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The Edge - How to Stand Out in a Crowded Market

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📍7th October- Newcastle
📍 3rd March - London
Connection | Collaboration | Community
Hosted by @ginatrickstrategist & @kaysutharpodstrategist

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If yesterday’s photos are giving you FOMO, let’s get you into the next room 👀

The Edge Newcastle brought us Andrew & Pete, the duo behind ATOMICON, alongside brilliant speakers and a room full of business owners worth getting to know.

There were so many amazing moments throughout the day, it’s hard to pick just one!

And the value goes beyond what you hear from the speakers. It’s getting beyond “what do you do?” and having time to properly get to know someone. Finding people you could work with, learn from or recommend.

Business Friends with Benefits. People who remember you when you’re not in the room.

Next stop: The Edge London, Wednesday 28 April 2027.

If you joined us yesterday, come and build on those connections. If you missed it, I’d love to welcome you to London.

Tickets are currently up to 50% off.

Standard: £147, full price £297
VIP: £297, full price £547

And you can spread the cost over six payments.

Book by 11.59pm on Thursday 15 October to secure the current price. Prices increase on Friday 16 October.

Come on your own if you want to. You won’t get left at the edge.

Link in bio. by @theedgeevent

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8 days ago

Ever had a business decision where you’ve looked at ALL the options...

Done the research, asked for advice, gone through the pros and cons and you STILL don’t know what the right decision is?

Or maybe, deep down, you do know. You just don’t quite trust yourself enough to act on it.

That’s something our next Edge Newcastle panellist Ben Franklin knows a LOT about.

Ben is an Intuitive Business Strategist who helps founders realign their business and identity so they can grow audaciously.

And he’s also a psychic.

Ben combines that intuitive ability with three decades of experience across sales, marketing and corporate leadership to help founders see what they might not be able to see for themselves.

His work isn’t about replacing business strategy with intuition.

It’s about helping founders recognise and trust the intuition they already have, so they can make the calls that actually move their business forward.

And THAT is a perspective we’re really looking forward to bringing into the conversation at The Edge Newcastle on 7th October.

Because sometimes you can have all the information in front of you...

And still need to trust yourself enough to make the bloody decision.

🎟️ Want to be part of the conversation?

Ticket link in the Bio by @theedgeevent

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15 days ago

There’s a big difference between knowing your stuff... And being known for knowing your stuff.

You might have years of experience, brilliant ideas and expertise that genuinely helps people.

But how do you turn all of that into something that builds your authority long after you’ve stopped posting about it?

For our Book Sponsor, Lyndsey Meredith, one answer is pretty obvious:

Write the bloody book on it. 📚

Lyndsey is the founder of The Easiest Choice Publishing and a five-time #1 bestselling author.

Her latest book, AUTHORity: How to Plan, Write, Launch & Leverage a Book That Grows Your Business, is all about turning what you know into a powerful business asset.

Because for Lyndsey, writing a book isn’t simply about becoming an author.

It can help you build authority, increase your visibility and create greater income and impact from the expertise you already have.

Through publishing, coaching and strategy, that’s exactly what she helps business owners, experts and thought leaders do.

Her mission?

To help more experts become... “The person who wrote the book on it.”

And we’re delighted to have Lyndsey and The Easiest Choice Publishing joining us as our Book Sponsor for The Edge Newcastle.

Because if you want to become known and remembered for what you do, having the actual book on it certainly doesn’t hurt. 😉

🎟️ The Edge Newcastle | 7th October

Only 3 tickets left! Link in the bio. by @theedgeevent

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16 days ago

You’re showing up. People are seeing your content. They’re engaging. They KNOW what you do.
But they’re still not buying.

Because visibility alone doesn’t guarantee sales.

And that’s something our next Keynote Speaker and Mastermind Host Hannah Walker has a LOT to say about. 👀

Hannah is a Sales Mentor and creator of the Sales Chameleon Framework®, a modern approach to selling that brings together buyer psychology, identity, behavioural strategy and commercial sales expertise.

Before building her own business, Hannah led global sales and multi-million-pound strategic projects within the engineering sector.

Today, she helps business owners understand what actually makes people buy in a market where simply being visible isn’t enough.

And at The Edge Newcastle on 7th October, you’ll have TWO opportunities to learn from her.

🔥 On the main stage, where Hannah will be challenging some of the outdated sales advice we’ve all heard and getting into what actually influences buying decisions.

🔥 Inside her Mastermind session, where a smaller group will get the chance to go deeper, ask questions and work through their own sales challenges with Hannah.

Expect practical strategy, a few uncomfortable truths, probably some sharp humour. 😂 And a VERY different perspective on sales.

Because getting more people to see you is one thing.

Knowing how to turn that attention into sales is another.

Want to be in the room?

🎟️ The Edge Newcastle | 7th October

Only 5 tickets left.

Link in bio. by @theedgeevent

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17 days ago

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22 days ago

How much money are you leaving on the table in your business?

Not because you need another offer.

Or another qualification.

Or another 27 things added to your to-do list.

But because you’re not selling enough, marketing enough or getting visible enough for the right people to actually buy from you.

That’s exactly the kind of thing our next Expert Speaker Faye Mac wants business owners to stop doing.

Faye is a straight-talking business mentor with a relentless focus on sales, marketing and growth.

