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thejoelsons

@thejoelsons

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We are award-winning filmmakers that provide creative development, direction, cinematography & production services.
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#thejoelsons

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A huge thank you to @thejoelsons for donating soccer nets for Franklin students AND community use! An extra bonus was the time they took to install them for us this morning.

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Mid July Photo Dump 🫧🦩😻💋💄📸🤳📲

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For the spring version of our Boll & Branch film, we evolved the visual language with richer tones, more vibrant blooms, and a stronger focus on lived-in, everyday moments. Softness remains at the core, now expressed through color, light, and motion in full bloom.

#DirectorsCut #CGI #FloralAnimation #MotionDesign #Spring #SeasonalStorytelling #CGIRnD #Steelworksstudio

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Who remembers The Blacklist Art & Film Festival? This was the intro to our 5th and final showcase, circa 2010. Good times, great filmmakers, artists and bands.

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My 2016 Rollcall.
•
A look back at moments of significance,
10 years past.
•
@Redken artist connection. Las Vegas

Redken fifth Avenue academy with @justbhair

@creatureandthewoods photo shoot with @thejoelsons

Redken fifth Avenue with @philipbarwick @jorge_joao

Yellowstone buffalo. my first trip with @ellendevinehair

Vibin new years I think with @lee_may_____

Ozzy cover night 🕷️

Aka New York wondering how much longer I can keep up living for everyone else.

Mountin trip getaway in San Diego

@randolphssalon hands on workshop

Got to sesh with @guidopalau for a season.

Latin American symposium with @samvillahair @coachchrisbaran

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That's a wrap on 2025! We're feeling grateful for all the creative opportunities, our clients and the incredible teams who help bring these crazy ideas to life. Here are just a few of our favorites...and yes, we're ready for 2026! Let's go!
Happy New Year, Everyone! ✨🎥🎬🥂🎉

(We maxed out on number of tags in the post...)

Slides 2-4
Bridgestone x Lamborghini "Art of the Drive"
@kristaliney @swftnck @thekirby @benjamingross.life @mattlasseter @neumiepoo @heyitsboven

Slides 5-6
Relatable games
@loellestudios

Slides 7-8
PODS "Nursery"
@hold_for_customerservice
@matthewsimmonsphoto

Slide 9
BCRF PSA "Forward. Faster."
@aribruan @ryanmore

Slide 10
Beaufort Memorial Health
@aribruan @ryanmore

Slide 11
Disney / Hulu **still top secret**
@thejoelsons
@andyrobbins

Slide 12
Nightmare on Elm Street 4k release
@andrewburke00 @brainstormireland @traci.s.hays @kristaliney

Slide 13
WB The Conjuring: Last Rites
@scalerious @dpduckworth @andyrobbins
@kristaliney @hellonewhouse

Slide 14
BODYBAR Pilates
@bodybarpilates @stephaniesalustro @ryanmore @neumiepoo @iceberg_analogy

Slide 15-16
Bridgestone x Lamborghini Dec 2025
@benjamingross.life @stephaniesalustro @fiorella_occhipinti @mattwisedp @stefanobella.dp @kevindalit @kristaliney

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“The Future Of Soda Is Now”

A celebration of design, energy, and imagination.

What began as explorations in typography and flavor evolved into a vibrant world in motion. Our film brings Poppi’s bold, refreshing spirit to life.

#cgi #animation #houdini #c4d #typography #flavorcues #drinkpoppi #beverage #steelworksstudio

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A look inside the flavored world of Poppi.

Crisp, refreshing, and full of energy.
Orange, grape, and raspberry shaped the design language behind our upcoming film.

#cgi #animation #houdini #c4d #flavorcues #poppi #beverage #steelworksstudio

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“The Future Of Soda Is Now”

Before the full film drops, a look at how it began.
Our typographic explorations brought Poppi’s key messages to life through motion, texture, and form.

#cgi #animation #houdini #c4d #beverage #typography #poppi #steelworksstudio

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From camera rigs to creative sparks ⚡️ A look behind the lens from our recent shoot. We can’t wait to share what’s coming next. 🎥 #production #film #onset

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#TheGoldenBachelor is back for Season 2 on @abc 🌹✨

Riverside returned to lead the teaser, promo, and key art for this next chapter. Here’s to a season of wild love, now streaming on @hulu @goldenbachabc.

Grateful to have teamed up with the brilliant directing duo @thejoelsons on this one.

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