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Cover image: @aishwaryaasokan_official
Fine Arts | Editorial | Dance
Consultant Creative Director @yarnculture.in
POSTS STORIES REELS TAGGED
Simple, raw, and unfiltered. Aparna @aparna.balamurali being entirely herself, just as she is ♥️

There’s something about being a woman that cannot always be put into words. The many sides of us, the things we carry, the ways we show up, and the freedom to simply be ourselves.

A little ode to womanhood, and our Manjadi saree finding its story through her ♥️

Credits

Muse | @aparna.balamurali 
Creative Direction & Photography | @svadrishti 
Styling & Draping | @aksharra_karimbil_r 
HMUA | @vjvstudioluxe 
Location | @relishpatisserie 
Lead | @apurva_nair
Assist | @fathima_kulsu 
Saree | @yarnculture.in - Manjadi, Ivory Edit

DM for details. 

#yarnculturebysayujya #ivoryeditbyyarnculture #manjadisaree #aparnabalamurali 

[ manjadi saree, aparna balamurali, yarn culture sarees, womanhood, durga puja ]
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A beti. A Devi. An insaan. Three identities, one question: do we truly see her as human?

This Durga Pujo, may we look beyond our rituals and reflect on the world we create for the women we worship. May the strength we celebrate in Maa Durga translate into dignity, safety and freedom for every woman.

Wishing you a thoughtful and blessed Durga Pujo.

Muse | @_gouripadmakumar_ 
Sari | @yarnculture.in
Creative direction and videography | @svadrishti
Editing & grading | @i.amjoel
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Simple, raw, and unfiltered. Aparna @aparna.balamurali being entirely herself, just as she is ♥️

There’s something about being a woman that cannot always be put into words. The many sides of us, the things we carry, the ways we show up, and the freedom to simply be ourselves.

A little ode to womanhood, and our Manjadi saree finding its story through her ♥️

Credits

Muse | @aparna.balamurali 
Creative Direction & Photography | @svadrishti 
Styling & Draping | @aksharra_karimbil_r 
HMUA | @vjvstudioluxe 
Location | @relishpatisserie 
Lead | @apurva_nair
Assist | @fathima_kulsu 
Saree | @yarnculture.in - Manjadi, Ivory Edit
Song courtesy | @lopamudra.music 
DM for details. 

#yarnculturebysayujya #ivoryeditbyyarnculture #manjadisaree #aparnabalamurali 

[ manjadi saree, aparna balamurali, yarn culture sarees, womanhood, durga puja ]
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Some love for this ராசாத்தி
.
Saree @anoma_clothing 
Jewellery @sulliejewels 
Blouse @inkaara_designs 
Special thanks to @svadrishti 
.
#saree #sareereels #trending #foryouシ
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Here are some of the top female photographers in Kerala who are capturing stories, people, and beautiful moments through their lens. 

Are you a female photographer? 
Or know an amazing female photographer in Kerala?

Tag them & comment below! 
Let’s discover, celebrate, and support talented women photographers across Kerala. 

#WomenInBusiness #WomenInBusinessKerala #FemalePhotographers #WomenPhotographers #KeralaPhotographers WomenInPhotography KeralaPhotography FemalePhotographerKerala WomenSupportingWomen SupportWomenEntrepreneurs KeralaWomen WomenEntrepreneurs PhotographyKerala
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Somewhere between the laughter, the chaos and all the little moments that brought us together, this is what togetherness looks like. 🤍

This campaign is especially close to my heart because the women you see here are not just the faces of Yarn Culture. They are the women who have believed in us, worn our sarees, came back to us and in so many ways, helped shape Yarn Culture into what it is today.

Our customers, our muses, our pillars ... the same women and the reason behind so much of what we do. 🤍

Here’s a little BTS of the joy, the warmth and the beautiful memories we made along the way. 🌼✨

A special thanks to Asha Chechi asha._.prasad for opening her beautiful space Ira Marari to us 🤍
Wishing you all a very Happy Onam.🌸🌸

Our Women

@ayesh_saleem
@__happy_bee__ 
@hungrypenkutty
@_karthikaa_nair
@lololikka
@namitacjonas 
@nandana__nair___ 
@remyalakshmanan 
@sruthiharihk 

And the team who brought it to life

Concept - Yarn Culture
Operations - @apurva_nair 
Creative Direction - @svadrishti 
Photography - @wande_r_lust 
Videography - @svadrishti 
Assist - @abishek_ps 
Styling , HMUA - @aksharra_karimbil_r 
Editing - @chronomonos 
Location - @ira_marari_ 

#yarnculturebysayujya #ivoryeditbyyarnculture
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On a roll 🙃 and we made it to the Times of India ♥️ 

From a tiny idea born out of a love for sarees to seeing our little brand find its way into spaces like this… it honestly feels surreal.

Thank you soo much @annamyyanad for giving us a space to tell our Onam story. 🤍

Look at youuuu @rachanamahadimane and @sruthiharihk 🫂 Can never thank you both enough for being a part of this journey ♥️✨

All credits to @wande_r_lust for the beautiful pictures, @svadrishti for being the creative mind, @aksharra_karimbil_r for styling so beautifully, @apurva_nair for always being our strong pillar, and everyone who’s believed and stood by us 🫂

So much gratitude to my dear souls of Yarn Culture who have worn us, shared us, supported us, cheered for us and continues to be a part of this little fam. 🫂

Onwards and upwards ✨🙌

#yarnculturebysayujya #ivoryeditbyyarnculture
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