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Itohan | BAKERY BUSINESS GROWTH COACH

@thecakefaculty

15.6K

followers

3843

following

Helping bakers grow profitable businesses
Structure • Strategy • Sales • Leadership
GRAB YOUR SEAT AT THE EMBER ADVANTAGE MASTERCLASS
| OCT 24th 👇

POSTS STORIES REELS TAGGED

The way I see it, you have two choices this Christmas.

Make money. Or watch other bakers make it.

You can wait until December, rush to Canva, design a Christmas flyer, throw in a discount, and pray for orders.

Or you can get strategic NOW.

The hard truth ➡️ Christmas doesn't reward the best baker. It rewards the baker who knows how to SELL.

That's my WHY for hosting THE EMBER ADVANTAGE — to help you create offers people want, attract paying customers, and sell profitably this Christmas.

October 24 | ₦18,500

You can keep doing what you've always done, or learn to do things differently.

Either way, Christmas is coming. And it won't wait for you.

Registration link in bio.
#salesmasterclass #BakingBusinessTips #Christmasmarketing #GrowYourCakeBusiness #bakingbusiness taken in Lagos, Nigeria by @thecakefaculty

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a day ago

Let's say you are a baker in #PortHarcourt targeting working mums in GRA and Peter Odili Road.

Your ideal customer is a 35–45-year-old professional, married with 2–3 children, who will be hosting family and friends over Christmas.

She has disposable income but very little time.
She wants something presentable to serve guests, treats the children will enjoy, and absolutely no extra kitchen stress.

Your offer? A Christmas Hosting Box.

A beautifully packaged assortment of brownies, cookies, mini cakes and chin chin, portioned for 8–10 people.

Offer two sizes, pre-order slots, and scheduled delivery on December 20th to 24th.

Your marketing message?

"Hosting this Christmas? Sort out the sweet treats without spending another minute in the kitchen."

You are not just selling cakes. You are selling convenience, peace of mind, and the confidence to entertain beautifully.

👌That's how you create a product around a customer's actual needs, not your assumptions about what will sell.

Want to learn how to develop Christmas offers your ideal customers will pay for?

Join THE EMBER ADVANTAGE on October 24th.

₦18,500 | Link in bio.
#growyourcakebusiness #bakerybusinessstrategy #TEAwithItee #HollidayMarketing taken in New GRA, Port Harcourt by @thecakefaculty

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5 days ago

I have experienced the Christmas rush, sleepless nights, sold-out products, and unfortunately disappointment of working so hard with little profit to show for it.

One thing I know for sure: A busy Christmas is not necessarily a profitable Christmas.

Here are 4 lessons I have also learnt over the years-

1. Christmas sales don't begin in December.
The most profitable opportunities often come from conversations started weeks or even months earlier.

2. Sell what customers want, not just what you love making.
Understand who's buying, what they need, and what they're willing to pay for.

3. More orders don't always mean more profit.
You can sell out and still make very little money. Price with your calculator, not your emotions.

4. Your Christmas flyer is NOT your marketing strategy.
You need a clear plan to attract buyers, convert enquiries, and close sales.

⚠️Christmas profitability is rarely accidental. It's intentional.
And that's exactly why I created THE EMBER ADVANTAGE.

Join me on October 24th for a practical masterclass where I will show you how to position your baking business, create offers that sell, attract paying customers, and maximise your Christmas profits.

Investment: ₦18,500

Don't leave another Christmas to chance.

Click the link in my bio to register.

#TEAwithItee #ChristmasSalestips #BakingBusinessTips #BakeryBusiness #thecakefaculty by @thecakefaculty

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5 days ago

Your Christmas sales strategy should not begin with what you want to bake....
It should be about the ONE product you are most likely to sell..to the ONE customer...

Join me for THE EMBER ADVANTAGE this October 24th.

It's a practical masterclass to help You boost Christmas sales, attract clients who are most likely to buy, improve profitability and prepare for a stronger 2027.

We will cover product selection, customer attraction strategies, pricing profitably and more...

Don’t miss out.

Click the LINK IN BIO tp secure your spot.

