Beyond(@thebeyondway_) instagram tagged download

“Someone alive today could be the first one cured of Alzheimer’s.”

@alzheimersresearchuk has turned @transportforlondon Underground mirrored 6-sheets into a powerful, personal moment.

This is a brilliant example of how different production techniques can take a creative idea beyond the standard poster and make something people genuinely interact with.

True-mirror 6-sheets are now available across the London Underground.

Incredible work by:
@talonooh
@grandvisual
@thebeyondway_

$A year ago, The Story Club opened. 🧡 I’m so so proud of it. I cant even tell you! Built on a belief that smart modular creative production, when done properly, is the backbone of great work. In the last year we’ve worked across film, docs, socials, idents, radio, OOH, music videos; you name it! Its been bonkers! With Beyond as a fractional EP with wrap around production, or plugging in with Love Song like we did with Alzheimer’s Research UK. As a full creative agency with production built in for Sage. And as a classic production company, like were doing now with Bray Leino. Every job has been different. Peoples needs are different. Agency Production ✅ Creative Direction ✅ Shoot Production ✅ Director Partnering ✅ Post and Music Composition ✅ Creative AI ✅ Delivery ✅ You choose what you need and we plug in accordingly. Not everyone needs everything. But you’re probably going to need one of our things 😉 thestoryclub.co$

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In 20 years of doing this, this project was the most positive, beautiful, inclusive and soulful experience we’ve ever been a part of.

100 people in front of camera.
70 behind.
So many more after the shoot.

A privilege for us to produce 🧡

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We’re back with another Work of the Week! Swipe right on some of the best work across advertising this week 🤌

This week’s roundup includes top spots for @guinness, @dyson, @gucci and more!

Read the full round up (for free) via the link in our bio!

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If you are lucky, there are moments in your career where you get to be involved in a project where heart, joy, technique and ambition all somehow combine perfectly together.

Where you get to make something for the best possible reasons.

This is one of those moments.

Thank you Lovesong and Saman.
Thank you Robbie Ryan.
Thank you Marsheen, ETC, Runamok and Stray.
Thank you Aimee Lou Wood.
Thank you Robert Smith and The Cure.

Thank you to the 100 real people we had in front of camera on the most beautiful summer’s day.

Thanks to every single person who worked on this for a reduced rate or invested their time into this for free.

Thank you. 🧡

@alzheimersresearchuk
@lovesongfilms
@marsheen
@electric_colour
@stray.ldn
@runamok_studios
@thestoryclub.co
@thebeyondway_
@aimeelouwood
@thecure

Creds continued in comments

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$The Story Club is 6 months old! We’ve had an amazing start to our new adventure, working with agencies @thebeyondway_ on our first proper project for @boylesports and our huge creative campaign direct with @sageofficial as well as just finishing up supporting the agency @specialgroupldn on a new campaign. Its been an emotional, hugely rewarding half a year. Doing things in a fresh, modulated and fully integrated way. Many, many hats have been worn! I’m so thankful for everyone’s help so far. I wont tag them all in here but special shout to my old friend @barnywright who vouched for us on our first job. You have always been a brilliant friend. Sadly i have no photo of you, but you take enough selfies anyway so its fine 😜 We are excited to start a longer term, fractional EP situation back with Beyond next week, and we have capacity to help other independent agencies, studios and companies that want help making things, with care. Thats what we do. Thats what we love. thestoryclub.co$

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