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Itohan | BAKERY BUSINESS GROWTH COACH

@thecakefaculty

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Helping bakers grow profitable businesses
Structure • Strategy • Sales • Leadership
GRAB YOUR SEAT AT THE EMBER ADVANTAGE MASTERCLASS
| OCT 24th 👇
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10 business tips for Nigerian sellers (Part 1) Running a shop is hard enough. These 10 simple habits help you keep stock right, know your profit and sell more. Swipe through all 10 and save this post for later. Which one will you try first? One app for your POS, orders, stock, customers, invoices and online store. Free to start: sailapp.africa #Sailapp #SmallBusinessNigeria #BusinessTips #NigerianBusiness #InventoryManagement #POS #SellOnline #Entrepreneur #LagosBusiness #WhatsAppBusiness
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And you have not joined. Today's teacher in the group is My beautiful queen @thecakefaculty , come and see what she shared Inside the group.. My name is kawetildas and we are here to help bakers become great... Jon us now and change your game for good.
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We got into GTCO Food & Drink Festival 🥳🥳 From Toronto to Lagos… this moment feels personal. We’re proud to share that Bluberryconfectioneries has been selected as a vendor at the GTCO Food and Drink Festival, one of Africa’s biggest food and drink festivals. This isn’t just about showing up. It’s about coming home, evolving, and stepping into a bigger version of who we are. Join us from May 1st to 3rd, 2026. Come taste the journey. More information coming soon #gtcofooddrink #gtcofoodanddrinkfestival #gtcofoodanddrinkfestival2026 #promotingenterprise
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One of the biggest mistakes you're making with your Instagram page is copying content from businesses that don’t share their audience or goals with yours. Strategy starts with your business goal. A content plan tailored to your goal helps you carry out your social media strategy perfectly This is why we don’t use one content formula for every client. If coming up with content ideas for your business is stressing you DM CONTENT and we will give you 30 days of content ideas for FREE. Just for 10 serious business owners only. #contentideas #smallbusinessnigeria #instagramcontent #brandgrowthstrategy socialmedianigeria
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So on day 2 of @atinuda_, I had to run down to @icesnigeria and was always so happy seeing my amazing Sugar family😁 @cakesetal.ng @iceandsatin @honeysucklecakes @sonichizcakes @bake4meglobalcakes @deluxecakesnevents. Stayed a while and ran back to VI. James Bond and I were family on this day😂. Came back for @atinuda_ and had an awesome time, on this day we moved venue for the masterclass and the teachers did their thing😍 @cdf_desserts really luxurious and everything tasted so good..learnt some new ways to plate to😍 @judyudezedesign a different technique using leftover wafer paper…Added to my creativity 😍 @livvystwist clean finishing and quick finish😍 @flourhousecakes from the states wafer paper technique 😊 It was an amazing class.. Faces here took @cakesby_kaks_r_us @glitterscakendeco @comfortworldcakes @thecakefaculty. After this class was a gala night. We were still pumped with energy🩷 Blue outfit made by @akwa_iyanga #Lagos
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So it begins @atinuda_ as an attendee, I wanted to learn and see what all the speakers had to offer us, and must say I wasn't disappointed. We added a bit of a Joke to it, the English was plenty😂but very detailed. A room full of creatives. I am very big on gifting and that's one thing that got me SOLD😍. @atinuda_ has got the heart to GIFT. Sign me up for next year pls. I did pick up keynotes on how to help my BABY(CHIPSY’S OVEN)🩷I did meet a lot of beautiful faces and made new contacts. See the Apron Girl looks good on corporate oooo😂🤎 This brown fit @otee_rtw.I remember trying it and Otas said Chipsy your shoes won't match, See wear these shoes😂I laughed, and looking at the mirror I love everything about the fit🤎 Beautiful faces in the video @glitterscakendeco @comfortworldcakes @kjcakesph (Say hi to Chloe) @theplanningcompanyng @thecakefaculty @classeventz @judyudezedesign @cakehub_nig @kelechiamadiobi @frankosodirichard @livvystwist And yes His Excellency Governor Babajide Sanwo-Olu (Lagos State )graced the occasion. Venue @thelagoscontinental You can tell it was learning and a good time for me😊#atinuda5.0
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So Day 1 got @atinuda_ was AZIZI by Atinuda(Cocktail). Ok now this was so much fun, I enjoyed everything about this event…OMG, they had a lot to eat and drink. A room full of creatives..Did I mention our outfits were free(the print )? That was too thoughtful 😍, I noticed the next day that it was their logo we all wore. You know If I like somewhere I document 😂. Beautiful faces in this video @glitterscakendeco @comfortworldcakes @thecakefaculty @cdf_desserts @thelibrary.lagos
