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The Folklore

@thefolklore

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Helping brands sell everywhere & market smarter with AI. Simple tech, big savings, global reach 🌍
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Two days left to secure your spot at our London event, featuring a game-changing conversation on foundership and brand-building. This Thursday, October 10th, join Amira Rasool, CEO and Founder of The Folklore (@thefolklore) and Adaora Oramah, CEO and Founder of AMAKA (@amaka.studio) as they share insights from their journeys of raising over $8 million in funding collectively. Whether you’re a brand founder or a creative entrepreneur, this is your chance to learn from two powerhouses shaping their respective industry’s. Don’t let this opportunity slip away. Tap the link in our bio to RSVP for The Folklore London Experience.
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#fiercefemalefriday Big congrats to @thefolklore on raising $3.4 million in seed funding to connect emerging fashion brands with global retailers! The New York-based B2B marketplace, founded by @amirarasool to empower brands from Africa, Asia and The Caribbean, will use the funds to fuel its B2B marketplace platform The Folklore Connect and The Folklore Capital, a loan program offering emerging brands working capital of up to $1 million. This funding round will fuel The Folklore’s mission to bridge the gap between emerging brands and international retailers, providing both with the tools they need to thrive.
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B2B marketplace @thefolklore has secured $3.4M in seed funding to help brands reach global stores. Founded in 2018 by Amira Rasool, The Folklore assists fashion brands from emerging markets like Africa, Asia, and the Caribbean in tapping into international markets. In 2022, the startup launched The Folklore Connect, a B2B marketplace and wholesale management software, enabling brands to partner with global retailers like Nordstrom, shifting from its original direct-to-consumer model. Originally focused on fashion, The Folklore has evolved into a multi-sector platform supporting beauty, health, and wellness brands, and enabling global retailers to access a diverse creator pool. With a total of $6.2 million raised, Rasool plans to introduce new services to support brand scaling, including financial and talent resources. Key developments include The Folklore Capital, which offers up to $1 million in loans to help brands manage cash flow, especially useful for handling large orders with extended payment terms. The Folklore also provides a labor marketplace, facilitating access to vetted talent and manufacturers recommended by its community, supporting brands that need occasional staffing. By signing up for the B2B marketplace and SaaS product, brands can access these resources and more, empowering them to scale and succeed in the global market. #startup #startups #startuplife #startupgrind #startuplifestyle #naijastartups #businessstartup #startupsuccess #startupstory #startupcompany #startupstories #startupideas #startupadvice #startupcommunity #startupcoach #startupmarketing #startupecosystem #startupsupport #TheFounders
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@amirarasool transitioned from a fashion journalist to an entrepreneur, launching @thefolklore to create retail opportunities for diverse owned businesses, which she shares more about in a Fashionista Fireside interview with @fashionista_com’s Deputy Editor, @anavcolon. Her journey is an inspiring example of how passion and determination can drive impactful change, which you can learn more about at the link in our bio. #jbcclients
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Don't miss our live event with @thefolklore's founder & CEO, @amirarasool! Learn about her journey from editorial to entrepreneurship, raising over $1M in pre-seed funding & scaling her B2B platform. On The Fashionista Network, this Friday, June 14 at 1pm ET. 🩶 Sign up at the 🔗 in bio.
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Join us on The Fashionista Network with @amirarasool, founder of @thefolklore, LIVE this Friday, June 14 at 1pm ET! Discover how she built a thriving B2B platform connecting global brands & became one of the youngest Black women to raise over $1M in pre-seed funding. 🩶 Sign up at the 🔗 in bio.
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The African beauty industry is thriving. However, it needs a home to continue this ongoing nourishment. ⁠ ⁠ The Folklore Group is a tech-enabled e-commerce marketplace that focuses on luxury African fashion and beauty, supporting multiple brands including Arami Essentials and Suki Suki Naturals. ⁠ ⁠ It serves as a bridge between homegrown high-end brands in Africa and the markets in the diaspora.⁠ ⁠ Story by Elvis Kachi, read more at the #linkinbio.⁠ ⁠ #beautyindustry #beautybusiness #retail #technology
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FASHION ~ The Folklore, founded by @AminaRasool, secured new funding to support fashion brands from emerging markets like Africa. With its 2022 launch of The Folklore Connect, a B2B marketplace, the company enables partnerships with global retailers, it begs the question what does this mean for African fashion creatives? Read more at www.glaziang.com (link in bio) 📸 - @thefolklore #GlaziaNow #AfricanFashion #AmiraRasool #TheFolklore #GlobalExpansion #FashionTech #EmergingDesigners
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Behind the scenes 🎬✨ Un poco de la grabación que realizamos para @thefolklore en el @bogotafashionweek. Gracias por elegirnos 🎥🔥 A summary of the recording we did for @thefolklore at @bogotafashionweek. Thank you for choosing us. #behindthescenes #fashionweek #bfw #videography #videos #moda #style
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We are showing our first dedicated menswear collection (don’t worry ladies, these are unisex styles too) in NYC this week with our friends at @thefolklore! The first day was super fun! We got to see and talk with our @shopbop family, @janealbiter, @carolineinnycity and @stephanierobes Excited to get this collection to ya’ll. It’s called BlooMEN because Men can bloom too! It’s encourages all to OPEN UP, TAKE UP SPACE and RELEASE YOUR FRAGRANCE. The bud is beautiful but the Bloom demands to be acknowledged and taken in. We shot some amazing images and video with our favorite creator, @brandonesparza of @manifaith.creative! Can’t wait for you guys to see everything!
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We had the pleasure of showing out first dedicated men’s collection with @thefolklore in New York last week alongside some amazing brands. Thank you @amirarasool
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Big money comes big changes! Excited to announce that @TheFolklore closed a $3.4 Million seed round and launched a whole new platform and membership offering. Starting today, global brands across fashion, beauty, home, wellness, hygiene, and kids & baby will have access to… Technology: A one stop shop to create and manage your wholesale storefront, source vetted freelancers and manufacturers, and apply for business funding. Education: An exclusive content library featuring business guides, videos, downloadable templates, and recorded webinars. Community: Monthly online and in person mixers, dinners, co-working retreats and panel discussion. Plus access to our private WhatsApp group. Join our global movement to learn, connect, sell and thrive as a community. #TheFolklore
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