exercises, but practical decision-making tools for real-world public-sector communications. Participants will work through realistic public-sector scenarios and practice building clear, defensible communication plans that can be confidently explained to leadership, colleagues, and the communities they serve.

On March 5 in Escondido, experienced practitioners will walk through how to:
✳️ Use research intentionally to inform decisions, not justify them after the fact
✳️ Distinguish clearly between objectives, strategy, and tactics
✳️ Write SMART objectives that define what success looks like
✳️ Develop strategy as an approach, not a list of activities
✳️ Select tactics that align with strategy and available resources
✳️ Evaluate effectiveness in realistic, defensible ways
✳️ Apply RPIE thinking to everyday requests, prioritization, and leadership conversations

Join us at the City of Escondido Police & Fire HQ Community Room at 1163 North Centre City Parkway from 9 a.m. to 5 p.m. Lunch and light refreshments are included. Register now at www.capio.org/event/rpie-strategic-planning-training

Central and Northern California opportunities will follow this Southern California workshop. Visit capio.org/calendar to learn more.

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A strong PR plan doesn’t just sound good, it turns strategy into measurable impact.

Join Robin Rockey, APR, CEO of @rocksparkpr as she walks through how to create a strategic PR plan designed to generate results you can actually measure February through at 2:45.

One day and full conference passes are still available! You can register via the link in our bio!

#wdc2026 #2026wdc #prplan #strategiesandtactics

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“The Accreditation in Public Relations credential instantly communicates professionalism, a commitment to ethics and a deep knowledge of the practice of effective public relations.”

Robin Rockey, APR, CEO of RockSpark Communications + Marketing, is not only accredited, but she’s been vital in helping grow the program.

“Serving on the CAPIO Board as Education & Development Chair and Universal Accreditation Board Chair has been a career highlight for me. It’s been an honor to help CAPIO grow to a record 1,200 members and guide California communicators to learn and develop through our world-class educational offerings. With the partnership of the Board of Directors and our members during my service, we saw a 56% increase in CAPIO members holding the APR credential,” said Robin.

Thank you to Robin for her leadership in our profession, contributions to our board, and for her encouragement to CAPIO members to pursue their APR and enhance their skills.

The APR demonstrates your expertise, ethics, and strategic skills, setting you apart as a public relations and communications leader.

Join Robin and other APRs - learn more at capio.org/apr.

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🌟 April is #APRMonth—perfect timing to take the next step in your communications career. Are you ready? 🌟

Join us for a webinar that covers what Accreditation in Public Relations is, how it can help you develop a strategic communications mindset, and how you can start your own APR journey.

Christine Brainerd, MPA, APR, Robin Rockey, APR, Jennifer Garnett, APR, Katie Combs Prichard, APR, Patrice Smith, APR, and Brie Anne Coleman, APR will explain how the three letters “APR” sets you apart from your peers, the key steps to earning the credential and share their recent experience earning their APR, with tips to jump start your own Accreditation journey as a government communicator or public relations professional.

Date: April 23
Time: 11 a.m. to noon
Cost: CAPIO members and nonmembers: Free

Register now: capio.org/webinar/earn-your-apr-2025-everything-you-need-know-start-now

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Talking all things professional development and such with this stellar crew at last week’s CAPIO conference. ✨

#rmgmagic #wearecapio #accreditationinpublicrelations #mentorship #publicspeaking #pr #publicrelations #localgov

@californiacommunicator

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It was an honor to help kick off the #CAPIO24 Annual Conference by hosting attendees for a behind-the-scenes tour of our Palm Desert Wastewater Reclamation Plant - 10 and Groundwater Replenishment Ponds. While visiting the area for the conference, Communications professionals from across the California public sector were able to get a first hand look at some of our water management operations and learn about the rich water history the Coachella Valley proudly holds. 💦🌟🚐

#infrastructureweek #wearecapio #coachellavalley

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#tbt Last month we celebrated two big CAPIO wins with our client the City of Folsom! Team RMG’s work on behalf of the city took home an award of distinction for the Folsom Saves branding campaign and an EPIC award for the website project (our team handled the copywriting portion). Thank you to our incredible RMG PR dream team who were part of these projects @degravepr @rocksparkpr @ashleyringger!

#rmgmagic #wearecapio #prdreamteam #drought2022 #cacities #calcities #publicrelations #communications #pr #govpr @californiacommunicator

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