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🎙️ Inside the minds shaping real estate’s future.
Hosted by @aflachner, CEO of @realscout
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The biggest mistake creators make with top-performing content: using it only once.

A winning reel can easily become a high-converting carousel, and vice versa - double your reach without doubling your workload.

Comment “CONTENT” and I’ll send you the latest episode of Playmakers, featuring Eric Simon, creator of The Broke Agent and BAM Media. by @theplaymakerspod
13
2 days ago
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One of the most useful things Chris Voss taught me: people don’t need you to agree with them to feel understood.

Repeat back what you heard. Listen for what’s underneath it. And don’t be afraid to let someone correct you.

Simple, but incredibly effective.

Comment VOSS for the full interview. by @theplaymakerspod
85
18 days ago
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3 questions to ask a prospect or client if they push back on your fees, according to negotiation expert Chris Voss. 

🎙️ Follow @aflachner for more conversations with industry playmakers. by @theplaymakerspod
20
25 days ago
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What happens when buyers can’t see the whole market?

In this clip from Playmakers, Ryan Serhant and I discuss the growing divide between private listing networks and an open real estate marketplace.

As more inventory moves behind closed doors, the stakes are getting higher for agents, brokerages, buyers, and sellers alike.

The question is: Who benefits when access to listings becomes a competitive advantage?

🎙️ Follow @aflachner for more conversations with industry playmakers. by @theplaymakerspod
63
a month ago
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For the first time ever, single women are outnumbering single men as first-time homebuyers.

Kamini Lane, CEO of Coldwell Banker Realty, shares that winning today’s buyer is about understanding their motivations.

Follow @aflachner for more insights from the biggest names in business and real estate. by @theplaymakerspod
7
a month ago
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Come with me on my trip to Vegas for our biggest episode of Playmakers yet!

Behind every single episode of Playmakers, there’s an incredible team spending endless hours behind the scenes to pull it all together, and seeing this specific conversation resonate like this makes every bit of effort worth it.

This is officially our most-downloaded episode ever. Comment “NEGOTIATE” and I’ll send you the full interview. by @theplaymakerspod
30
a month ago
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“Anchoring” high or low in a negotiation seems like tried and true negotiating advice. But it could be the fastest way to destroy trust and drive deals from the table.

Former FBI hostage negotiator Chris Voss, author of NYT bestselling book Never Split the Difference, explains why. 

Follow @aflachner for more insights from the biggest names in business and real estate. by @theplaymakerspod
6
a month ago
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Mirroring is one of the keys to effective negotiation, according to former FBI negotiator Chris Voss, who defines it as repeating the last few words of what someone said to build rapport. But on a recent episode, Grant Cardone heavily criticized the concept, defining mirroring as copying physical body language and a cheap trick.

In this clip, Chris Voss breaks down why these two entirely different definitions exist and where mirroring helps (vs hurts) when negotiating a deal. by @theplaymakerspod
40
a month ago
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If home search continues to fragment across different sites, will buyers eventually need to check 5, 10, or more platforms just to make sure they’re not missing a home?
I sat down with Kamini Lane, CEO of Coldwell Banker Realty, to discuss whether the private listing strategy that Coldwell Banker (and its parent company, Compass International Holdings) is advocating for creates more friction for buyers.

As more listings become available in different places, does that become an issue for buyers?

Comment “PRIVATE” and I’ll send you the full interview. by @theplaymakerspod
14
2 months ago
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Season 2 of Playmakers starts tomorrow, and we’re bringing you even more interviews with the people shaping real estate and business.

Just a few of the conversations coming over the next few months:

@thefbinegotiator — former FBI lead international kidnapping negotiator and author of Never Split the Difference (TOMORROW!)

@jasonmitchell_jmg — CEO of the #1 real estate team in America, recently acquired by Keller Williams

Jeremy Wacksman — CEO of Zillow @zillowforagents 

And that’s just the start.

The premise of Playmakers is simple: sit across from people who are shaping their industries and learn exactly how they operate. How do they think? How did they build it? What do they see coming next? And what can the rest of us learn from them?

It starts tomorrow with Chris Voss.

Subscribe wherever you get your podcasts — or comment PLAYMAKERS and I’ll send you the link.

P.S. You may have noticed Playmakers looks a little different. Alongside Season 2, we’re rolling out a new visual identity for the show. A new logo and a cleaner, simpler look that feels more like what Playmakers has become. by @theplaymakerspod
20
2 months ago
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🏆 We just won Most Innovative Podcast of the Year from @inmannews .

One year in, and the idea’s stayed simple: put host @aflachner in a room with the people who actually build the biggest things in business — and film it wherever they call the shots. 

The guest list says it all 👇

Ryan Serhant • Gary Keller • Grant Cardone • Nykia Wright • Sahil Bloom • Joe Lonsdale • Glenn Kelman •  Sue Yannaccone • and many other industry greats. 

Every episode shot in person, on location— and the conversation goes past the headlines into how these businesses actually got built.

Millions of impressions per month and counting. Thank you to everyone who’s tuned in, shared, and shown up — and to @realscout for backing this from day one. 

This one’s just getting started. 🎬

Subscribe wherever you get your podcasts. 

#PlaymakersPodcast #Inman #RealEstate #Leadership #Podcast by @theplaymakerspod
0
3 months ago
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Brad Inman pitched a vision a decade ago: what if buying a house was as simple and seamless as ordering a latte?

10 years later, we’re checking in on that vision. While tech and AI have made parts of the process easier, real estate transactions still face a maze of mortgage, title, appraisals, and countless systems. 

Should this vision  of a seamless one stop shop be a north star? It rhymes with what Rocket, Zillow and Compass have been developing. 

Follow for more conversations with real estate playmakers. by @theplaymakerspod
7
3 months ago
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