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Has the advertising gone too far???
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Thoughts on phone free concerts becoming the new norm?
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The medium is the message. 

Today: digging into why where you choose to advertise is just as important as what you choose to say, using some @tataritv research that once again shows brand marketing IS performance marketing.

#marketing #brand #brandstrategy
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Is your brand big enough for TV? 🤔

Spoiler alert: YES.

I’ve watched too many brands write off an entire channel simply because they felt like they had to “make it” first.

But when their paid social performance starts to plateau, they peek over at TV and wonder.

The great thing about TV is that a good test is all you need to get started. Notice how that sentence didn’t say anything about the size of the brand? 😏

With @tataritv, you can buy and measure TV across linear, streaming, and online video. 

So comment “TV” to check out their free guide and make TV your next performance channel.

#advertising #marketing #performancemarketing #tvadvertising
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What purpose does TV play in the modern media mix?
Today: why TV now sits as the nexus of a marketing campaign rather than the point-of-origin, the organising idea that unifies the fragments over which your brand shows up, and how platforms like @tataritv allow you to build TV out as a channel with the same social-first thinking traditionally associated with performance channels.
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