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Sera

@seraholland

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🌸🌱 artist & designer 🌿🌺
Cape Town, South Africa

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What an incredible event at Strauss & Co today bringing together fashion, art, makeup and dazzling jewels! ✨💎

Our gallery space was transformed into an immersive backdrop for the iconic KLûK CGDT runway show, showcasing their spectacular new collection, Florescence, a beautiful celebration of femininity, detail and colour.

Guests enjoyed an intimate jewellery experience with exquisite pieces from Strauss & Co’s Luxury Jewellery Edition auctions, alongside a touch of glamour courtesy of the talented NARS make-up artists.

An incredibly exciting and immersive experience celebrating beauty and creativity, and a wonderful example of the power of collaboration bringing different creative worlds together to produce something truly extraordinary. ✨

A huge congratulations and thanks to the visionary @binagenovese @klukcgdt @strauss_and_co @straussjewellery @nars_artistry_sa @krone.world 💐

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A wall of blooms, they have sat wonderfully together and soon will continue their stories somewhere else.

A Promise of Scattered Seeds exhibition @studio50_gallery ends 25 October, so make sure to visit @imhofffarm soon 🌸

#ArtExhibition
#springexhibition
#art
#gallerywall

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We invite you to discover more of Sera Hollands' distinctive work - @seraholland

At its core, Sera’s practice examines how order and chaos can coexist within a single surface and what might emerge when emotion, instinct, and material curiosity take the lead.

Her paintings develop slowly layer by layer, as she tests the limits of paint as both a physical substance and a visual language.

Showing until 25 October @studio50_gallery
Imhoff Farm - Kommetjie

📸 credit, many thanks @___thefourth___

#seraholland
#SouthAfricanArt
#southafricanartist
#contemporaryart
#art

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"Flourish" by @seraholland

Currently on show @studio50_gallery for our Spring Exhibition- A Promise of Scattered Seeds @imhofffarm

Link in Studio50 Gallery Bio to view catalogue of available works.

#OilOnCanvas
#oilpainting
#ContemporaryArt
#abstractart
#seraholland

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Since I was in Stellenbosch yesterday anyhow to give my youngest a birthday hug, I decided to visit a few of the art exhibitions that are currently running in celebration of the @woordfees Festival.

At the townhall the artworks for the fifth annual Toyota Stellenbosch Word Festival online art auction is presented in collaboration with @strauss_and_co , whose specialists have selected works by both emerging and established artists. The aim of the auction is to encourage both new and experienced collectors to invest in art, expand the market, and improve access to the work of leading local artists.

At the Voorgelegen Museum there’s2 exhibitions. @ceramicmatters @freda.theron @hanlehill @janetormond_art @jacquestheron and @michaelchandlerceramics have the multidisciplinary exhibiexhibition ‘Die Blou Argief’ on that explores the fragile beauty of South Africa’s underwater ecosystems.
Lily Maas, Ros Koch and Stephen J Quirke explore landscapes, rivers, mountains and trees in ‘Rhythms of Nature’.

NB: If you click on the individual pictures you can see the names of the artists.

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TOYOTA STELLENBOSCH WOORDFEES BENEFIT AUCTION @strauss_and_co

Viewing is open from 3 - 11 October 10:00 - 17:00.
Bidding opens online from Wednesday, 23 September with the live auction taking place on Saturday, 10 October 2026 from 11:00 at the Stellenbosch Town Hall.

www.straussart.co.za for lot details

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SEED IV

A gathering of Southern African artistic voices.

Curated by @saffca2015 , SEED IV brings together 60 artworks by 60 Southern African artists, with works presented through a public viewing and online auction.

PUBLIC VIEWING
Wednesday , 14 October 2026
11:00–16:00
Villa Arcadia
22 Oxford Road, Parktown, Johannesburg

Artists currently featured include:

@williamkentridgestudio · @bulumko.mbete · @ayolagoxo · @chrisel_attewell · @danhalter · @seraholland · @lenahugoartist · @turiya_magadlela · @mfundomthiyane_sa · @93lmss · @chris_soal · @mankebeseakgoe · @bambolwami2 · @diane.victor · @lindo_zwane_artist · Samuel Zwarathle · @sthembiso.zwane

And there is more to come.

