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@situationinteractive

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An award-winning agency built for live entertainment brands and championing the power of shared experiences around the world.
📍: NYC | London

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You ain’t never had a friend like me!

Sherri Shepherd joins @aladdin on Broadway tonight!

📸📸📸
Evan Zimmerman for MurphyMade

Photo Assist @tylergust10 @sequoyah.nyc

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Emmy nominated team takes over the NY Emmy’s! Sadly we did not take home the statue- but we had a great time! Thanks to @situationinteractive and @disneytheatricals_ for the Broadway magic!
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#emmy #emmyawards #disney #situationgroup

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Director, Co-author, & Captain, @tyeblue1’s speech at the final performance of #TITANIQUE on Broadway. 💙🚢🥹

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I’m everything I am, because you lurved me. 💙 #TITANIQUE

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And just like that… my BTU summer comes to an end. ❤️🗽🎭

When I first arrived in New York, I knew I was coming here to learn about Broadway marketing. I didn’t know just how much this experience would teach me about theatre, storytelling, community, and myself.

Over these past two months, I had the opportunity to work with an incredible team at @situationinteractive, learn from some of the brightest people in the industry, see 20+ Broadway and Off-Broadway shows, meet artists who inspired me, build friendships with an amazing cohort, and experience the theatre industry from a completely different perspective.

I got to meet my mentor, @thenormlewis, who not only became someone I could learn from, but someone who genuinely invested in my journey as an artist. I met incredible performers and creatives, went backstage, made connections I never expected to make, and had conversations that I’ll carry with me for years to come.

And perhaps most importantly, I got to bring Shadows and Sunshine into the conversation. What started as an idea I had years ago has become a project I can now see with new eyes, not just as a writer, but as a marketer, producer, and storyteller. This summer reminded me that the stories we create deserve to be seen, and that sometimes the first step toward a dream is simply believing that it can happen.

To my BTU Rise Cohort 5 family: thank you for making this summer unforgettable. I came to New York as an intern, but I’m leaving with friendships, mentors, memories, and a renewed sense of purpose.

And to @blacktheatreunited, Situation Group, and everyone who invested their time and knowledge in us, thank you. Thank you for opening doors, creating opportunities, and reminding us that there is a place for our voices in this industry.

This isn’t goodbye to New York.
It’s not goodbye to Broadway.
And it definitely isn’t goodbye to the dream.

It’s just the beginning. ☀️

BTU Rise Cohort 5 — Summer 2026.
We rose. We learned. We created. And we’re just getting started. ❤️🎭

#blacktheatreunited #broadway #summerintern #nyc

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Everyone deserves a chance to ….. stand on the iconic Gershwin Theatre stage under Oswald, the dragon …. And fly, of course 😉🩷💚 🐉

It’s been incredible working with my friends at @situationinteractive on Wicked the Musical! Nothing like seeing it live in NYC on Broadway!! ✨🎭🗽

#Wicked #GershwinTheatre #WickedBroadway #Broadway

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Congratulations to Kenn Lubin on receiving the 2026 Tony Honor for Excellence in the Theatre. 🎭 👏🏻🍾

For decades, Kenn Lubin has been one of the creative forces behind the visual magic of Broadway. His work has transformed theater facades into iconic landmarks, helping create the first impression that welcomes audiences before the curtain ever rises. His imagination, attention to detail, and commitment to excellence have helped define the Broadway experience for generations.

We have had the privilege of working alongside Kenn on countless projects over the years. Through every challenge, design review, fabrication meeting, and installation, he has been far more than a collaborator. He has been a trusted friend of AMA, a mentor to many of our team members, and a source of inspiration for everyone fortunate enough to work with him.

Kenn has always possessed a rare ability to see what others cannot yet envision and then bring together the people, talent, and craftsmanship needed to make it a reality. Many of Broadway’s most memorable marquees, facades, and theatrical experiences bear his fingerprints, including the iconic Genie’s Lamp for Aladdin, one of many projects we were proud to help bring to life.

While this Tony Honor recognizes a lifetime of extraordinary contributions to the theatre industry, we also celebrate the person behind the accomplishments—a generous professional, a creative partner, and a friend who has made a lasting impact on our company and the people who work here.

Congratulations, Kenn, from the entire AMA Electric Sign Company. Thank you for your friendship, your vision, and for helping Broadway—and all of us who have worked alongside you—shine a little brighter. ✨

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Gah-Gah-Gah! 🎶 What do you sayyyyy 🎶 seeing this exclusive peek at “Taking Chances” from Broadway’s TITANÍQUE?! The musical comedy is up for four Tony Awards this Sunday.

Watch the cast including Marla Mindelle, Constantine Rousouli, Jim Parsons, Layton Williams & company singing & dancing to the Celine Dion hit direct from Broadway!

Find tickets now on Broadway.com ⚓️

#titanique #broadway #musical #singer #singing

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Our excitement has us going OVERBOARD! Passing the wheel and our congrats on opening to @titaniquemusical from all your mates at BOND.💙🚢 #passthephone

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7 years ago I was lucky enough to get the call to board this ship of dreams and it has been the biggest joy ever to lead the marketing of this show from scratch. From 1 pandemic virtual concert, to a scrappy production in the basement of a supermarket, to a kooky krazy 3 years off-Broadway, to an Olivier-award winning production in London, to tonight when we open on the biggest stage of all…Broadway. Thank you to the greatest team @situationinteractive and of course to our fearless leader @evarprice, our very own Victor Garber. We’ll never let go!

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You finally get invited to the table. How do you find the utensils to eat?

At TxB: Remixed, I had the chance to follow up on Sammy Lopez’s talk on “The Power of the Invitation” and explore what comes next.

Grateful to be part of the conversation shaping what Broadway can become.

#Broadway #Theatre #CreativeProducing #ArtsLeadership

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