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STUDIO DIEDRICH

@studiodiedrich

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Marcel Diedrich
Concept / Design / Development
Munich, Germany

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i let you win, Trần Quang Đại’s debut poetry book, is both autobiographical and universal. A year-long collection of tender, solitary and shared moments, this long-form poem considers how memory, trauma and identity are negotiated. The book deliberately uses simple, sparse language, leaving space for the reader; and for the complex feelings and memories it might evoke. Through scent, taste, sound and mundane yet familiar physical settings, Đại’s writing appeals to the senses, probing the subconscious and allowing what has been left unsaid, forgotten or buried to surface.

i let you win… in other words, I let myself lose. Does winning entail losing in some other form? The poem leaves one pondering: who is speaking, and to whom? Could this be a simple journal entry, a dialogue with another person, or a conversation with oneself?

i let you win is a journey, in no particular order, through grief, introspection, realisation, resentment and acceptance. Yet its gaze does not remain entirely inward. Through observations of others, relationships and the social worlds we inhabit, the poem considers how the self is shaped by and exists in relation to what lies beyond it. Along the way, perhaps, some form of the self is rebuilt, while the intimate becomes a way of recognising something shared, allowing empathy and compassion to be collectively formed.

Curated by @audrey_in_candlekeep and @nioke_ .

𝗔 𝗚𝗲𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗮𝗿𝗲
A limited number of copies of i let you win will be available to purchase for £100, with all proceeds donated to @childrenandwar.uk . Extending the project’s gesture of care beyond the space of the book, the donation supports the organisation’s work with children affected by war and other traumatic events, creating space for them to process their experiences and begin rebuilding a sense of safety and connection.

Designed by @studiodiedrich
Documentation by @danielsannwald
E.S @saphjules @beyondstudiohq @ashlxeyhox

Special thanks to @lov.foundation , @museumofthehome , and @childrenandwar.uk

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We are glad to announce the launch of 𝙄 𝙡𝙚𝙩 𝙮𝙤𝙪 𝙬𝙞𝙣, a poetry book and ongoing artistic project by artist and poet Trần Quang Đại, presented through a site-responsive installation at the Museum of the Home, London.

Beginning with the question 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘦𝘴𝘦 𝘥𝘢𝘺𝘴?, I let you win is a year-long collection of tender, solitary and collective moments exploring care, vulnerability, memory and the ways we live with one another. Through sparse language, repetition and blankness, the book considers the small negotiations of everyday relationships: when we hold on, when we yield, and what it means to make space for another.

For its launch, the publication extends beyond the page into a site-responsive installation, placing the intimacy of the book within the Museum of the Home; a space where private lives, domestic histories and personal memories are collected and encountered.

Curated by @audrey_in_candlekeep and @nioke_ .

Trần Quang Đại FRSA (b. 1992, Việt Nam) is a conceptual artist and poet with a background in criminal law. Trained in Contemporary Art Practice at the Royal College of Art, London, his work brings together traditional media and socially reflective methods to navigate the silent spaces between ethics, belonging and the unseen architectures of power. Rooted in experiences of post-war Việt Nam and informed by post-internet thinking, his practice engages with questions of memory, identity and resilience, inviting reflection on the convergences of the self and the social.

𝗔 𝗚𝗲𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗮𝗿𝗲
A limited number of copies of I let you win will be available to purchase for £100, with all proceeds donated to @childrenandwar.uk . Extending the project’s gesture of care beyond the space of the book, the donation supports the organisation’s work with children affected by war and other traumatic events, creating space for them to process their experiences and begin rebuilding a sense of safety and connection.

𝟲 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 · 𝟮–𝟰𝗽𝗺
Museum of the Home, London

Designed by @studiodiedrich
E.S @saphjules @beyondstudiohq

Special thanks to @lov.foundation , @museumofthehome , and @childrenandwar.uk

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Milano moments of my dreams

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Was für eine crazy Journey es bisher mal war! So so happy & dankbar! ✨🥹

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Website for @illyagoldmangubin @igg_atelier

A chromatic system in motion.
The site shifts its entire atmosphere through color – mirroring Illya Goldman Gubin’s works, which always exist in multiple colorways.

A draggable widget anchors the experience: filtering artworks, exhibitions, RTW, and interviews while guiding this transformation.

Art Direction & Design
@viceversa.xyz

Web Development
@studiodiedrich

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SKERGETH x EDARA Hat Capsule Launch

Grateful for our community in Vienna and making this event so unforgettable.

AVAILABLE NOW at
www.edarastudios.com
www.juliaskergeth.com

#edaraxskergeth

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A visual language shaped by tension, contrast, and control.
This isn’t a clean archive or a polished grid. It’s an experience, raw and unfiltered.

For Illya Goldman Gubin, a traditional website was never the goal.
What we created is a space that rejects ease, ignores convention, and demands your attention.

Art Direction & Design @viceversa.xyz  Web Development @studiodiedrich
 @illyagoldmangubin
@igg_atelier

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"My art is radical and has something aggressive about it. I need something dark and Avant Garde."

The new website is not a frame – it's a threshold. A space shaped to reflect Goldman Gubin's artistic practice, where boundaries dissolve: thought and emotion, science and mysticism, past and future.

Designed to move beyond the surface, it invites the viewer into a slow, sensory experience. Each interaction becomes part of a wider dialogue – between the self and the unknown, the imperfect and the essential.

Like the artist's installations, the site holds tension and tenderness. It preserves the rawness of the medium while offering a structure that feels both enigmatic and intuitively navigable.

Art Direction & Design @viceversa.xyz  Web Development @studiodiedrich

Online now: igg-atelier.de @illyagoldmangubin @igg_atelier

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#Howareyouthesedays?
The world is on fire, but we have each other.

The installation spreads an urgent yet hopeful message: love transcends boundaries. It serves as a metaphor for connection over segregation, addressing the fragmentation caused by current geopolitical instability.

@ditroit_dream is a space for wandering minds, street-facing, transparent gallery, the artwork is freely accessible to all, oﬀering a direct and barrier-free experience for everyone passing by. This openness reflects the spirit of the piece, which seeks to connect rather than divide.

As the curator of the show states, “What happened is, we grew lonely, living among the things, behind the borders we set against each other. And we hope this installation serves as a reminder that even in these politically and environmentally challenging times—when the world is on fire—we still have each other.”

20.12.2024 - 16.01.2025
5PM to 8PM
Viale Abruzzi 28, Milano, Italy

Curated by wu.men @ditroit_studio
Graphic Design @studiodiedrich
Photography @marcellomaranzan

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The world is on fire, but we have each other (& dreams).
#howareyouthesedays
20.12.2024 - 10.01.2025

@ditroit_dream by @ditroit_studio
Viale Abruzzi 28, Milano, Italy

Curated by wu.men
Graphic Design @studiodiedrich

May every dream come true.
Sincerely,
QĐ
💌

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