Numerous works will also be presented in the SEED IV online auction from 23–26 October 2026.

Our sincere gratitude to the artists and galleries for their generosity and participation in SEED IV, and to Hollard for hosting us at Villa Arcadia.

We look forward to welcoming you.

#SEEDIV #SouthernAfricanArt #ContemporaryAfricanArt #JohannesburgArt

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What are you doing this weekend?

If you haven't visited A Promise of Scattered Seeds, this weekend is a perfect time to do so!

@studio50_gallery is located @imhofffarm in our beautiful coastal town, Kommetjie.

Open 10 until 4 pm on Saturday & Sunday!

Pop in for a photo with the blooms 🌸🌸🌸

@kimblack_art
@seraholland
@annelie_ceramics
@janetormond_art
@carinmakes

#springexhibition
#flowers
#artexhibition

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AVA 100 | Building Common Space for Artists

Rather than adhering to a single, overarching theme, our 2026 Members Exhibition unfolds in distinct chapters across our five gallery spaces — offering a rich variety of forms, media, and perspectives from artists at all career stages.

In our Front Gallery, materiality and abstraction enter into a dynamic conversation. The works on view reframe familiar textures and push the boundaries of traditional abstraction, contributing to a vital dialogue surrounding material practices across the continent today.

On view until 08.10.26

To view the catalogue see the link in our bio.

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Flourish by @seraholland
A wonderful array of hues, reminding us of a time when things flourish, blue skies, warm sun, new green shoots, and pops of spring colour.

Catalogue in bio for more information on this piece and others in our current exhibition "A Promise of Scattered Seeds" on until late October @studio50_gallery

#OilOnCanvas
#oilpainting
#ContemporaryArt
#SouthAfricanArt

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Sera Holland
'Efflorescence'
Oil on board
21 x15 x 4cm
Lot 013

Sera Holland (b. 1981, Johannesburg) is an artist based in Cape Town. She studied graphic design prior to moving to Dublin, and later returned home to start and run her own textile design business before transitioning into painting and ceramics full time. Sera has participated in various exhibitions with galleries across South Africa and abroad. Her paintings develop slowly layer by layer, as she tests the limits of paint as both a physical substance and a visual language.

𝗧𝗼 𝗕𝗶𝗱: 𝗛𝗲𝗮𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗕𝗜𝗢 & 𝘀𝗲𝗹𝗲𝗰𝘁 ‘𝗔𝗿𝘁 𝗔𝘂𝗰𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲 – 𝗣𝗹𝗮𝗰𝗲 𝘆𝗼𝘂𝗿 𝗯𝗶𝗱’ (Lot 013)

New to BidPro? Sign up, then register for this auction. It’s as simple as that!

🌍Worldwide shipping available.

Each artwork and experience has been generously donated by talented artists from Cape Town and beyond, as well as generous companies who believe in creating a kinder world for dogs and cats in need.
By supporting the auction, you’re not just purchasing something amazing, you’re actively helping us change lives. Every bid directly supports the rescue, rehabilitation, rehoming and sterilisations of dogs and cats.

𝗧𝗼 𝗯𝗿𝗼𝘄𝘀𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗮𝘁𝗮𝗹𝗼𝗴𝘂𝗲, 𝗵𝗲𝗮𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗕𝗜𝗢 & 𝘀𝗲𝗹𝗲𝗰𝘁 ‘𝗔𝗿𝘁 𝗔𝘂𝗰𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲 – 𝗩𝗶𝗲𝘄 𝗰𝗮𝘁𝗮𝗹𝗼𝗴𝘂𝗲’

If you are unable to support the auction but would like to contribute, please consider donating towards our lifesaving work. You can donate via the link in our BIO ‘Donate Options’

For any enquiries, please email fundraising@africantails.co.za

A heartfelt thank you to all the artists and companies who have stepped forward in support, we are truly grateful.

#SeraHolland #AfricanTails #ArtForAnimals #CharityAuction #Artists #SupportAnimalRescue #BidPro #SupportAnimalWelfare #OnlineArtAuction #ArtAuction #Art

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