Instagram story viewer> @thekellyschmidt> Posts
Upstate NY Creative Director + Writer(@thekellyschmidt)'s profile avatar HD Profile

Upstate NY Creative Director + Writer

@thekellyschmidt

POSTS STORIES REELS TAGGED
If I could erase one thing from the fucking internet (other than racism, p3dos, incels & most men)… It’d be laptop photos with a coffee mug for your brand photos. UNLESS YOU DESIGN LITERAL COFFEE MUGS OR LAPTOP CASES OR OWN A CAFE — THOSE IMAGES FO NOT DIFFERENTIATE YOU. They don’t tell your audience who you are or what you do or single you out in any fucking way. And I say this as a founder who has MANY LAPTOP BRAND PHOTOS and they’re gorgeous and made sense to me at the time. So WTF do you actually capture if your job is “laptop????” You find the narrative of your transformation. And then hire a creative director — aka me. — to consult with before you hire a photographer. I work with so many talents brand photographers and I KNOW FORST HAND they wanna create cool shit with you. And many try to get yall to see the bigger vision too. But sometimes we don’t see it on socials first then we think our big ideas won’t land or aren’t right. But I swear to you — doing the weird cool idea that actually shows your incredible brain, the transformation you give your clients and the leadership only YOU could serve… That shit will ALWAYS LAND BETTER than being the same coffee mug obsessed laptop crouching version of yourself that says nothing. Have a campaign coming up that you want some big brand energy injected into? Follow me here @thekellyschmidt for more big brand energy and creative direction shenanigans. (And snoop BBE Intensives — you know where) #brandphotographer #brandphotoshoot #creativedirection #womenownedbusinesses #onlinebusiness taken in Hudson Valley, NY by @thekellyschmidt
39
3 months ago
Download
Screaming, crying, throwing up at how excited I am to help scaling founder-led brands take the vision out of their heads & make it real! @theloudmouth.co is all about big ideas, weird ass concepts, and creating messaging, executing campaigns, and giving brands direction in a way ONLY THEY CAN. Because fuck being the same. Fuck the rule book on how brands grow. And fuck creating anything for your brand that you wouldn’t want to actually see in the world. Let’s bring your next launch, campaign, or creative project into the world together. DM me AUDIT and I’ll send you deets about BBE or you can inquire at the 🔗 NOW BOOKING BABY! Based in Upstate New York but serving clients EVERYWHERE 🪩 #femalefounded #womanownedbusiness #creativeentrepreneur #hudsonvalleyny #creativedirection taken in Hudson Valley, NY by @thekellyschmidt
1
3 months ago
Download
What a story 👆 When @allison.beyer asked me to lead the narrative of their brand story video project with @theandersonfinancialgroup , my heart almost skipped a beat. In a past life, I produced, scripted and creative directed video content for the nonprofit I worked for. And it’s where I felt most alive as a creative and strategist. As a former journalist, I can see stories as much as I know how to organize the words. And The Anderson Financial Group’s story is all about its people. The clients they serve are human beings first and they believe it’s their duty to help them build a financial plan that helps them live for today AND feel secure for tomorrow. Because retirement shouldn’t be all your love for (Thad a direct line from the script I wrote and it gives me chills!) They didn’t want another brand video that was interviews “telling” everyone what they did. They wanted us to capture the feeling they want future clients to feel — hopeful for their future and excited for their life and taken care of with their money. So @beyercreative and I dreamed up their dream. I wrote the script based on extensive interviews with their team. Then Will, Allie and I got to worked mapping out the entire narrative from shots lists, to vignette story arcs and how everything paired visually and with the script. Allison leaned on her extensive community contacts to showcase businesses and talent who could bring this story to life. And the result — a brand video that fully represents the IMPACT of The Anderson Financial Group on its people. Your story is more than what you do. It’s the dreams, the change, the hope, the impact you leave on your clients and community. It deserves storytellers who will do it justice. If you want your brand’s story captured to its fullest potential, we’d love to support you in 2026! You know where to find us 👀 #brandstorytelling #nyvideographer #brandvideo #albanyny #scriptwriter taken in Albany, New York by @thekellyschmidt
15
9 months ago
Download
It sure as fuck won’t be finding a @theloudmouth.co client of mine either 😍🤘 #brandstorytelling #creativeentrepreneur #brandmarketing #womenownedsmallbusiness #femaleentrepreneurlife taken in Albany, New York by @thekellyschmidt
6
2 days ago
Download
IM JUST MAKING SURE YOU KNOW OKAY?! And if you don’t you can always have me take a closer look at your brand ecosystem so you know where the gaps are and avoid wasting thousands of dollars on one off brand assets. I do that inside my Big Brand Energy Audits which you can book at the link, lurker 👀 #femalefounded #womenentrepreneurship #womenownedbusinesses #brandstorytelling #creativedirector taken in Albany, New York by @thekellyschmidt
2
3 days ago
Download
Stop skipping the foundational work that’ll ensure ensures your next brand investment will ACTUALLY MAKE YOU MONEY INSTEAD OF JUST LOOKING PRETTY. Book a Big Brand Energy audit before the end of the year so you can go into 2027 with a solid growth roadmap so your brand and its entire ecosystem can keep pace with the business growth you’re stepping into. Deets at the link in my bio and my DMs are always open #creativeentrepreneur #womenownedbusinesses #founderlife #brandstorytelling #creatorlife taken in Albany, New York by @thekellyschmidt
