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The Edge - How to Stand Out in a Crowded Market

@theedgeevent

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📍7th October- Newcastle
📍 3rd March - London
Connection | Collaboration | Community
Hosted by @ginatrickstrategist & @kaysutharpodstrategist
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Last week I was invited to join a panel at The Edge, where one of the questions was about how we stand out in an increasingly crowded online world. And my answer? It’s not necessarily about doing more or being everywhere. It’s about making sure that what people see is consistent with who you are, what you do and what you want to communicate. Because your photographs are sending messages about you, whether you’ve thought about those messages or not. The question is, are they saying what you want them to say? 📸 @zoekendallcreative
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If yesterday’s photos are giving you FOMO, let’s get you into the next room 👀 The Edge Newcastle brought us Andrew & Pete, the duo behind ATOMICON, alongside brilliant speakers and a room full of business owners worth getting to know. There were so many amazing moments throughout the day, it’s hard to pick just one! And the value goes beyond what you hear from the speakers. It’s getting beyond “what do you do?” and having time to properly get to know someone. Finding people you could work with, learn from or recommend. Business Friends with Benefits. People who remember you when you’re not in the room. Next stop: The Edge London, Wednesday 28 April 2027. If you joined us yesterday, come and build on those connections. If you missed it, I’d love to welcome you to London. Tickets are currently up to 50% off. Standard: £147, full price £297 VIP: £297, full price £547 And you can spread the cost over six payments. Book by 11.59pm on Thursday 15 October to secure the current price. Prices increase on Friday 16 October. Come on your own if you want to. You won’t get left at the edge. Link in bio.
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How is this even our life?! Today we got to speak to a room full of entrepreneurs who are already making an impact on this world… And we got to help them shift their money mindset and go even BIGGER🤑 The thing is with money mindset - most of us don’t even realise the shackles we’re stuck in… Because we think it’s ‘reality’ - so we stop questioning it. We think it’s just how life is. We think it must just be us. And that’s how it’s going to be because maybe we aren’t good enough. So we try harder. See our families less. And burn ourselves out more. It’s an emotional topic because it cuts deep into who we believe we are and who we believe we are NOT. Being able to coach people through their money story has been pivotal in transforming the lives of many many clients around the world. And whatever business you’re in - you’re dealing with your clients and their money story. You’re dealing with clients who think they can’t invest in themselves. Clients who doubt their ability to get results with your methods. In our coaching certification you learn how to move clients through deep transformational work. It’s only open once a year. And that time is now. Mind Coding is the only accredited certification where you will learn the science, the spirituality and the somatics of creating long lasting transformative results… Over 50 years of combined expert insight and teaching. Up until Sunday there is £500 off so if you want to know how we do what we do… Now Is Your Time Drop a message for more details or CODING below for the link. Dr D & C xo Thank you sooo much @theedgeevent @ginatrickstrategist for creating this epic space for connection and change! 💋 #theedgeexperience #moneymindset #manifestingyourdreams #quantumleap energetics
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Lovely day finding out what @theedgeevent is all about! Some very interesting speakers and lots of food for thought #pastliferegressiontraining #networking #connection #training
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A fabulous day spent at @theedgeevent in Newcastle today! Loved being at the @crowneplazancl (a client of ours at @howell_media), watching some amazing speakers get me motivated for the rest of 2026 and beyond ✨ I ended up spending the day with my impromptu event buddy @kelly_brougham_, and I'm so happy to have been sat next to @iamsarahseed - it must have been fate that we vibed so well 💕 It's rare I get to go to events as an attendee, not staring at a livestream rig or dashing around behind the scenes - but was totally worth it! 🫶 #theedgenewcastle #events
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Today @theedgeevent I met the amazing @fayemacmentor - love love loved her presentation - very personable and inspirational woman 🌟
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Ever had a business decision where you’ve looked at ALL the options... Done the research, asked for advice, gone through the pros and cons and you STILL don’t know what the right decision is? Or maybe, deep down, you do know. You just don’t quite trust yourself enough to act on it. That’s something our next Edge Newcastle panellist Ben Franklin knows a LOT about. Ben is an Intuitive Business Strategist who helps founders realign their business and identity so they can grow audaciously. And he’s also a psychic. Ben combines that intuitive ability with three decades of experience across sales, marketing and corporate leadership to help founders see what they might not be able to see for themselves. His work isn’t about replacing business strategy with intuition. It’s about helping founders recognise and trust the intuition they already have, so they can make the calls that actually move their business forward. And THAT is a perspective we’re really looking forward to bringing into the conversation at The Edge Newcastle on 7th October. Because sometimes you can have all the information in front of you... And still need to trust yourself enough to make the bloody decision. 🎟️ Want to be part of the conversation? Ticket link in the Bio
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There’s a big difference between knowing your stuff... And being known for knowing your stuff. You might have years of experience, brilliant ideas and expertise that genuinely helps people. But how do you turn all of that into something that builds your authority long after you’ve stopped posting about it? For our Book Sponsor, Lyndsey Meredith, one answer is pretty obvious: Write the bloody book on it. 📚 Lyndsey is the founder of The Easiest Choice Publishing and a five-time #1 bestselling author. Her latest book, AUTHORity: How to Plan, Write, Launch & Leverage a Book That Grows Your Business, is all about turning what you know into a powerful business asset. Because for Lyndsey, writing a book isn’t simply about becoming an author. It can help you build authority, increase your visibility and create greater income and impact from the expertise you already have. Through publishing, coaching and strategy, that’s exactly what she helps business owners, experts and thought leaders do. Her mission? To help more experts become... “The person who wrote the book on it.” And we’re delighted to have Lyndsey and The Easiest Choice Publishing joining us as our Book Sponsor for The Edge Newcastle. Because if you want to become known and remembered for what you do, having the actual book on it certainly doesn’t hurt. 😉 🎟️ The Edge Newcastle | 7th October Only 3 tickets left! Link in the bio.
