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Steps I Took Podcast

@stepsitookpod

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šŸ—£ļøMeaningful discussions about steps taken
šŸ’”Business, entrepreneurship, leadership & creativity
šŸŽ™ļøHosted by @jevanniletford & @achasah
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Youā€™ll miss 100% of the shots you donā€™t take. #PodcastClips #Entrepreneurship #CreativeEntrepreneur #FounderLife #TakingRisks
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The Brief: half of influencer posts break this rule and most creators donā€™t even know it exists. If a brand pays you, gifts you, lends you something, or gives you a code, that post is an ad in the eyes of the law. It has to say so, clearly, before the ā€œsee more.ā€ Not buried in the hashtags. The bit people miss is that free stuff counts. No money has to change hands. And this isnā€™t a slap on the wrist anymore. The regulator can now fine a business up to 10 percent of its global turnover, and it names the creator too. Iā€™m telling you this because itā€™s the exact thing brands want to know you understand before they work with you. Knowing the rules is the job. Not legal advice, just a lawyer reading the fine print. #businessnews #creatoreconomy #influencermarketing #ukcreator #brandpartnerships
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The Brief: Google agreed to pay Ā£260m to UK developers this week. Everyoneā€™s calling it a win. Iā€™m not so sure. Read the split and it gets awkward. Ā£160m goes to the developers. Ā£100m goes to the lawyers and funders who backed the case. Thatā€™s nearly 40% of the payout never reaching the people who were actually overcharged. To be clear, thatā€™s not dodgy, itā€™s just how UK class actions work. Someone has to fund a fight against a company like Google, and they take a cut for the risk. No funder, no case. But hereā€™s the kicker. Google didnā€™t have to change a thing. Its 30% Play Store fee stays exactly where it was. It paid for the past and kept the future. A win for developers, or the cost of doing business for Google? Genuinely torn on this one. Not legal advice, just a lawyer following the money. #businessnews #google #techlaw #appdeveloper #creatoreconomy
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Everyone is posting the $16.7 billion number but hereā€™s the part that actually matters. Meta didnā€™t lose this case. It bought its way out of one, and honestly, for a company that size, $16.7 billion is basically loose change down the back of the sofa. The kind of fine you can pay and still be in a good mood by lunch. What Iā€™ll be watching isnā€™t the money. Itā€™s whether anything actually changes for the people who were harmed, because a cheque and an apology arenā€™t the same thing, and Meta somehow only found the budget for one of them. Snap, YouTube and TikTok are next. Theyā€™ve seen the price list and theyā€™re getting their wallets out. Not legal advice, just a lawyer who read the fine print so you donā€™t have to. #businessnews #meta #socialmedia #techlaw #creatoreconomy
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Are we ready to talk about the fall of Italian football yet? šŸ«£ Once the richest league on earth, now watching the best players leave for England. Secretly hoping a great footballing nation finds its way back to the summit one day. #businessnews #footballfinance #seriea #premierleague #calcio
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The ring half your gym is wearing just got sued. Everyone I know with one of these treats the sleep score like gospel. Turns out a lawsuit is now arguing that number is closer to a guess than a measurement. But the part that actually interests me as a lawyer isnā€™t the tech. Itā€™s one word: ā€œ95%.ā€ A brand can say ā€œbuilt for accuracyā€ all day and get away with it. The second they put an exact number on it, it stops being marketing and starts being a promise they have to prove. Thatā€™s the whole case in a nutshell. Oura denies it and says its science stands up, and to be fair nothingā€™s been proven yet. Save this for the next time a product sells you a number. Not legal advice, just a lawyer reading the fine print. . . . #businessnews #creatoreconomy #ouraring #wearabletech #falseadvertising
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The Brief: The BBC headline says this lawsuit could end Instagram Stories. It wonā€™t, and the reason is more interesting than the headline. 29 states are suing Meta over addictive design aimed at kids. They want features stripped out. But the judge already flagged that Section 230 and the First Amendment limit how far a court can go in redesigning an app. What Meta should actually be sweating is the damages number. Reported as high as $1.4 trillion. Not legal advice, just a lawyer reading the fine print so you donā€™t have to. #Meta #SocialMedia #TechNews #CreatorEconomy #Business
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Touching on my legal background, let me introduce The Brief. A series where I unpack the business and legal side of the brands we all know. First up: the one that could cost you money. A billion pound brand got sued over the music in its reels back in 2021, and the labels never stopped. Hereā€™s the catch. The music you add in-app is licensed for personal use only. The moment a post becomes an ad or a brand deal, that licence no longer covers you. Copyright doesnā€™t care that you didnā€™t know. And itā€™s not just the brand on the hook. Your deal makes you warrant the content is clean, so it can land back on you. Rule of thumb: organic post, use what you want. Paid post, use what youā€™re licensed for. Save this before your next deal. Not legal advice, just the thing I wish more creators knew. #businessnews #contentcreatortips #musiclicensing #creatoreconomy #influencermarketing
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šŸ’­ Some spaces make people feel like opportunities. Other spaces make people feel human. The strongest communities are not built on transactions. They are built on connection, presence, and people feeling safe enough to be themselves. In a world full of masks šŸŽ­ā€¦ be human. #ProjectWIRE #collaboration #podcast #entrepreneurship #fyp
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šŸšØ Nobody is coming to save you. At some point, you have to decide whether you want comfortā€¦ or growth. This conversation dives into accountability, identity, discipline, and the hard truths most people avoid looking at. Life is hard either way. Staying stuck is hard. Building the life you actually want is hard too. Choose your hard. The best is yet to come. Weā€™re only scratching the surface. šŸŽ™ļøFull episode dropping soon What hard are you choosing right now? #ProjectWIRE #collaboration #podcast #scale #entrepreneurship
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Dubai athletes at Turf Games had opinionsā€¦ HYROX or CrossFit? šŸ‘€ Part 1 @turfgamesme @turfgames #fitness #dubai #turfgames #hyrox #crossfit
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Your next binge-worthy listens? šŸ‘‡ All proudly made in the UAE. From true stories to fresh perspectives, these homegrown podcasts deserve a spot in your queue. Swipe through to discover your next faves, and click link in bio for more recs. #CosmoMe #Podcasts
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