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Sophia Panych

@spanych

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content director @allure
Proud Ukrainian American 🇺🇦

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38 last week 😬🤍…the last few months have been special! Lisbon, New York, time with family, my husband, my babies, and a Sephora bag on the manifesting list. ✨ Looking forward to my biggest year ever…the Figma board and I are ready ☺️

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What a beautiful day with Allure and Amazon Beauty! ⭐️ I loved sharing my tips with women who love our products and want to learn more about using them—including our Allure Best of Beauty winners: Archibrow this year, Brow Freeze Gel last year, and Volumizing Tinted Brow Gel the year before. Three years of beautiful brows and so much to celebrate! 🤍 #anastasiabeverlyhills ⭐️❤️👑

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Allure's Best of Beauty Awards just turned 30 ❤️ In celebrating this milestone, our content director Sophia Panych (@spanych) is revisiting the history of Best of Beauty. Keep watching to hear just how Best of Beauty evolved over the last three decades, and tap the link in bio to read the full history.

#AllureBestofBeauty #BestofBeauty

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October is upon us, the temperatures have dropped, baths are being drawn, and our fall candle collections are officially growing 🍂 From @cecred’s new oud-scented launch to @labonnebrosse’s luxurious new body brush and smoothing @olay skin treatments, these are the little luxuries our editors are reaching for as the days get cooler and the nights get cozier. Swipe to see everything that should be on your fall beauty wish list 🕯️

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Celebrating ‘Blush’ by @phaidonpress not too long ago at my favourite east London bookshop @studionocturne_ . To all those who came 🌹🌹🌹 and special hugs to @spanych for flipping the spotlight on the writer and @magyareszter for always speaking the big truths 📢

One of the most exhaustive beauty books out there right now — a global, copious document on contemporary makeup artists around the world, and I’m so pleased to have played a small part in it 🌍📕 Blush book writer akanksha Kamath

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Some things are classics for a reason—they just work. A red lip and a fluttery lash? Always.

Beauty is having a mini moment, and I'm fully on board. I've spent years streamlining both my own makeup bag and my pro kit, decanting, depotting and editing down to the products that truly earn their place. After two decades working across runway, red carpet and on set, my edit is my expertise.

These are the minis I'm packing right now. I own the full sizes too—these are the repeat purchases that never let me down.

• @dalba_global White Truffle Serum Spray
• @maccosmeticsuki Mini MAC Macximal Silky Matte Lipstick
• @weledauk Travel Skin Food
• @westmanatelier Petite Face Trace Contour Stick
• @jonesroadbeauty Mini Miracle Balm
• @erborian_uk Mini CC Red Correct
• @larocheposay Anthelios travel sizes
• @narsissist Climax Mascara
• @kosas Mini Revealer Concealer

And I'll be wearing @vyraoworld travel sets so I can match my fragrance to my mood.

My makeup bag is minimal, with one indulgence: a beautiful velvet makeup bag gifted by @lisaeldridgemakeup. Functional can be beautiful—and now, you don't have to choose.

See carousel for images.

📸 @adam_peter 💄 @_georginagraham_

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WE FINALLY CELEBRATED THE BOOK!!!!

Special thanks to @studionocturne_ @phaidonpress and @spanych for a perfect evening of conversation, signings, immersing into this extraordinary global document on beauty — the first ever by Phaidon — spotlighting international makeup artists, including and not limited to, my nominations for absolutely deserving and brilliant Indian makeup artists highlighted in its pages 🤍🤍🤍✨💫

Massive congratulations to @magyareszter @makeupbrutalism of course — a dream conversation, now forever in print!

Thank you to all who came. We love you 🫶🏽

#beautybook #makeup #makeupartist #phaidon

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Tones of beauty 2026 Hi-lights

I hosted a panel called: Beauty, Media & Influence - The New Industry Landscape

Shout out to my panel speakers:

🎤 @keepitshanti
🎤 @sherry_ruparelia
🎤 @leannevilliers
🎤 @spanych

🎥 @flewidmarketing

#dionnesmith #tonesofbeauty #paneltalk #host

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Tones of beauty 2026

I hosted a panel called: Beauty, Media & Influence - The New Industry Landscape

My panel of speakers were fantastic and all handpicked by me and I’d like to acknowledge them:

🎤 @keepitshanti
🎤 @sherry_ruparelia
🎤 @leannevilliers
🎤 @spanych

Thank you so much for joining me on stage 💕

Thank you also to @byjoyadenuga for gifting my speakers your amazing brush sets each, it was definitely the highlight of their personal goody bags from me. 💫

A huge thank you to @daskafashion for generously gifting each of my speakers a beautiful dress. I can’t wait to see them all wearing them. 👗

Thank you to @tonesofbeautyuk also for our panels VIP goody bags and for my additional VIP box of goodness, can’t wait to get stuck in.

Let me not forget my @lolamaja you’re a rockstar, thanks for all the support and love you continue to show.

All in all we had a wonderful time ✨

📸 @markpaulldn

#dionnesmith #tonesofbeauty #paneltalk #host

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Join Akanksha Kamath (@kamathakanksha) & Eszter Magyar (@magyareszter; @makeupbrutalism), in conversation with Sophia Panych (@spanych) for the signing of Phaidon’s 𝘉𝘓𝘜𝘚𝘏: 𝘊𝘖𝘕𝘛𝘌𝘔𝘗𝘖𝘙𝘈𝘙𝘠 𝘔𝘈𝘒𝘌𝘜𝘗 𝘈𝘙𝘛𝘐𝘚𝘛𝘚.

The first global survey to celebrate bold, radical, and inspiring work of more than 75 international markup artists working today.

Akanksha Kamath & Eszter Magyar will be in conversation with Sophia Panych from 7pm.

Address:
Studio Nocturne
69a Southgate Road, N1 3JS
Thursday 2 July, 6–8:30pm

Expect drinks, signings and a short conversation on creativity, authenticity and the world of makeup and beauty today. Walk ins, no RSVP required ✨

#beauty #makeup #makeupartist Book signing London beauty book blush Phaidon

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Join us next week with Akanksha Kamath & Eszter Magyar for the signing of Phaidon’s 𝘉𝘓𝘜𝘚𝘏: 𝘊𝘖𝘕𝘛𝘌𝘔𝘗𝘖𝘙𝘈𝘙𝘠 𝘔𝘈𝘒𝘌𝘜𝘗 𝘈𝘙𝘛𝘐𝘚𝘛𝘚.

The first global survey to celebrate bold, radical, and inspiring work of more than 75 international markup artists working today.

Akanksha Kamath & Eszter Magyar will be in conversation with Sophia Panych from 7pm.

With drinks by my favourites @weareghostlabs

Studio Nocturne
69a Southgate Road, N1 3JS
Thursday 2 July, 6–8:30pm

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It's International Picnic Day and we're throwing it back to our favourite kind of picnic 🌷 ⁠
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Swipe through our tulip field moments from April.⁠
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#bloomeffects #fieldtoformula #internationalpicnicday

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