Starting from zero, with no investment and everything to prove, she built and scaled multiple businesses to multi-7 figures and has since supported thousands of business owners around the world.

But Faye isn’t coming to The Edge to give you a motivational pep talk about thinking bigger.

She wants you to do something with it.

Get into action.

Get visible.

Sell.

And ultimately, get paid.

Faye will be taking to the stage at The Edge Newcastle on 7th October, and we have a feeling she’s going to give the room exactly the kick up the arse some of us need. 😂

Because there could already be more money available in your business.

The question is...

Are you actually going after it?

🎟️ Get your ticket for The Edge Newcastle - link in the Bio by @theedgeevent

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24 days ago

Be the Condom in Your Industry: Why Safe Businesses Don’t Stand Out.

Yep. That’s genuinely the title of one of our keynotes at The Edge Newcastle. 😂

And before you wonder what on earth we’re doing...

It makes perfect sense when you meet @naomi.m.smith

Naomi is a Protection Adviser known for her bold, straight-talking approach to something many business owners would rather not think about:

What happens if life throws something at you and suddenly you can’t work?

We insure our cars.
Our homes.
Our phones.
Even the dog.

But what about our income, our business and the people who depend on them?

Financial protection and business resilience can feel complicated, dry and VERY easy to put off until another day.

Naomi makes sure it isn’t.

She combines straight-talking advice, real-life insight and humour to make protection relatable, memorable and, most importantly, something you actually take action on.

And on 7th October, she’s bringing all of that to The Edge Newcastle stage.

Because protecting what you’re building might not be the sexiest thing on your business to-do list...

But Naomi is certainly going to make sure you remember it. 😂

🎟️ Get your ticket for The Edge Newcastle - Link in my bio by @theedgeevent

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a month ago

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a month ago

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a month ago

If you could ask two people who’ve built a hugely successful business ONE question about growing yours, what would you ask?

Because at The Edge Newcastle, you’re actually going to get the chance. 👀

Our headliners @andrewandpete aren’t coming along to deliver a polished keynote and disappear backstage.

We’re handing the questions over to YOU.

They’ll be joining us for an interactive audience Q&A, where you’ll have the opportunity to ask them about the stuff you actually want to know.

❓ Scaling without swapping more of your time for money.
❓ Marketing.
❓ Content.
❓ Building an audience.
❓ Creating offers people want.
❓ Growing a team.
❓ Making decisions when things aren’t working.
❓ Or the behind-the-scenes reality of building a business like theirs.

Andrew & Pete are the founders of ATOMIC and ATOMICON, one of Europe’s largest business conferences, and have been ranked among the top 100 digital marketers in the world.

They’ve spoken on some of the world’s biggest stages, written two hit books, worked with brands including Xero, HubSpot, Vodafone and American Express, and built a seriously successful business right here in the North East.

But we don’t just want you sitting there listening to their story.

We want you to be part of the conversation.

So have a think...

If you were sitting in that room right now, what would YOU ask Andrew & Pete? 👇

And if you want the chance to ask them in person, grab your ticket for The Edge Newcastle on 7th October.

🎟️ Link to tickets in my bio by @theedgeevent

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a month ago

There are probably things you KNOW you need to do in your business.

👉 Put the price up.
👉 Have the difficult conversation.
👉 Say no to something that isn’t working.
👉 Make the offer.
👉 Show up more visibly.
👉 Change direction when something no longer feels right.

But knowing what needs to happen and actually having the courage to do it are two very different things.

Because growth often requires us to get uncomfortable.

And that’s exactly the conversation @courage_and_wild , will be bringing to The Edge Newcastle.

Felicity is the founder of Courage People and creator of the Courage Code™, with 30 years’ experience as a facilitator, coach and keynote speaker.

Her work is all about courage, discomfort and what becomes possible when we stop avoiding both.

At The Edge Newcastle on 7th October, Felicity will be joining our panel to explore how we can use courage and discomfort to make the decisions, take the actions and create the businesses we actually want.

Because sometimes you already know what needs to change.

The thing standing between knowing it and doing it is courage.

And we’re VERY excited to get Felicity’s perspective on that conversation. 💛

And if you want to be in the room for conversations like this, grab your ticket for The Edge Newcastle - link is in my bio by @theedgeevent

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a month ago

If your business can only grow when you work more hours, there’s a problem.

Because there are only so many hours you can add.

And yet, when we want to make more money, take on more clients or grow the business, the answer is so often:

Do more.
Work longer.
Add another thing to the list.

But what if the problem isn’t that you don’t have enough time?

What if it’s how your business is using the time you already have?

That’s something @ilariasambi , founder of Work Less, knows a LOT about.

Ilaria helps high-achieving women work fewer hours without sacrificing their income.

She specialises in looking at how business owners are actually spending their time, finding what’s wasting it, cutting what doesn’t need to be there, and using AI and automation to create leaner, smarter ways of working.

And she’ll be joining us on the panel at The Edge Newcastle on 7th October. 🎉

We’ll be getting into the realities of growing a business, making better decisions about where your time goes, and building something that doesn’t require you to be working every available hour just to keep it moving.

Because growing your business shouldn’t automatically mean growing your workload too.

If that sounds like a conversation you need to be in the room for, grab your ticket 👇

🎟️ Link in bio by @theedgeevent

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a month ago