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A successful social media hook shatters that pattern with an unusual sound, a surprising visual or a bold, curiosity-piquing statement, notes Petra Smith (@squirrelsbearsslovakia), founder and CEO of Squirrels&Bears (@squirrelsandbears). “But stopping the scroll is just winning the first few seconds,” she adds. “The real challenge is winning the next minute and earning the right to be remembered tomorrow. Relying only on hooks is like shouting in a crowded room. People will turn their heads, but they won't necessarily listen to what you have to say or care who you are.”

As such, Smith observes that while the hook may get the first glance, what happens next “determines if you build a loyal community or just become part of the digital noise.”

“The initial engagement is driven by immediate gratification, such as a dopamine hit from the novelty or humour,” she continues. “But because the interaction required nothing from the viewer, it creates no lasting bond.”

🔗 Head to the link in our bio to read Smith’s insights on why she believes the initial interaction should actually be simple. “People may come for the content, but they stay for the connection,” she adds. “Foster a sense of belonging and facilitate discussions that allow audience members to interact with each other.”

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We have launched our Christmas Appeal 2024 - an urgent call to provide essential support for care leavers who face stepping into adulthood entirely alone and largely unsupported.

The urgency of this issue is clear. Recent government statistics reveal that more than one in ten care leavers aged 18 to 20 experience homelessness in the UK, while thousands lose access to stable housing, education, or financial assistance.

Turning 18 should be a moment of excitement and opportunity, but for thousands of young care leavers across the UK, it marks the start of adult life without a safety net.

Our appeal is a pro bono collaboration with London-based agency @squirrelsandbears 🫶

Through powerful video and social media content, plus advertising billboards in key locations thanks to @jcdecaux_uk, Squirrels & Bears crafted a campaign with authenticity at its centre - working closely with us to draw directly from the lived experiences of care leavers, ensuring that every message resonates deeply and truthfully.

Squirrels & Bears founder Petra Smith, commented:

“Our team’s vision was to invite the public to take a walk in care leavers’ shoes, shining a light on the contrasts between an 18 year old care leaver’s reality and that of non-care leaver of the same age”.

Coram CEO, Dr Carol Homden CBE added:

“With 12,000 young people set to leave care this year, Coram’s services have never been more vital. From advocacy and helplines to life skills training and housing support, Coram helps care leavers navigate the complexities of adulthood and ensures they have a real chance at success.
Coram’s mission is to provide every young person leaving care with the stability, safety, and opportunity they deserve. With your support, this Christmas can be the start of a brighter future for care leavers across the UK.”

This Christmas, stand by the side of care leavers and give them a future they can count on.
Visit the link in our bio to donate today.

A huge thank you to Squirrels & Bears and JCDecaux for their support this Christmas ❤️

#wearecoram #jcdecaux #squirrelsandbears #charity #childrenscharity #homelessness

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Squirrel on the hunt 🐿
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#naturfotografie_deutschland #featured_wildlife #eekhoorn #forest #eichhörnchen #nuts_about_wildlife #wildplanet #bbcearth #bella_shots #elegantanimals #animalelite #shots_of_animals #naturelovers #natgeodeutschland #wiewiórka #squirrel #superbowl52 #wildlifephotography #redsquirrel #wildlifeonearth #squirrellife #wildlifeplanet #superbowl #wildlife_shots #yourshotphotographer #canondeutschland #canon #canonr6 #eagles #chiefs

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#squirrel #nature #squirrels #squirrelsofinstagram #wildlife #eichh #animals #squirrellove #squirrellife #naturephotography #rnchen #wildlifephotography #nuts #animal #photography #redsquirrel #squirrelwatching #cute #about #squirrelsofig #squirrelphotography #animalphotography #love #squirrellover #squirrelwhisperer #squirrelfanworld #naturelovers #photooftheday #ilovesquirrels #squirrelfriends

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Scarlett squirrel. #19 #redsquirrel #alphiods #nftcommunity #like #follow #comment
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Red squirrels (Sciurus vulgaris) are known for their striking orange-red fur, but their colouration can in fact be quite variable; from wheaten through ginger to dark brown. Their fur can slightly change in winter which is also when their characteristic ear tufts develop.