0
4 days ago
Download
Cohesive branding should be more about your PERSPECTIVE and POV rather than brand aesthetics. ESP with AI slop on the rise and making it easier than ever for folks to “look professional” (even tho to me you lose credibility instantly…. But that’s just me). The only way to become cohesive with your brands perspective is TO KNOW HOW YOU PUT YOUR PERSPECTIVE TO WORK within your brand ecosystem. And that’s what I help founders identify inside my Big Brand Energy audits, so their next big brand investments like a new website, brand messaging strategy, a campaign or full rebrand is slathered in it. I’m booking BBE audits thru mid December! Lurk the link #brandstorytelling #womenownedbusinesses #femalefounder #creativebusiness #brandstrategist taken in Albany, New York by @thekellyschmidt
1
5 days ago
Download
I'd like you to meet Rachel from @reach_creative ✨ Reach Creative is a website design and branding studio where strategic and beautiful brands take root. The goal was to make Rachel’s design brain tangible through this shoot, photographing the intersection between tending a garden and tending a brand. Through a half day we were able to get SO much content for her that she can use for a very long time, and it's been so exciting to see how she's used the images already! Huge shoutout to @thekellyschmidt for the creative direction and @amknizekphoto for the behind the scenes content, along with @secretgardenerhudsonnny for the gorgeous location. It takes a team to make something like this happen! About - If you’re new, my name is Becca, and I help businesses attract their ideal client and get found on Google through strategic brand photography. 🥰 Follow for more brand photoshoot inspiration! taken in The Secret Gardener Nursery by @thekellyschmidt
10
6 days ago
Download
I know so many business owners (even very successful ones) are feeling the strain of so much right now. We have so much pressure to do more and more online and build every single platform and optimize digitally til the cows come home. I want my business owners and brands who have a strong IRL presence or who want to tap into their local market to hear me: YOU CAN GROW, REBUILD, EXPAND YOUR BIZ WITH IRL EFFORTS & THEYLL BE FASTER THAN GROWING DIGITALLY. Hot take I know. But meeting people in person, finding the rooms your ideal clients are in, and becoming connected in your local or regional business community has tremendous rewards. I’ve been so lucky to be connected to some of the most creative, inspiring and savvy as hell business owners who’ve spoken my name in rooms in not in, invited me to meet folks, encouraged me to put myself out there and referred me often— All because I put myself out there. (Huge thanks to local folks who’ve believed in me ❤️) I’m gonna start sharing a lil more about this because I really think biz owners are trapping themselves online and it’s so easy to become hopeless and spiral. Even if you’ve seen INSANE SUCCESS. Your business doesn’t need to be trapped online. You just gotta rethink how to use your digital presence and how to incorporate other ways of doing business. #creativeentrepreneur #localbusinessowners #networkingtips #brandstrategy #womenownedsmallbusiness taken in Albany, New York by @thekellyschmidt
5
10 days ago
Download
This shoot was a fucking dream 😍 The @honeythehairstudio girls know how to bring it on set! Can’t wait to share more 😚👀❤️ Creative direction: moi (@theloudmouth.co ) Lead photo: @katrina.lynnphotography Mobile Video: @amknizekphoto Location: @thebevyvintage #hairsalonowner #brandshoot #brandstorytelling #womenownedbusinesses #hairsalonlife taken in Troy, New York by @thekellyschmidt
12
11 days ago
Download
Big Brand Energy Audits are what makes the difference in investing thousands on dollars into new brand assets that look pretty but don’t do anything for your revenue or brand awareness And launching a rebrand that builds on the momentum you’ve already created for your business! These audits are the starting point for every single new project with me and @theloudmouth.co so we can assess your brand ecosystem and how a rebrand would help fill the gaps and enhance the opportunities your brand could bring to your business. I’m booking BBE’s thru mid December and into early 2027! But if you’re wanting to rebrand in Q1 — now is the time to get on the books. Book yours at the link in my bio (your investment goes toward your rebrand engagement with me booked within six months!) #creativeentrepreneur #rebrand #brandstrategy #womenownedbusiness #femalefounder taken in Albany, New York by @thekellyschmidt
2
12 days ago
Download
I’ve never seen other marketing folks explain it this way (bc it benefits many if you don’t know). It’s not that you don’t need individual assets, it’s that you need a throughline first and an understanding of how your brand plays into your distribution efforts. Bc it should all work together as en ecosystem, esp if you’re an established business stepping into a growth season. Big Brand Energy is where we define your current brand ecosystem & find the gaps and opportunities in it so your next brand asset investments ACTUALLY MAKE YOU MONEY. Book yours at the link in my bio. #brandstorytelling #femalefounder #womenownedbusinesses #brandstrategy #brandmarketing taken in Albany, New York by @thekellyschmidt
1
13 days ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up