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Grab the last few tickets here ⬇️⬇️#business #businessgrowth #newcastle #northernpowerhouse #entrepreneur https://www.theedgeevent.com/?sa=sa028040713616c4508a452be13e25dc47d49d883
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You’re showing up. People are seeing your content. They’re engaging. They KNOW what you do. But they’re still not buying. Because visibility alone doesn’t guarantee sales. And that’s something our next Keynote Speaker and Mastermind Host Hannah Walker has a LOT to say about. 👀 Hannah is a Sales Mentor and creator of the Sales Chameleon Framework®, a modern approach to selling that brings together buyer psychology, identity, behavioural strategy and commercial sales expertise. Before building her own business, Hannah led global sales and multi-million-pound strategic projects within the engineering sector. Today, she helps business owners understand what actually makes people buy in a market where simply being visible isn’t enough. And at The Edge Newcastle on 7th October, you’ll have TWO opportunities to learn from her. 🔥 On the main stage, where Hannah will be challenging some of the outdated sales advice we’ve all heard and getting into what actually influences buying decisions. 🔥 Inside her Mastermind session, where a smaller group will get the chance to go deeper, ask questions and work through their own sales challenges with Hannah. Expect practical strategy, a few uncomfortable truths, probably some sharp humour. 😂 And a VERY different perspective on sales. Because getting more people to see you is one thing. Knowing how to turn that attention into sales is another. Want to be in the room? 🎟️ The Edge Newcastle | 7th October Only 5 tickets left. Link in bio.
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You can be bloody brilliant at what you do. But does the outside world actually KNOW it? Because having expertise and being recognised for that expertise are two very different things. And that’s exactly why we’re so excited to have Brand Runway as an official Media Partner for The Edge Newcastle. 🎉 Brand Runway is a luxury media house founded by Jenni Parker Brown, built around a simple but powerful idea: Making sure the marketplace can recognise the authority that is already there. Jenni has spent more than 14 years working at the intersection of publishing, thought leadership and digital discovery. She has an incredible ability to spot what’s significant in someone’s thinking, bring the strongest ideas into focus and articulate them in a way that helps other people recognise their value too. Today, through Brand Runway and her signature Authority Couture approach, she looks at the whole picture of how someone’s authority is represented. Their ideas. Their language. Their visual identity. The places they appear. The conversations they’re part of. And increasingly, what happens when AI goes looking for them. Which makes Brand Runway such a brilliant fit for what we’re building at The Edge. Because it’s not just about being seen. It’s about being known and remembered for the right things. A huge welcome to Jenni Parker Brown and Brand Runway as our Media Partner for The Edge Newcastle. 💛 We’re very excited to have you with us. 🎟️ The Edge Newcastle | 7th October https://www.theedgeevent.com/newcastle2026
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How much money are you leaving on the table in your business? Not because you need another offer. Or another qualification. Or another 27 things added to your to-do list. But because you’re not selling enough, marketing enough or getting visible enough for the right people to actually buy from you. That’s exactly the kind of thing our next Expert Speaker Faye Mac wants business owners to stop doing. Faye is a straight-talking business mentor with a relentless focus on sales, marketing and growth. Starting from zero, with no investment and everything to prove, she built and scaled multiple businesses to multi-7 figures and has since supported thousands of business owners around the world. But Faye isn’t coming to The Edge to give you a motivational pep talk about thinking bigger. She wants you to do something with it. Get into action. Get visible. Sell. And ultimately, get paid. Faye will be taking to the stage at The Edge Newcastle on 7th October, and we have a feeling she’s going to give the room exactly the kick up the arse some of us need. 😂 Because there could already be more money available in your business. The question is... Are you actually going after it? 🎟️ Get your ticket for The Edge Newcastle - link in the Bio
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