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Great chat with my boy Steve legendary marketer and the guy that really gets it, Steve, started his career around the same time I did. We've been through the major tranches of tech innovation in the last 20 years and have learned the simplicity and reality of the human side of marketing. That viral really starts with human beings really feeling something about a brand and connecting emotionally to the brand community. At the end of the day brands that make people feel something connect them emotionally. They have a sticky factor and a lifetime connection that not only prevents churn and keeps retention but also is a brand that people like to share with their friends or family members.  Sometimes for generations, that certainly true of my work with Disney and Chick-fil-A and several other brands.
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Big week or something 🪩✨
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