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@thekellyschmidt

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DITL of an upstate New York hair dresser / mama / salon owner. Just your average half Wednesday half Thursday because most of the time I’m too busy to remember to film 🫠 I LOVE this life and I wouldn’t change a damn thing! Enjoy my rambles #518salon #mompreneur #518moms #albanyhairstylist
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I'd like you to meet Rachel from @reach_creative ✨ Reach Creative is a website design and branding studio where strategic and beautiful brands take root. The goal was to make Rachel’s design brain tangible through this shoot, photographing the intersection between tending a garden and tending a brand. Through a half day we were able to get SO much content for her that she can use for a very long time, and it's been so exciting to see how she's used the images already! Huge shoutout to @thekellyschmidt for the creative direction and @amknizekphoto for the behind the scenes content, along with @secretgardenerhudsonnny for the gorgeous location. It takes a team to make something like this happen! About - If you’re new, my name is Becca, and I help businesses attract their ideal client and get found on Google through strategic brand photography. 🥰 Follow for more brand photoshoot inspiration!
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Salon culture? Yeah. We’ve got that covered. New things coming ❤️‍🔥 #518salon #albanysalon #albanyhairsalon #albanyhairstylist
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Host & Gather offically launched her new brand and website on Friday, and this one was such a fun collaboration from start to finish! It all started with Wa’Kena’s vision and TALENT behind it all. She knew exactly the kind of event company she wanted to create, one that wasn’t afraid to do things a little differently. @thekellyschmidt brought that vision to life through brand messaging and copywriting that showcases exactly what makes Host & Gather different and proves that not all event planners have to look, feel or do things the same way. Then I had the opportunity to bring the visual components to life through the brand and website, creating a digital home that feels just as unique as the events Wa’Kena creates. Working with creative women running incredible businesses will never get old!! #brandlaunch #websitelaunch #branddesign #eventbrand eventplanner #creativecollaboration Host & Gather logo on a deep plum background with soft floral shadow details
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Doing what I love🎣🪱 • • • • • • 📸: @lindsaymaierphotography 📝: @thekellyschmidt
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September in the garden. 🪴 New work capturing BTS and detail shots at @secretgardenerhudsonny for the newest @reach_creative brand shoot. A stunning location, perfect weather, and an incredible team who makes "work" fun! Shoot days don't get any better than that. #hudsonvalleyny #editorialphotographer #gardenphotography #upstateny #capitalregionny
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When was the last time you were truly inspired by something non digital? While the bulk of my business is building digital brands through branding and web design, I often get inspiration from a lot of outside sources, especially nature. Gardening is one of my hobbies, and not only is it a place where I can truly take a deep breath, it’s also where a lot of my creative inspiration comes to life. The color of flowers, the way the sunlight hits them, the breeze blowing through, the different textures of greenery. It all gets woven into the way I think about brands, regardless of whether it has a direct relation to the business or not. I also think there’s something inspiring about thinking of building your brand like planting a seed or tending to your garden. It all starts with the roots and caring for the plant in order for it to bloom beautifully, and the same goes for your business. Your business can be strategic AND beautiful. Your website can be a literal working tool for your business, not just something that looks pretty. If you’re looking for not only a brand designer, but a strategic partner for your business, let’s connect!! Rachel, founder of Reach Creative, walking through a flower garden, inspired by nature and organic textures.
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What do you want someone to feel when they experience your brand? For this session, I wanted people to get a glimpse of what a morning on the lake with @chel.denise and @kara_foley8 actually feels like. The early morning light, the fishing, the laughs between friends, and the products that naturally fit into those moments. 🎣🌅 Choosing a location that reflects your brand and the experience you want to create for your audience makes such a difference in the story your photos tell. When someone sees your products being used in a setting that feels real and familiar, it helps them picture how those products might fit into their own lives, too. One of my favorite parts of a shoot is thinking through these little details, from choosing a location that feels true to the brand to finding ways to incorporate products naturally into the experience we’re capturing. For Chelsie and Kara, that meant an early start to the day and capturing them doing something they genuinely love. 🎣
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Getting to see creatives collaborating is its own kind of magic. I had the pleasure of capturing behind the scenes shots for @thekellyschmidt, @lindsaymaierphotography, @kara_foley8 , and @cheluxemakeup at a gorgeous local preserve. Combining their ideas and unique skill sets created exceptional results!
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What’s better than having a ton of followers? Having images that actually capture your personality, your brand, and what you want people to feel when they see you. Honestly? I don’t think there is anything better. 💃
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I've been envisioning this next chapter of Reach Creative for some time, finding a way to weave my love of gardening and nature into the brand and the story behind how I approach brand and web design. So much of my inspiration comes from nature, and this evolution finally feels like a reflection of not only what inspires me, but why I design the way I do. There is so much more behind this next chapter than a new look. It feels like Reach Creative becoming even more of what I’ve always wanted it to be, rooted in the belief that the best brands are built from something deeper than just beautiful design. I could not have brought this vision to life without the most talented team: @thekellyschmidt, @rebeccaloomisbranding, and @amknizekphoto. And of course, the beautiful @secretgardenerhudsonny, which could not have been a more perfect setting!! Where strategic brands take root and become something worth remembering.
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Your photos are allowed to have personality. 👙🍻🦩 They can share your voice through playful, colorful, unconventional photos and still make people want to buy from you. Consider this permission to make your photos a lot more you. 💃
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