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Lewis ⚡️ Branding for Experts

@studiolewrobbo

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The accountability call I do with @studiolewrobbo has changed shape.

It started as a check-in. Did you post, did you do the outreach, did you hit the number.

A check-in tells you whether the work happened. It tells you nothing about whether the work was any good.

So now we put real work on the screen first. Last week it was his website, an hour of it, before we got near the commitments.

You can take something to a mentor, and I do. But that’s now and then. Week to week, you are the only person looking at your own work. Clients see it finished. People online only see the surface. And you stop being able to see it yourself.

A website is the easy one though. The things that decide the most tend to get looked at the least. Positioning. Proposals. A case study about your own project.

Any of that could go on the screen just as easily.

Anyone can ask if you did the thing. Not many people will look at the thing.

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