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Tatari

@tataritv

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We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers.

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16 hours ago

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3 days ago

Your TV ads might be driving retail sales you can’t see.

@lundbergfarms went against the grain to connect TV to retail sales.

Instead of relying on blended ROAS, they partnered with Tatari to measure TV’s lift retailer by retailer.

The findings revealed meaningful differences across retail accounts. That more granular view now informs smarter media planning.

Read the full story at the link in our bio to see how Lundberg made TV's retail impact measurable. by @tataritv

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7 days ago

Today’s breakout brands are building worlds people want to follow, and few understand how that works better than @orenmeetsworld.

In just a few weeks, Oren is bringing that perspective to the Forward stage, sharing how brands can build worlds through creators, products, visual codes, and recurring themes, and turn them into something people want to be part of.

He joins Scott Galloway, Steve Huffman, Cody Plofker, and marketing leaders from some of today’s most ambitious brands.

📍 The Glasshouse, NYC
🗓️ October 29, 2026

Forward is invitation-only, and seats are limited. Click the link in our bio to request yours. by @tataritv

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8 days ago

@manscaped spent a year planning its Q4 TV campaign.

We sat down with them to unwrap what that looks like. It starts with building demand early, then giving each channel a single job:

Linear for reach.

Streaming for precision.

Programmatic to retarget the audiences already reached.

The bow on top is measurement. Most MANSCAPED sales happen on Amazon and across 16,000+ retail doors, so a D2C-only view misses most of what TV drives. They built an approach that captures the full picture.

Read the full recap at the link in our bio. by @tataritv

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9 days ago

A big name can make people look. The real question is what you do with their attention.

At @advertisingweek New York, Tatari and @ro.co’s Will Flaherty, SVP of Growth, will sit down for a fireside chat on the strategy behind Ro’s national TV campaigns, from Serena Williams and Charles Barkley to Megan Fox.

We’ll dig into how Ro thinks about talent, creative, and media together, where celebrity fits into the broader marketing mix, and how to measure the impact beyond the campaign launch.

Join us on the Media Stage to hear how Ro is putting star power to work across linear and streaming TV.

Click the link in our bio to save it to your schedule. by @tataritv

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11 days ago

Prime Big Deal Days start in 4 days. Here’s why TV advertisers should be paying attention.

Tatari analyzed 5 Prime Day and Big Deal Days events and found TV-attributed Amazon CPAs were 21%–54% lower during the events than immediately after.

When shoppers are already in-market, TV can help influence what they buy on Amazon.

Click the link in our bio to read the full blog. by @tataritv

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14 days ago

Some of the biggest names in TV are bringing something special to Forward 2026.

Joining us in NYC on October 29 with exclusive experiences:

Disney
NBCUniversal
Warner Bros. Discovery
Fox Corporation
Roku
Tubi
Scripps Networks

What they’re bringing stays under wraps until you’re in the room. 👀

And on stage: Scott Galloway, Reddit CEO Steve Huffman, former Jones Road Beauty CEO Cody Plofker, and marketing leaders from Liquid I.V., MANSCAPED, Thorne, and more.

Click the link in our bio to request your invitation. by @tataritv

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15 days ago

From football to the holidays, Q4 gives brands endless chances to reach audiences when they're paying attention.

But with more competition for premium inventory, timing matters.

Our TV planning guide breaks down the key moments to plan around, along with the trends and considerations that can help you make smarter decisions about where and when to spend so you can close out the year on a high note.

Swipe through for a preview, then click the link in our bio to read more. by @tataritv

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16 days ago

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17 days ago

@profgalloway is coming to Forward.

Professor of Marketing at NYU Stern. Founder of nine companies. New York Times bestselling author. Host of The Prof G Pod and Pivot.

Scott has built a career asking uncomfortable questions about where business, technology, and culture are headed next. He’s now bringing that perspective to the stage at Forward.

He joins Reddit CEO & Co-Founder Steve Huffman, Cody Plofker, and a stacked list of marketers shaping what comes next for advertising.

📍 The Glasshouse, NYC
📅 October 29, 2026

RSVP at the link in our bio. by @tataritv

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22 days ago

Agentic AI is everywhere in ad tech right now.

But almost nobody can tell you what it was trained on.

That's the gap between automating a decision and making an intelligent one, and it's what our Senior Director of Programmatic, Tom Discepola, will be discussing during his session at @adexchanger's Programmatic I/O next week.

You'll learn how to tell real AI from automation, what AI models actually need to get smarter over time, and why programmatic alone isn't enough to train AI that understands TV.

Click the link in our bio to register. by @tataritv

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23 days ago