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Situation

@situationinteractive

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An award-winning agency built for live entertainment brands and championing the power of shared experiences around the world
📍NYC
📍London @situationuk

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With 20 plus years of award-winning work, we offer full marketing and creative services for live entertainment, attractions, theater, sports, arts and culture institutions, and more. by @situationinteractive

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3 years ago

Our motto since day one… by @situationinteractive

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3 years ago

The rhythm of the Pride Lands. The heart of New York City. We’re thrilled to spotlight our recent work on Disney’s THE LION KING, in collaboration with @theseasonnyc. Check it out in the wild! 🦁

Photography for @thelionking by @murphymade Matt Murphy and Evan Zimmerman taken in New York, New York by @situationinteractive

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5 days ago

Why the future of Broadway fandom relies less on marketing controlling the narrative and more on equipping fans to spread it.

Read more from @_chadburris for the @broadwaynews:
“In 2004, I watched the “Wicked” Tony Awards performance on television, and it changed my life. I didn’t know much about the show, but after watching that, I used money I had saved from babysitting to buy the cast album. Growing up in a small Arkansas town with no proximity to Broadway, that television appearance made me beg my mom to drive four hours to see the tour. Back then, finding a show took initiative. Today, the show meets a kid right where they already live: on their feed. Traditionally, every campaign followed a structure comparable to what you see play out onstage: beginning, middle and end. But almost nobody experiences content from a show in that order anymore. The algorithm pushes out what’s relevant today, regardless of what the linear campaign is doing. A clip from tech or a curtain call may be the first thing an audience member sees before they even know the show’s premise. Studies show that over 40 percent of fans report buying live-event tickets after first discovering content on social feeds. While sales are, of course, always top of mind, we are trying to create content compelling enough to spark intent. Broadway marketers have to stop fighting for control of this traditional timeline and, instead, continue developing different entry points that generate real excitement. That 15-second clip has one job: Make someone curious enough to start digging until they end up in a seat. By the time a show officially launches, the audience may already be three conversations ahead of the campaign.” by @situationinteractive

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7 days ago

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16 days ago

Congratulations to our client @titaniquemusical on an iconique run on Broadway! 💙 taken in St James Theatre by @situationinteractive

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17 days ago

960 million views. 33 million engagements. 💥 That’s what happens when you put the best social team behind the screens. Happy #SocialMediaManagerDay to the team bringing live experiences to life on social every single day! Swipe to see some of our top-performing client work. 👉📱 by @situationinteractive

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20 days ago

Cue the confetti: We’re officially NEW YORK EMMY NOMINATED! 🎉
Our work on the commercial for Disney’s Aladdin, "Broadway Magic Just a Wish Away," scored a New York Creative Arts Emmy® nod. Beyond proud of our team and so grateful for our collaboration with our partners at Disney Theatrical Group to bring the magic to life. ✨
Drop a 🧞‍♂️ in the comments to help us celebrate! by @situationinteractive

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a month ago

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a month ago

We hosted our 2nd Annual Intern Summit last week, bringing together 50 interns from over 30 companies for a day of profressional development! We dove into transferrable skills, building resumés, networking tips, and more. Thanks to all the presenters and panelists who shared their expertise and made the day insightful and impactful!

#Interns #Impact #CareerReadiness #CareerDevelopment #NewTalent by @situationinteractive

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2 months ago

What if a day at the beach, a Broadway show, or a ballgame could be part of a family's care plan?

On the latest episode of Fandom Unpacked, Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation @jajforg, shares how meaningful experiences can help families facing late-stage cancer spend precious time together and create memories that last.

It's a powerful conversation about family, resilience, and the impact experiences can have far beyond entertainment.

Link in bio to listen. by @situationinteractive

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3 months ago

Watching a story is one thing. Stepping inside it is another.

From Monopoly Lifesized to The Paddington Bear™ Experience, immersive entertainment is giving audiences a chance to do more than just watch—they get to participate.

On the latest episode of Fandom Unpacked, David Hutchinson, CEO of @pathentsgroup, joins us to discuss how audience agency, interactive storytelling, and familiar IP are reshaping live experiences.

Link in bio to listen. @davey_uk by @situationinteractive

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4 months ago