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Ski 🎿~ Ride 🚲 ~ Live and love✌️
@cardiffsnowcraft @superioroptic @suunto @arvaequipment
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MOVEMENT OF THE PEOPLE 💜

Do you believe in unity or division? 
We believe that when enjoying any mountain it doesn’t matter if you have one board or two skis…. We are all here for the same reason!💯🤙👊🏼❤️ 

Thank you to @altaskiarea for helping us teach the old and the young that the mountain unites us all💪 and UNITY is inevitable in time. 

Be the change you want to see.  One day we will be able to ride this amazing mountain, together as one tribe united by snow.

This goes out to all those people that know deep down in their heart that’s excluding riders from enjoying the mountain is not the way. 

Much love to the community that respects each other and can let go of the silly wall that divides.  Thank you to @cardiffsnowcraft and all you #cardiffcrew compadres that have an open heart 💜. #unitedbysnow 

LOVE to know your thoughts.  It’s not about hate, it’s about acceptance👁️
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Want to ski/ride for the brand? Now’s your chance.

We are looking for 3 new ambassadors to join the core crew that tests our gear in real conditions, shares the stoke, and helps chart the course on where Superior goes next. 

Application is in the linktree in our bio, deadline to submit is 1/20

New ambassadors will be announced 1/26/2026

Good luck!

#dontblink #skiing #brandambassador
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Not many skiers have logged more time in the skin track than Wasatch-based backcountry skier and avalanche forecaster Mark White. Year after year, he disappears into the mountains, painting his signature turns on canvases most will never step foot on. And when you see those lines from afar—you just know they’re Mark’s.

Beyond chasing deep days, Mark delivers invaluable avalanche observations to his community and the UAC, helping keep the backcountry a little safer for all of us.

In his pack every morning: a pair of Bushnell binos, helping him get a closer look at avy debris, cornices, wind effect, and every subtle detail that matters in the mountains.

Thanks for taking us along for the ride, Mark. Keep being an inspiration.

#bushnelloutdoors 
#bushnell
#avalanches
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