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studio.freight

@studio.freight

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A global creative studio moving missions forward.

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Are we losing originality to reference culture?

We took our question to designers and creative directors across editorial, branding, and independent practice: @jessibrattengeier of The New York Times, @royfleeman of Vacation, @mattroop of @studio.freight, Rotterdam-based design studio @from.form, and Readymag ambassadors @omarcareaga and @vans.psd.

🩵 Read the full article at the link in our bio—‘blog’

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TM06 → Finding the Humor in Stuff

When Andrew Neyer first set out to create his own products, he did so to build a career he could tolerate. Sixteen years later, that career has become something closer to a worldview. One with an open source philosophy that’s applied as much to how he runs his business as to what he makes.

In this conversation with Danielle Deley, Neyer explains why he’d rather get a laugh than deliver a lecture, why waste is the real enemy, and why a Lego set can be a masterclass in production strategy.

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TM05 →Launching Comet with Perplexity

When Perplexity set out to introduce Comet — their experimental, AI-powered browser — the product was still being developed, and they sought out a partner to help translate that early vision into something people could get excited about.

What followed was a tight, collaborative sprint to build an experiential launch site that was part metaphor, part announcement, part provocation. In this conversation, partner and creative director at Studio Freight, Aaron Marks, reflects on how the project took shape, working without a traditional brief, building trust with the Perplexity team, and navigating the tension between experimentation and criticism.

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TM04 → From Death to Stock to Death to Stress

I have watched David Sherry live two lives. The first as the founder of Death to Stock, which began as a small experiment and grew into a global creative platform for designers and creators everywhere. The second began when the ambitious pace that many of us know caught up with him, leading him to reevaluate his identity and redesign his life.

Today, he works with founders and leaders to navigate transitions of their own, from times of intense growth to moments when old motivations no longer work. In this written conversation, David shares his thoughts on identity, energy, and the questions we all have to consider for designing a creative life — how we define success, where we place our attention, and what it means to build something without losing ourselves in the process.

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TM02 → Pro Moves for Moving People & Projects Forward

Let’s talk about the other half of being a creative professional. The part that has nothing to do with moving pixels (or words or code) and everything to do with moving people.

Success as a designer, writer, or developer isn’t just about making great work but managing the conditions to do great work. And often, it comes down to how well we can unite and guide others, especially our clients.

This is a recounting of the “pro moves” shared with the Studio Freight team that make projects more successful and enjoyable for our collaborators, our clients, and ourselves. And, for the love of god, increase the odds that our efforts actually make it into the world as intended. Many may seem obvious but if even one of these serves as a useful reminder, this was worth it.

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