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Matt

@solstice_lures

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Matty, plug builder, surfcaster. My plugs are not built to order, I do batches of 30-50 at a time.

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I think breaking a personal best is something we all strive for. Year after year it becomes less likely. Each PB breaking an even smaller margin of the last. Breaking it twice in an hour isn’t something I would have dreamt about. I’ve said many times, the very biggest fish hunt in small groups but spook after one gets hooked. What an amazing night to have popped off 2 personal bests back to back on local plug makers products. Alone in the dark. Wood is good.

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Another @solstice_lures drop is now live on the marketplace! These won’t last long so check them out while you can!

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Check out the @solstice_lures restock on AM as well as a number of other new listings!

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Final Day of Bidding 🚨 There are just hours left in the New Year Charity Auction for Project Healing Waters. Our 5 auction lots have received numerous bids and it’s only going to heat up in the final hours. It’s the perfect time to get in on the action!

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Our auction in support of Project Healing Waters is now live! Hit the link in our bio to see dozens of lures and flies up for auction!

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One of the bundles being auctioned off in support of Project Healing Waters. Auctions go live this Thursday at 12pm EST

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The lures on AM are made in workshops, not factories.
Built by anglers, for anglers.
Browse Angler’s Marketplace to see what our community of makers is building today.

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Hand-built lures still power the Northeast fishery. See more builders, more craftsmanship, and more gear — all on Angler’s Marketplace.

#plugbuilding #anglersmarketplace #401plugs

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Every great striper plug starts like this — a block of wood meeting a steady hand.
This craft built the Northeast fishery, and it’s still alive today in small shops and garages where builders like 401 Plugs shape every lure with purpose.

On Angler’s Marketplace, you’ll find the makers who carry this tradition forward — one turn of the lathe at a time.

Support the craft. Support the community.
This is where handmade still matters.

#plugbuilding #handmadelures #luremaking #surfcasting #madeinamerica

#plugbuilding #handmadelures #luremaking #surfcasting #madeinamerica

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The century-long pursuit of striped bass has forced anglers to innovate, adapt, and create with their own hands.

From Maine to the Mid-Atlantic, the fishery itself shaped the craft. Striped bass have always demanded a level of respect from the people who chase them with artificial lures. Anglers who wanted consistent success had to figure it out on their own terms — and that meant building.

In an era of convenience and mass-production, plug makers keep operating the old way — one piece of wood at a time, hand-turned, sanded, sealed, and painted. Not because it’s easy, but because it’s right.

Angler’s Marketplace is a platform that supports this tradition by making it easier than ever for anglers to buy from the makers that make our industry so unique. You can read more about the story of Northeast Plug Building on our Angler’s Journal Blog.

#PlugBuilding #WoodenPlugs #CustomPlugs #HandmadeLures #Surfcasting #Stripedbass #Stripers

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Will from 401 Plugs sanding down what will become his standby South County Swimmer. Before a plug ever hits the water, it lives here on the lathe, in the hands of a builder who had spent years refining his craft.

The art of plug building is at the core of our community of makers here at Angler’s Marketplace. It’s a craft born in the Northeast, kept alive by builders who turn raw blocks of wood into the lures that define our fishery. Every swimmer, pencil, and darter starts with moments like this: someone leaning over the lathe, shaping something that will one day swim through the ocean on the hunt for striped bass.

#PlugBuilding #WoodenPlugs #CustomPlugs #HandmadeLures #LatheWork #401plugs #CraftedNotMassProduced #AnglersMarketplace
#StriperFishing #NortheastSurfcasting #RIFishing
#NewEnglandFishing #Fishing

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In a world of technology and mass production, surfcasting is one of the few styles of fishing that still feels raw — standing alone under the stars, waves crashing at your feet, throwing wood and metal into the dark. The lures we use in this fishery are just as unique, handmade by craftsmen that have surely spent more time in the surf than you have.

At Angler’s Marketplace, we’re here to honor that craftsmanship and give it a home — built by anglers, for anglers.

#anglersmarketplace #surfcasting #stripedbass #eastcoast #customplugs #striper #fishing #northeast #saltwaterfishing #saltwater

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