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Have you ever taken a break from posting on social media? What happened when you returned?

On Playmakers, @thebrokeagent explains why even a month off leaves the algorithm unsure who to show your content to when you return.

The good news is that consistency doesn’t require a perfect post every day.

The key is shifting the goal from maximizing engagement to posting often enough to be remembered. Even if people scroll right past, every post still plants a little digital yard sign in people's brains.

Over time, those signs will keep you top of mind when your followers decide it’s time to hire you.

Follow @aflachner for more conversations with industry playmakers.

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The biggest mistake creators make with top-performing content: using it only once.

A winning reel can easily become a high-converting carousel, and vice versa - double your reach without doubling your workload.

Comment “CONTENT” and I’ll send you the latest episode of Playmakers, featuring Eric Simon, creator of The Broke Agent and BAM Media.

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I’m sitting down with Zillow CEO Jeremy Wacksman for an upcoming episode of Playmakers, and I want to hear from you.

We’ll explore what’s next for Zillow and get into some of the biggest issues confronting real estate right now

But I also want to make sure we’re asking the questions *you* want answered.

If you had the CEO of Zillow across the table, what topics would you cover?

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Strong leadership requires clear, direct conversations.

Jason Mitchell makes the point that when someone on your team isn’t meeting expectations, addressing it directly gives them the best chance to improve and gives the team the clarity it needs to move forward.

Avoiding the conversation usually hurts everyone.

Follow @aflachner for more conversations with the people shaping business, leadership, and real estate.

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The real marketing “secret” is understanding your clients, testing what works, and staying consistent. Real estate is a people business, and community is everything. 🔑

@aflachner sits down with Guy Gal on @theplaymakerspod to talk about what’s really broken in traditional brokerages, why teams are actually small businesses in disguise, and what it takes to build something that lasts.

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Side exists to support outstanding leaders in becoming business owners and building a legacy of their own.

Guy Gal sat down with @aflachner on the @theplaymakerspod to share more about what it takes to build a business and create something that lasts.

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One of the most useful things Chris Voss taught me: people don’t need you to agree with them to feel understood.

Repeat back what you heard. Listen for what’s underneath it. And don’t be afraid to let someone correct you.

Simple, but incredibly effective.

Comment VOSS for the full interview.

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Why knock on a $500k door when you can knock on a $30M door?

James Harris explains that if you want to build high-level success, you have to push past your comfort zone and eliminate the fear holding you back.

🎙️ Follow @aflachner for more conversations with industry playmakers.

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The Jason Mitchell Group recently sold to Keller Williams in a deal rumored at $100M+ and a major reason why was their industry-leading referral engine.

In this clip, Jason breaks down how their proprietary system, “Mission Control,” automatically routes hundreds of thousands of leads to top agents based on location, agent performance, current capacity, and speed to contact.

Comment “JMG” and I’ll send you the link to this episode of "Playmakers with Andrew Flachner"

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3 questions to ask a prospect or client if they push back on your fees, according to negotiation expert Chris Voss.

🎙️ Follow @aflachner for more conversations with industry playmakers.

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What happens when buyers can’t see the whole market?

In this clip from Playmakers, Ryan Serhant and I discuss the growing divide between private listing networks and an open real estate marketplace.

As more inventory moves behind closed doors, the stakes are getting higher for agents, brokerages, buyers, and sellers alike.

The question is: Who benefits when access to listings becomes a competitive advantage?

🎙️ Follow @aflachner for more conversations with industry playmakers.

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For the first time ever, single women are outnumbering single men as first-time homebuyers.

Kamini Lane, CEO of Coldwell Banker Realty, shares that winning today’s buyer is about understanding their motivations.

Follow @aflachner for more insights from the biggest names in business and real estate.

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