—————————————————————— #tradingcards #digitalart #web3 #augmentedrealityart #Characterdesign #3D #2D

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Ms Tammam is an ethical designer and visionary for the House of Tammam. Her gradual rise in the fashion industry has been a story of heartbreak, redemption & realisation. It is through her lens that we learn that fashion is more than a commodity. What impact has the environment had on you and the way you view fashion?

See link in bio @kudos_online To watch the full video, go to the link down below 👇

https://youtu.be/erSVQyipCTY

#kudos #kudosstar #business #inspire #worth #crypto #NFT #mindfulness #believe #love #relationship #focus #celebrity #change #tammam

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You’ve seen quite a lot of my fitness journey here this year but in and amongst the bikini show and photoshoot hobbying I’ve been on a real journey in business too.

I’m currently reflecting on that journey and the whole turnaround of events since the C word landed; knocking me to the floor and throwing our business 6 feet under!

This year has welcomed more new clients, partners, and colleagues than I could have ever dreamed of having.
(Some of them pictured here) and upon some big reflection time, which the last 18 months prompted, I’ve made some pretty bold moves this last quarter in completely restructuring the business and saying a firm NO to the things that we don’t want so that we have the time and energy to say YES to the things that we do.

I used to think this choice was a luxury, reserved for those who earned their way to afford it… but I now know that is completely backwards thinking.

Because for as long as you are saying yes to the things that you don’t want just to get by… then that will attract more of the same over and over, and that is all that you will ever have time for.

For those of you that don’t run your own business, just have a think for a moment how that applies to your personal life…

Without time and energy one can’t find clarity - there’s simply no space for it - and so a busy fool (producing and attracting mediocrity and dissatisfaction) one will remain until they do something about it.

My takeaway this year is that quality matters over quantity.

And QUALITY is my word for 2022.

As of next year our business will no longer carry out services we instead provide experiences.
It’ll likely mean we work with less people, but by no means do less work, and in doing so everybody involved gets far more satisfaction and enjoyment.

And isn’t that what we’re all striving for?
More satisfaction and enjoyment in our lives?

So a little though for you this weekend 👇

💭 Which specific areas of your work and personal life could benefit from a refocus on quality and not quantity?

If you’re feeling bold enough to share then I think we’d all benefit from it in the comments below 👇

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🥳 Throwing back this Thursday to last Thursday…

I wasn’t going to celebrate at all - my family had a hard time getting me to agree to a family lunch on Sunday as I’ve got so much on and I’m bloody knackered… but then at the last minute I decided in for a penny, in for a pound! 😏
… and really, life is too short not to take ANY excuse to celebrate and surround yourself with the people you love!! 💜

Massive thanks to @abarchman8 for being the catalyst for this event 😉 and @maddoxclub for accommodating my ridiculously last minute idea with just a few days notice and looking after us so all so well and making it EPIC!

Also a HUMINGOUS shoutout to the amazing Adam for giving the cake a damn good entrance!! 💥👏🥳

Thank you to all my lovely friends and clients who came to celebrate with me… I love you dearly xxx

📍 @maddoxclub
🎂 @freddiescakeshop
📸 @9_s_a_m_ and @jutiarphoto

#throwbackthursday #birthdaygirl

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372: Anyone else have no idea that black squirrels were a thing?
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#squirrel #squirrelsofinstagram #blacksquirrel #animal #nature #animalphotography #photographer #naturephotography #calgary #park #centralpark #wildlife #beauty #weekend #cute #animals #nikon #cropsensor #fullframe #rodent #rodentsofinstagram #canada #yyc #calgaryalberta #alberta

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