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Event Business Strategist

@savetheeventindustry

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Helping event professionals build profitable and sustainable businesses.
Strategy | Systems | Community
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Sometimes, we are so focused on where we want to be that we don’t pay enough attention to what it will take to get there. I think about my journey building DWS Events. I was doing the work, solving problems, making money and enjoying the process of building something I loved. But I wasn’t paying enough attention to the business principles that would help me structure it properly. I had to learn that doing the work and building a business around the work are two different things. That’s part of the story behind Money on the Table. It’s one thing to have a skill. It’s another thing to understand how to build a sustainable business from that skill. So yes, have the vision…. Know your destination…. Set the targets. But don’t become so obsessed with the outcome that you neglect the process. If you’re on a journey right now, what part of the process do you think you need to pay more attention to? Fall in love with your process. The destination is just a consequence. Like, follow, save and share this with someone who needs the reminder. For my international audience, Abakaliki is the capital of Ebonyi state here in Nigeria 😉
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WE GLADLY WEAR THE CROWN; KING OF FIRSTDANCE A @eventsbysquire production Bride @morayooluwaa Content @jivena_shotit #morayoandeniola #decoratorsinlagos😘😍 #couplefirstdance #couplefirstdance💃🏼 #decoratorsinlagos😘😍
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Celebrating 80 years of God’s FAITHFULNESS A @luchiuniqueevents production Hall ambience by YoursTruly Screen @pinnacle_screen 360 booth @pinnaclebooth Content @ade.khem
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A @luchiuniqueevents production Screen & Light by WePinnacle 💕 Content @ade.khem
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It was the Association of Issuing Houses of Nigeria 30th Anniversary and trust Pinnacle Screen to come correct…. A @goldas_events production Decor @goldas_events Lighting @pinnacle_eventlighting Screen by YourTruly Content @jivena_shotit #AIHN #aihn30 #associationofissuinghouses #capitalmarkets
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We love inter tribal unioun💕 East meets West #onlyadaforkayo A @colletteevents production Decor by @universalhubevents Light & Sfx by WePinnacle Music @isegunjohnson Content @ade.khem #decoratorsinlagos😘😍 #eventlighting #plannersinnigeria
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🇳🇬 💕🇯🇲 #meetthebaileys A @thepartiersevents production Decor by @endeecreations Light and Sfx by WePinnacle💕 Content @jivena_shotit #decoratorsinlagos😘😍 #plannersinlagos #lightinginlagos #eventlighting
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Trying to explain the concept of an intimate wedding to a Nigerian mother. 🥲😂 #explore #eventplanner #relatable #weddings
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Here we go again with this Tuesday Tutorial Episode .. Sit back and learn, share and enjoy the post Being an Entrepreneur means putting in the work .. #tuesdaytutorial #businesstíps Being an Entrepreneur means putting in the work. You need to understand the stage your business is at and your focus in that stage. .. #entrepreneurship #entrepreneur Every business starts from an Idea stage .. This is where most of the thinking and planning is done on where to began .. #ideation Every business also starts from somewhere and the start up phase is that stage you begin to put into reality, what you have mapped out .. #startupbusinesses #businessowner A growing business sometimes can also be a struggling business as you are still finding your feet but that is why you need to understand what moves to make at the right time .. #growingbusiness Scaling is one most important aspect of every business .. This is where a lot of changes happens to position or reposition your business to its rightful target audience .. #howtoscaleyourbusiness #scalingabusiness At some point in your business, you need to expand, you can’t be a one man team nor struggling to fit your customers into a small space when you have increasing demand/capacity .. #businessexpansion You must look outside the service or product your are rendering/selling and start to think of how to create, produce or impact .. #innovation #innovationinbusiness As a business owner, you must have a retirement plan .. #retiredbusinessowners #retiree I close with this - Life is a process, so also is Business 👌 .. #businesstips #businessstrategies #beautycoach Here we go again with this Tuesday Tutorial Episode .. Sit back and learn, share and enjoy the post #tuesdaytutorial #tips #businesstips
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I really tried to watch My 30th Wedding like a normal person,but my event planner brain said NOPE. @bimboademoye ma are you sure you don’t own an event planning brand aside movie production?? 🤭🤭 I was watching Elamosi and taking mental notes. From how well put together she was on the job, to the way she communicated with her team, handled clients, stayed structured, paid attention to details and still kept her professionalism even when things got personal… I was watching as an event professional. One thing the movie reminded me of is that being an event planner is so much more than knowing how to plan a beautiful event. It’s also about leadership, communication, client management, structure, problem-solving, experience design, financial understanding and knowing how to run the BUSINESS behind the events. And honestly, this is one area I think we need to keep talking about as an industry. We need to keep learning. Whether you’re just starting out or you’ve been in the industry for years, there is always something new to learn, unlearn and improve on. This is also why I’m excited about @schoolofevents If you’re looking to upskill as an event professional, deepen your knowledge of the industry and understand not just the event side but also the business side of events, I definitely think you should check them out. And no, it’s not just for beginners. There are courses designed to help beginners, intermediate and advanced event professionals sharpen their skills and become better at what they do. Because I genuinely believe we need more event professionals who don’t just say: “I love events.” but can confidently say: “I understand events. I understand the business. And I know how to deliver.” So, if you’re in the events industry and you’re ready to take your knowledge up a notch… School of Events Africa is worth checking out. Now, back to the movie… Event professionals, what did YOU notice about Elamosi?
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SOMETHING BIG IS ABOUT TO HIT THE TABLE! The wait is over, and the conversation is about to get even more interesting! 📖 It’s time to unlock new perspectives, challenge your thinking, and have the money conversations that matter? MONEY ON THE TABLE is coming, and trust us, you don’t want to miss what’s ahead! 🔥 Pre-order is live. Come be part of a conversation that goes beyond money. Your seat at the table is waiting. Will you take it? See link in bio or Dm book🚀 #MoneyOnTheTable #PreOrderComingSoon #TheMoneyConversation #BookLaunch2026 MrsAdesuwa YourSeatAtThetable
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TOLANI 💕 JOHNSON A @banksblue_events production Decor by @banksblue_events Light & Sfx by WePinnacle 💕 Content @jivena_shotit #decoratorsinlagos😘😍 #plannersinlagos #lightinginlagos #eventlighting
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