#bakersmasterclass #bakerybusinessgrowth #salestips #TEAwithItee taken in Port Harcourt by @thecakefaculty

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7 days ago

Your Existing Customers should have the privilege of getting inflrmatiin about your discounts, promos and any freebies.
Develop a CRM document and stay top of mind.
Happy Customer Service week
#TheCakeFaculty #businessgrowthexpert #customerrententionstrategy #bakingbusinesscoach by @thecakefaculty

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12 days ago

Sometimes, the fastest way to discover what is wrong with your bakery is to get more orders. 😅

Suddenly, the little things you’ve been managing become BIG things.

No systems.
Poor planning.
Underpricing.
Late deliveries.
Inconsistent quality.
An overwhelmed team.
An exhausted you.

Growth has a funny way of exposing what your current order volume has been hiding.

So your next level isn't only about attracting more customers.

It's about building a bakery that can handle more business — without the quality dropping, everything becoming chaotic, or the profit disappearing.

Before you ask, “How do I get more orders?”

Ask:
“Is my business actually ready for them?”

Bakers, if your orders doubled next week, what would break first? 👇🏽

#bakerybusinessstrategy #cakebusinesstip #growyourcakebusiness #scalingfoward #TEAwithItee by @thecakefaculty

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13 days ago

What if fruit cake isn't the only product you should be selling this Christmas? 🎄

That was the conversation we had at BEYOND FRUIT CAKE, the first edition of The Cake Faculty's monthly FREE business classes.

We explored six bakery products with Christmas sales potential, why they are worth considering, who is likely to buy them, how to package them and how to position them for the festive season.

We also talked about what makes a good holiday product and why choosing what to sell should be a business decision, not just a baking decision.

One thing I really wanted everyone to understand is this:

You don't need a long Christmas menu to make money. You need products that make sense for your business, customers who have a reason to buy them and a clear plan for reaching those customers.

And this is exactly why we created The Cake Faculty Telegram Hub.

A space for bakers who want to do more than just perfect their recipes. A community for bakers who want to think like business owners, make informed decisions and build profitable, sustainable baking businesses.

Every month, we'll be hosting FREE business classes where we'll explore practical strategies, share valuable insights and tackle real challenges that come with running a baking business.

And beyond the classes, I want this to be a place where we learn, exchange ideas, ask questions and grow together.

So, if you're a baker who's serious about building a better business, this is your invitation.

You may have missed the class, but you don't have to miss the next one or the conversations we'll be having in between.

Join The Cake Faculty Telegram Hub today. It's completely FREE.

🔗 Click the link in my bio to become part of the community.

Your baking skills brought you this far.
Let's build the business skills to take you further. taken in Port Harcourt by @thecakefaculty

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14 days ago

In case no one told you today…
Your baking business deserves to make you money, not just keep you busy...

You didn't start a business just to be busy from morning till night, only to wonder where all the money went.

Price for profit. Pay yourself. Build a business that makes financial sense.

Because at The Cake Faculty, we love beautiful cakes, but we love profitable baking businesses even more. 😌

Tag a baker who needs to hear this!
Happy weeknd 👊
#growyourbakingbusiness #thecakefaculty taken in Lagos, Nigeria by @thecakefaculty

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17 days ago

Happy 66th Birthday Nigeria 🇳🇬
#IndependenceDay #MyHomeCountry #GodblessNigeria taken in Lagos, Nigeria by @thecakefaculty

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18 days ago

We are starting something new at The Cake Faculty.

Every month, I'll be hosting a FREE class inside The Cake Faculty Telegram Hub — practical business conversations designed to help bakers build better, more profitable businesses
And we're kicking off with a timely one:
BEYOND FRUIT CAKE 🎄
6 Bakery Products to Sell & Make Money From This Christmas.

We will talk about what to sell, who will buy it, packaging, positioning, marketing and how to choose products that actually make commercial sense for your business.
📅 October 1 (TOMORROW)
⏰ 8:00 AM WAT
📍 The Cake Faculty Telegram Hub
🎟️ FREE
Come join us.
Click the link in my bio to register for the free class.
#TEAwithItee #BusinessClass #BAKINGBUSINESSTips by @thecakefaculty

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20 days ago

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21 days ago

Bakers please, love making money as much as you love making cakes.

Beautiful cakes are great.
Profitable businesses are better.

Want in on how you can make more sales in the coming months? Click the link in bio to register FREE for the Beyond Fruit Cake Workshop.

The class will be held on October 1st inside The Cake Faculty Telegram Hub.

#TEAwithItee #GrowYourBakingBusiness #businessworkshop #HolidayOrders #salesandprofittips by @thecakefaculty

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24 days ago