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Beyond

@thebeyondway_

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RSVP on EventBrite by @thebeyondway_

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7 months ago

Today, beYOnd has launched its long-overdue “Lefty Collection” merch range, finally addressing one of advertising’s most quietly suffering groups: people who drag their hand through everything they’ve ever written. The collection includes tote bags, pencils, mugs and notepads, all painstakingly re-engineered and re-designed for the left-handed experience. “We’ve ignored left-handed people for too long,” said CEO Zaid Al-Zaidy, heroically. “This is about recognition. Visibility. And significantly fewer smudges.” The range is available from today, which feels like the right time. by @thebeyondway_

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7 months ago

Beyond Adland Vol 3 @cincinciufo . A fantastic designer who has been a big part of the @thebeyondway_ family for the last 6 months. Alongside her design work, she creates some incredible jewellery (@primitive_finger_furniture ). Here's a bit more from her:

"The short story is that I am a graphic designer by trade and I’ve had a long career in the world of branding. But I never identified as a graphic designer, oddly, and I was never satisfied with 2 dimensions; I always felt something was off. I’ve always loved materials and forms, architecture, interior objects and clothes. At the beginning of this year I finally decided to just let it all out. By the way, my name is Ching and I am from Taiwan.

I wouldn’t even say I am a jewelry designer now because in reality, I’m not. Jewellery, specifically “rings” for me just happen to sit in the perfect place between art and design, just within reach, a medium that feels natural for me to express my feelings. I use an ancient technique called “lost wax casting” which is a very intuitive way to form making, easy enough for someone to self teach. Slow carved wax sculptures get cast into a beautiful chunky piece of metal that you can look at every day on your finger; so satisfying!

I created “Primitive finger furniture” with my bare hands and a little help from AI. PFf is a world where I get to play, without a brief.

Little something about PFf

Primitive finger furniture is an intuitive and visceral approach to sculpting and design, or you can see it as furniture that happens to be wearable on the fingers. Each piece is created to feed the sensitive souls that are brutalist in spirit but don’t want to compromise on the giggles in life. Each ring is designed to carry the weight of the world one piece at a time, they are heavy" by @thebeyondway_

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a year ago

Thrilled to collect three @thedrumawards 🏆 🏆 🏆 last night for @alzheimersresearchuk , @sheltercharity and @bowelcanceruk . Well done to the whole Beyond team and all of our amazing clients and partners. Next time we'll go and collect them in person....🥳🥳🥳 #media #thedrumawards #thrilled by @thebeyondway_

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a year ago

It’s officially naughty list season, and our latest @backmarket work is live.
Bringing some much needed tech-truths to this year’s gifting season
Buy refurbished, save the planet, save Santa a few bob too.
Downgrade Now! by @thebeyondway_

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a year ago

Cheesy grins for more big wins. A very proud @ewp1cox, @emilygwild and @zaidalzaidy1 collecting our second @the__ipa Effectiveness accreditation in a row!

The IPA Effectiveness Awards celebrate and showcase agencies, media owners and advertisers worldwide that successfully prove that their communications activity pays back to their clients.

In short, we create brilliant work, that works.

One of only a few agencies in the UK to be endorsed. What’s even more important to us is that it's been awarded across Creative, Media and Innovation, showing our dedication to effectiveness across the entire agency.

Setting brands free! by @thebeyondway_

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a year ago

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a year ago

No @tomgilbeywine we're harmed in the making of this @jamshedwine film. by @thebeyondway_

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a year ago

🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇There's no such thing as too jammy! Our new campaign for @jamshedwine is here and it's only getting jammier.

Plenty more to come 🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇 taken in Planet Of The Grapes by @thebeyondway_

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a year ago

Beyond Adland part two : @conor_kehelly_art

Conor composed the music for our most recent @itsuofficial campaign. But aside from making gyoza based symphonies for us, he’s a fantastic artist and talented animator too. More from the man himself:

My name is Conor Kehelly. I am mainly a multi-disciplinary animator and film-maker currently working in London. My work tends to prioritise a one-man-band setup where I teach myself every aspect of the workflow, from storytelling, design, writing all the way to editing and music production. I believe that the heart of a piece of work always lies in the idea and any finesse, polish or decoration is only a means to an end. That is why I tend to work with bold, immediately understood shapes and forms. Art can reach a lot of people if it first feels simple and unassuming, while sneakily containing a complex idea or emotion within it. Although I am professionally trained in motion design, I am also classically trained in the double bass and music theory, which has given me a strong foundation is music production design. My work tends to marry audio and visual side by side, both enhancing the story rather than either being an afterthought. I feel that music has the unique ability to set the stage and deliver a message instantly, laying out a strong foundation for any visuals to sit on top of it. by @thebeyondway_

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a year ago

@backmarket 's first physical shop opened in New York and it was nice to see some of our work make it across the pond.

Find mature models in your area. Downgrade Now

PS - give us a shout if you want some stickers ✌️

#maturemodels #refurb #downgrade #endfasttech by @thebeyondway_

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a year ago

You’ll be able to catch our Change The Ending film for @alzheimersresearchuk again on cinema, TV, VOD and phone screens all around the UK. To mark the occasion, here are some amazing production stills from the animation process.

We have @passionpicturesfilms and againstallodds to thank for bringing this film to life.

#foracure by @thebeyondway_

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a year ago