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Scott Norton

@swhnorton

6.3K

followers

3319

following

Founder
@sirkensingtons
Consumer Investor
Host of “𝘼𝙩 𝙇𝙖𝙧𝙜𝙚” podcast

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Incredible to hear Daniel Humm talk about the many reinventions of Eleven Madison Park ♻️

Was lucky that @swhnorton let me play Production Assistant for the afternoon. Some of the best jobs are unpaid 😅

Give the episode a listen on wherever you get podcasts!

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Momentum, momentum.

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I wasn’t planning on making a second Nacho Knights post.

Then I realized if I didn’t, these photos would probably disappear into my camera roll forever.

So… steal this idea. Seriously.

If a few people start their own version of Nacho Knights because of these posts, I’d be very pleased yall 😌

A few more moments from last week’s Nacho Knights…

One minute we were debating cheese distribution. The next we were in full-blown piano karaoke.

Varun arriving with mysterious ingredients. Scott splattering the canvas of chips like a young Jackson Pollock. Queso in flight. A table full of friends and strangers making one another’s nachos better.

Huge thanks again to @karinelgai for opening up her beautiful home and making all of this possible.

A special shout-out to @sayraloren for capturing these moments so beautifully. (The final five candid shots are hers).

If you’re in NYC and decide to build on this idea, let me know. I’d love to come make nachos with you.

May thy chips stay crisp, thy queso never break, and thy jalapeños be plentiful.

⚔️🧀

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About 11 years ago, my buddy Scott Norton and I accidentally started a nacho club.

What began as just the two of us (plus his then-fiancée) making an unreasonable amount of nachos somehow turned into a recurring tradition we’ve now done… honestly, I think 20+ times? Maybe more. We’ve lost count.

We call ourselves the Nacho Knights.

Last week’s gathering in Tribeca was an absolute blast.

Huge thanks to Karin for opening up her beautiful home and letting a dozen-plus adults temporarily turn it into a nacho laboratory.

Varun smoked nachos over hickory wood (the flavor being full absorbed by both chip and cheese 🤤) and quietly whipped up an Indian hot sauce I’ll be dreaming about until he decides to release the recipe.

Wiz engineered an outrageously silky queso with sodium citrate.

Zainab brought ridiculously juicy chicken that had no business being that good.

Shal brought the beef, took over the piano, and before long the whole room had drifted into piano karaoke.

There’s no recipe. No competition. No winner. Just everyone trying to leave the nachos a little better than they found them. I think that’s the whole point of life on Earth.

So here’s my encouragement: steal this idea.

Seriously.

Invite a few close friends. Invite someone you’ve been meaning to get to know better. Have everyone bring an ingredient, a technique, a sauce, or an experiment. Make way too many nachos.

I have a feeling you’ll end up talking about the people more than the food.

And if you’re in NYC and this sounds like your kind of ridiculous, leave a comment. I’d love to team up with some new folks and host a few Nacho Knights outside the original crew in 2026.

May thy chips stay crisp, thy queso never break, and thy jalapeños be plentiful.

⚔️🧀

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Direct to consumer is not easy

@swhnorton is the co-founder and former CEO of Sir Kensington’s (acquired) & current Founder & General Partner at N + 1 Ventures.
Founders, Funders & Friends is a Fireside chat and mixer for entrepreneurs, investors & friends

Head to the link in our bio ( foundersfundersandfriends.com ) to listen now

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some brands bring brochures.
we bring the party.

#saucelife #expoWest #snackoil #partycondiment

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5 years of SNAX! 👀‼️🚨

Part two of what was described as “Berghain CPG vibes” —what’s not to love about an event that brings community together without any other intention than to connect, discover and build relations with other amazing people in the space?

Thank you @misfitsmarket for trusting us to throw a great event 🤝

Photos by the talented @anna.arnet!

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🙋🏻‍♀️we volunteer as outfit roasters

Tune into At Large w/ Scott Norton wherever you get your podcasts.

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Balancing is a daily practice.

A conversation with Raed Khawaja, Co-founder and CEO of Open, and Scott Norton on the At Large podcast. Full episode available wherever you stream.

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FULL EPISODE IN BIO!

Resourcefulness is a huge part of success. Instead of making excuses, successful people find ways to work with what they have.

#confidence #mindset #success #motivation

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