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PÖUSE | Crunchy Beans

@takeapouse

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A crunchy reason to take a pause.
💟 Your new borrel ritual.
📍Made in NL 🇳🇱
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something extra crunchy & special happened yday at @zuidermrkt !!! 💟 after months of building BTS, & a first batch that arrived literally one day before the launch (!!), I finally got to introduce PÖUSE’s crunchy chickpeas to the world. it all started with a broken foot. a forced pause that gave me something I wasn’t used to having: time to slow down & reflect. and somewhere in that pause, I noticed a big paradox in the way I was living: for years, I had been romanticizing the slow moments while living in a constant rush. & I quickly realized I wasn’t the only one. that realization slowly became a mission: to create a world where the slow moments don’t need to be chased, because they’re simply just there > where we all make space for a little - crunchy - pause in our everyday life. 💜 seeing this mission finally come to life, getting to put PÖUSE into the hands of strangers for the first time felt pretty surreal. 🥹 so many friends passing by, I love u all so much. so many learnings from day one... still processing it all. but what a PÖUSE way to start this journey (!!) - actually getting to connect with the people experiencing the brand for the first time. <3 more crunchy news coming soon. this is just the beginning. 💟
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one delayed machine, all plans changed. entrepreneurship means half your timeline depends on things you can’t control. I guess the universe is aligned with the brand, forcing me to slow down? 👀 the soft launch is being pushed a few days… so you have a bit more time to decide: who are you gonna pöuse with first? <3💟 stay tuned. updates coming soon (!)🙏
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Branding for @takeapouse 💟🌷 A new crunchy legumes brand crafted in Amsterdam. Designed for a world that constantly asks us to move faster, PÖUSE celebrates the small —crunchy— moments that help us slow down. Not by escaping everyday life, but by finding pause within it. Whether it’s your afternoon break, a picnic in the park, or the Dutch tradition of borrel—the after-work ritual of gathering with friends over drinks and snacks—PÖUSE naturally belongs at the table with a healthier proposal. The visual identity reflects that same mindset. Rather than following the muted aesthetics often associated with wellness, we built a vibrant, playful world inspired by long summer afternoons, shared tables, flowers, laughter, and everyday rituals. Bold lilacs, warm yellows, fresh greens, and expressive illustrations bring energy to a category that often feels predictable. Because mindfulness isn’t always quiet. Sometimes it’s laughing with friends over a glass of wine. Sometimes it’s taking ten minutes for yourself between meetings. Sometimes it’s simply reaching for a snack and being present for a moment. PÖUSE embraces the idea that mindful moments don’t have to look a certain way—they just have to feel like yours.
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One day I decided I was gonna disrupt the borrel with crunchy chickpeas & the other one my life started to look like this :))) @takeapouse my new crunchy chaotic world ilyyy 💟
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Rich in life bc after launching my new brand I spent the whole evening farming & beach-ing w/ my 2 favsssss 💚💚💚💚💚💚💚 *right before the storm lol
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yesterday, PÖUSE finally came to life. 💜 & of course it happened at my happiest place >> @zuidermrkt after months of experimenting & building BTS, it was finally time to hear what you had to say! the highlight? every. single. person. loved. it. 🥹 6 flavours. 3 producers. 2 legumes. 1 mission <<find the winning product to bring to life>> the feedback was incredibly valuable, the next steps are super clear, & I couldn’t be more excited for what’s coming (!!!!) so so grateful for this new journey, for the ZuiderMRKT community, and for all my friends who stopped by & support. <3 stay tuned. your new borrel ritual is being crafted... one crunchy legume at a time. 💚
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