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💐When I first heard about the SOSTAC framework, everything felt too big, too confusing, and too far from where I was. But when I sat down with Julian to apply SOSTAC to my product, things began to make sense. #SituationAnalysis helped me see clearly: who I want to serve, what my competition is doing, and why customers should even buy from me. #Objectives gave me focus. I now have a SMART goal that I can measure, track, and achieve. #Strategy made my message powerful. By looking at my customers’ pain points and desires, I knew exactly how to talk to them in a way that connects. #Tactics became simple. I didn’t need to chase every channel; I planned to start with WhatsApp and word-of-mouth, talking to friends, colleagues, and church members while packaging and certification are still ongoing. #Action pushed me to stop planning and start doing. In fact, during the session, I picked up my phone and called two potential buyers immediately. #Control gave me clarity on what to track, my timeline, and who’s responsible for what. SOSTAC made marketing come alive for me. It simplified everything, gave me direction, and removed the fear of “marketing being too big.” Now, I know exactly what to do step by step. – Marketing Clinic Participant 👉 Join the next Marketing Clinic and learn how to SOSTAC your product or service. Click on the link in my bio to join. #FabulousJulian #africanstartup #UnconventionalMarketingCoach #AfricanEntrepreneurs #MSME #SME #MarketingClinic #MarketingMadeSimple #SmallBusinessAfrica #nigerianbusinessowners #MadeInNigeria #JulianTalksMarketing #MarketingClinicTestimonial
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Leadership is the key catalyst for business success. Exceptional leaders ignite growth, innovation and sustainability. As I proudly graduate today from China Europe International Business School in the Women Entrepreneurs and Leadership Program, I am eager to apply the knowledge gained to drive exponential growth in my business, conquer new frontiers through innovative strategies, and foster a culture of excellence. Get ready to join me on an exhilarating journey over the next few days! #CEIBSGraduation2025 #CEIBSWELA #CEIBSAFRICA #CEIBS #WomenLeadership
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We’re still basking in the glow of what happened at THE MIXER. This wasn’t just an event. It was a gathering filled with faith, truth, courage, and real connection.The MIXER was more than an event. It was a reminder that: Rest matters Relationships matter What you know can be more valuable than what you sell Business is deeper than baking—it’s about systems, growth, and purpose We laughed. We shared. We connected. And we left inspired. A huge thank you to every baker, speaker, and vendor who made it powerful: @thecakefaculty @ediblesbykisses @creationsnanillc @mimiscakesandpatisserie @cakesbyludy @thecookieculture @famlandjuice @pastryqueens , My amazing assistant Raghu and our special guest Davis from Wayback Burger Let’s do it again. THE MIXER GAME NIGHT Sunday, August 10 | 6 PM – 9 PM Come ready for games, connection, and the kind of conversations that stay with you. #TheMixer #BakersHangout #FaithAndBusiness #CommunityOverCompetition #Sweetpreneurs #HeartWork
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Dear Bakers/Small Business owners, come close let’s have a brief talk 👇 (ON THE IMPORTANCE OF QUALITY CAKE PHOTOGRAPHY) Firstly, you want to view both slides… Cake photography plays a crucial role in converting potential customers into buyers. Here are some reasons why: Visual Appeal 1. Showcasing details: High-quality photos highlight the cake’s texture, color, and design. 2. Creating desire: Appealing images evoke emotions and create a desire to taste and experience the cake. Building Trust 1. Quality assurance: Professional photos demonstrate attention to detail and quality. 2. Authenticity: Genuine images showcase the cake’s authenticity and freshness. Marketing and Branding 1. Brand identity: Consistent photography style helps establish your brand’s visual identity. 2. Social media engagement: Eye-catching photos increase engagement and sharing on social media. Sales Conversion 1. Increased conversions: High-quality photos can increase sales by showcasing the product’s value. 2. Reduced returns: Accurate photos help manage customer expectations, reducing returns and complaints. Best Practices 1. Use good lighting: Natural or professional lighting enhances the cake’s appearance. 2. Style and composition: Consider the background, props, and composition to create visually appealing images. 3. Edit and enhance: Edit photos to enhance colors, contrast, and overall quality. By investing in high-quality cake photography, you can effectively showcase your products, build trust with customers, and drive sales. I hope you start putting some level of intentionality into your Cake photography/videography now ?
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They say the first 5 years of business will test everything you’ve got and Itohan Asibor is living proof you can survive and thrive. In case you missed it, the latest edition of Her Success Story Series was pure gold! @globalenergeticej sat down with Itohan Asibor, Founder of Bluberry Confectioneries and @thecakefaculty, who shared how she navigated not one, not two, but three business crises and made it through the toughest survival years. Top Tip from Itohan: “The first five years of your business are your survival years. It’s the season to build resilience, master your craft, listen to your customers, and stay adaptable.” If you’re a woman entrepreneur navigating your own survival season, this conversation is your sign to keep going. 🎥 Watch the replay now on our YouTube channel, link in bio! Tag a woman entrepreneur who needs this boost today! #WomenOfRubies #HerSuccessStory #BusinessSurvivalTips #ItohanAsibor #BluberryCakes #CakeFaculty #WomenInBusiness #CanadianEntrepreneur #TorontoWomen #NigeriaToCanada #WomenInspiringWomen #SuccessStories #ResilientWomen #EntrepreneurLife #SmallBusinessTips
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