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The Folklore

@thefolklore

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Helping brands sell everywhere & market smarter with AI. Simple tech, big savings, global reach 🌍
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a year ago

🚨BIG NEWS! Introducing our new and improved AI Optimization Tool — built to help independent brands instantly create professional product images and descriptions in seconds.

✅ Instantly enhance product visuals
✅ Generate SEO-friendly descriptions
✅ Save up to $6,000/year on photo shoots, editors, and models

No long prompts, no complex setups, just upload and elevate your product listings in seconds to see a 60% boost in conversion rates.

✨ Join The Folklore to start optimizing your product images & descriptions today. Link in bio.

#TheFolklore
#ProductPhotography
#ConversionOptimization
#AITools by @thefolklore

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a year ago

🚨 Big news for brands: You can now sell everywhere from one place.

With The Folklore’s latest launch, brands can now dropship across major enterprise retailers and list your products on global marketplaces, without opening a dozen new accounts or learning a new system.

Here’s what’s new:
✅ List on platforms like Etsy & Nordstrom
✅ Sell directly through Instagram, TikTok, YouTube & Pinterest
✅ Show up in Google Search, Shopping, Images & Lens
✅ Manage orders + shipping in one sleek dashboard
✅ Get weekly USD payouts straight to your local bank
✅ Save money with discounted global shipping rates

Your products. Millions of shoppers. One system built for small brands with big ambitions.

✨ Start your 7-day free trial at the link in bio and start selling smarter.

#TheFolkloreSource #SellEverywhere #SocialSellingSimplified #DropshippingMadeEasy #MultiMarketplaceSelling #SmallBusinessTools #BrandBuilders taken in New York, New York by @thefolklore

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a year ago

The Showroom: Diaspora Den x The Room arrives at The Africa Center this NYFW.

September 9 is reserved for private appointments. Buyers, stylists, press and industry professionals may contact pr@tflas.com to request an appointment.

On September 10, The Showroom opens to the public from 10 AM–7 PM, featuring designers from across Africa and the diaspora, including Ajabeng, Street Souk, House of Aama, Kadiju, ANIMA IRIS and more.

W Art Studio will also host complimentary perfume-making sessions from 2–7 PM, with a new session beginning every hour. Space is limited to 25 guests per session, so reservations are highly encouraged.

📍 The Africa Center
🔗 RSVP through the link in bio by @thefolklore

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a month ago

by @thefolklore

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2 months ago

What does it really take to pivot your company and raise $6.2 million in venture capital?

In this special episode of The First 200 Podcast, fellow venture-backed founder Cherae Robinson (@sasyrae) turns the tables by interviewing our Founder & Host Amira Rasool (@amirarasool) about her journey building The Folklore (@thefolklore), the commerce technology company helping the world’s leading retailers discover, onboard, and grow with independent brands.

After launching The Folklore as an e-commerce marketplace for African fashion, Amira made the difficult decision to pivot the business into a B2B technology platform, going on to raise $6.2 million in venture capital and partner with some of the world’s largest retailers to create more opportunities for small brands around the world.

From knowing when to pivot, to fundraising as a Black woman founder, to building technology for the future of retail, Cherae and Amira discuss the lessons, challenges, and decisions that shaped The Folklore into the company it is today.

🎙️ Listen or watch now on YouTube, Apple Podcasts, Spotify, or wherever you get your podcasts. Find all the links in our bio. 🔗

#TheFirst200 #WomenFounders #VentureCapital #StartupFounder #RetailTech by @thefolklore

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3 months ago

Introducing The First 200, a new media platform and founder network highlighting the journeys of venture-backed entrepreneurs from distinct backgrounds.

Today we released a first-of-its-kind Index documenting the first 200 Black women founders in the United States to raise over $1 million in venture capital funding.

Over the last few months, we have researched hundreds of founders, investors, funding announcements, and company histories to build a permanent archive of the Black women who have achieved this major milestone.

Alongside the Index, today we’ve also launched The First 200 Podcast. Our Founder & Host @AmiraRasool will sit down with founders from the Index to explore what it really takes to raise capital, build venture-backed companies, navigate setbacks, and create lasting impact.

Together, these Black women founders have raised more than $4 billion in venture capital and built companies across healthcare, commerce, fintech, AI, consumer products, and beyond.

This is more than a list. It’s a resource, a historical record, and a blueprint for the next generation of founders.

Explore the Index, listen to the podcast, and help us celebrate the women who changed what’s possible. Check out the link in bio 🔗

#TheFirst200 #BlackWomenFounders #VentureCapital #Startups #Entrepreneurship WomenInBusiness Innovation TechFounders by @thefolklore

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