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squish marshmallows®

@squishmarsh

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small-batch handcrafted marshmallows made in nyc
✨ custom and catering orders
👩‍🍳 woman owned @iamsprung
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🧁SAVE THE DATE!🧁 do you like dogs? do you like drinks? do you like desserts? if you like all or any of these things, mark your calendar for Saturday October 24th 3-6pm at Cowgirl Seahorse in NYC for an adoption event and fundraiser for @everylastonerescue!  i’m organizing the bake sale portion, so of course had to bring some of my incredible baker friends along! 100% proceeds from the bake sale will go to the rescue (where i foster and adopted my pup @semlavp). come grab treats from @hadleygolucky, @thepancakeprincess, @pollycooks, @littleredkitchen, @remy.brooklyn_ , @squishmarsh, and me, @iamsprung and if you purchase a ticket, you get a free drink and all proceeds go to the rescue! no need for a drink? no problem- the bake sale does not require any ticket, just come on by, while supplies last!  hope to see you there!
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My verdict, @squishmarsh marshmallows are not scary! I saw a video of another pup named Spud looking pretty concerned over a jet-puffed marshmallow, and had to see for myself if the kind of marshmallow matters. I’m a sciencey kinda gal (let’s go women in STEM)! Anyway, @spud.the.cryptid, I’m here to say, Squish Marshmallows aren’t scary like the other kind because they’re artisanal, and made with love (and fun flavors and colors)! I even chose to just admire it and not eat it, because, ya know, they’re mainly for humans (although not dangerous for pups). #toypoodle #marshmallowdog #squishmarsh #funnydogvideo #poodlesofnyc
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No business degree. No co-founder. No employee handbook when she started. What she DID have: a group chat of other small business owners figuring it out right alongside her. Tag the friend who’s basically your business’s group chat 👇 #ManagedChaosPodcast #SmallBusinessCommunity #FounderLife #ShopSmall #sprungonfood
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Two days before Christmas, her busiest week of the year, and her kitchen turned into a literal waterfall 🌊 Someone upstairs had a party, something got shoved in a toilet, and gravity did the rest. Welcome to owning a NYC storefront. Ever had a “we’re doing everything right and still getting punished for it” moment? Tell me in the comments. #ManagedChaosPodcast #SmallBusiness #NYCBusiness #FounderLife #RetailLife @iamsprung @squishmarsh
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“You didn’t fail. You just had to make a change.” 🎙️ If you’re sitting on a decision you’re scared will look like giving up, this one’s for you. Save this for the next time your brain tries to convince you that walking away means you lost. Watch the full episode with @iamsprung on Youtube or wherever you get your podcasts 🎧 #ManagedChaosPodcast #FounderMindset #SmallBusinessOwner #Pivot #BusinessAdvice @squishmarsh
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Back In #2016, A Lot Of Things Happened… - I Turned 30 - I Celebrated 1 Year Of “AdventuresOfAPE” - I Saw The Pic Of My Rainbow Bagel On A Bunch Of Websites - I Went To San Francisco For Vacation - I Went To Store Openings & Events - I Ate A Bunch Of Trendy Foods - I Reached 10K Followers The First Day Of The Year - At The Museum Of Ice Cream, I Ate The Berry Thing That Was Supposed To Make Sour Things Sweet But, It Didn’t Work For Me - I Went To The Duchess County Fair And On The Drive Back, A Deer Hit The Car And I Still Have PTSD, Peaking At The End Of Every August - I Met My Favorite American Idol Contestant A Few Times And Weirdly Found Food To Be Included In Like 99% Of The Photos We Took - I Had A Cupcake Making Birthday Party. It Was Hotter Than Hell Inside & Were A Lot Of Flies. My Contamination OCD Was Severely Triggered, So I “Couldn’t” Eat Any Of The Cupcakes I Ended Up Taking Home - My Whole Life I Was Allergic To Peanuts And Tree Nuts As Well As Some Other Food Allergies That Came And Went. In 2016, I Did Some Testing And Found Out I Grew Out Of The Tree Nut Allergy And Discovered A Whole New World Of Desserts I Could Eat! *Not All Events Are Reflected In The Photos Above* #adventuresofape #nycfoodie #dessertlover #foodiesofinstagram
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➡️ WE ASKED A FOUNDER: Tell us about a big operational decision you made. Tory Burch Fellow, pastry chef and founder of @squishmarsh Katherine Sprung shared the story of making the difficult decision to close her New York City storefront after five years. “Coming out of the pandemic, my biggest revenue streams were those were the ones with the best margins. Corporate gifting, special events, brand partnerships, and catering–all operationally streamlined and sustainable. And they could all easily operate without a storefront (which equals a lot of overhead).” For two-and-a-half years, she sold her creative marshmallows through Etsy, pop-up shops, local markets and wholesale. But she knew that to truly grow, she would need to have a store. “I don’t know if you’ve heard,” she joked, “but operating a commercial space in New York City isn’t cheap!” “I don’t regret opening a store, and I don’t regret closing it. It’s all been a part of the process! I had to think about what I saw the future of the business being. A lot of people and customers were really sad about the closure, but I wasn’t. The company wasn’t shutting down, it was just going to operate in a different way, one that made more sense for the business and myself. I’m proud of the fact that I had a shop for five years in New York. It came with lots of great moments and opportunities, but knowing when to pivot and do what’s in the best interest of the business is more important.” Thank you for sharing your story, Katherine—and reminding us that making bold decisions (and learning from them) is part of the process. #ToryBurchFellows
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Such a beautiful night at @violafloral in Santa Monica! We gathered with founders for a floral demo, marketing Q&A, and so many inspiring conversations. Grateful to everyone who joined and to our co-hosts @violafloral and @thefemalefoundercollective for making it extra magical. 🌹 💫
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You’d never guess these were vegan!! #foodie #food #vegan #nycfood
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🥳FUNFETTI S’MORES🔥 Pints featuring @squishmarsh birthday party marshmallows in a graham infused ice cream with funfetti crunch✨ Both stores starting at 1:30 at link in bio.
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1-day limited drop of this Funfetti S’Mores collab pint with @caffepanna on Saturday March 1st, available at both their locations 🥳 and, if you go to their Greenpoint shop, you can also find the @iamsprung Semla pop-up (served with panna) starting at 1:30pm!  there will be some other Swedish baked goods and candy too (accepting pre-orders until Friday, link in @iamsprung bio)! 📸: @caffepanna
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have you been seeing these marshmallow root marshmallow videos? ________________ i have thoughts haha- i’ve been operating my company, @squishmarsh for 11 years now (wild) and so i’d like to think i know what a desirable marshmallow looks and tastes like. these marshmallow root marshmallow videos i’ve see look...less than desirable... the ones i’ve seen aren’t flavored, or have added coloring, aside from the root juice (which is basically a tea, it’s steeped dehydrated root), and come out a beige color. the texture, from videos, also looks off to me. to be transparent, i haven’t made them so i can’t say for sure if they’re good or not, and definitely can’t yuck someone’s yum but i’m feeling like it’s one of these cloud bread trends, where, it might make a fun video and sound interesting, but no one would ever crave or want to eat it for enjoyment  am i wrong? if you’ve made it, lmk!
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